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Best PR Agencies in Munich

Clear and transparent communication with target audiences has never been more essential than these days. Due to the ever-changing market environment, every company should make sure that it remains relevant to its audiences and keeps up with their needs. This is where the appropriate PR strategy can enable you to stay authentic and trusted under any conditions.

Top PR agencies Munich use the nothing-is-impossible approach to help small and large companies reach out to a wide audience. Valuable content generation, effective messaging, and storytelling help companies get visible and memorable, establish contact with the public, and demonstrate great expertise in the corresponding business domain. Real PR experts know perfectly well how to put you in the limelight and keep your audience engaged. Besides, like no one else, they can help you form a positive public perception or handle any reputation crisis as painlessly as possible.

Munich is a hub for the most diverse PR companies. There are large and boutique PR agencies, traditional and digital PR agencies, full-service and specialized PR agencies. Such a vast variety can make your head whizz.

If you are in quest of a reliable PR agency in Munich and have already got tired of the long searching, look no further! The Superbcompanies experts have analyzed the performance of the Munich PR agencies and selected the best ones, a partnership with which can provide you with multiple benefits and drive up your business development. 

TOP PR Agencies in Munich | SuperbCompanies

List of the Top PR Agencies in Munich

At Berkeley Communications, our storytelling approach to PR helps you maximise media coverage and raise awareness. We create media campaigns that are tailored to your business using imaginative content to attract journalists, connect with audiences and create an impact for your brand.

We work hard to grow your business relationships with the media that matters. Our expert PR team proactively manages press office activities and seeks out opportunities to keep your message moving, even when there isn’t a big budget campaign.

Rates
$150 - $199 / hr
Employees
50 - 249
Founded
1995
Country
Germany

The GlobalCom PR Network is a worldwide group of full service public relation and marketing communication agencies. Approximately 80 offices are located in all member states of the European Union serving over 100 countries worldwide, including Africa, Asia Pacific, Middle East, North and South America. Our network represents the rapidly developing GlobalCom PR Network of the 21st century.

Our network consists of independent agencies. With more than 1,400 experienced PR consultants whose expertise benefit domestic and international clients, we at GlobalCom PR Network have a proven track record in providing our clients with the best, most cost-effective approach to multi-market PR.

Rates
$25 - $49 / hr
Employees
10 - 49
Founded
2004
Country
Germany

As a creative, owner-managed PR agency, Hansmann PR specialises in the fields of sports & outdoors, fashion, tourism and lifestyle. 27 employees offer consulting services to international customers in all matters within these branches relating to public relations and communication. The agency has been working with branch specific expert knowledge in the heart of Munich for over 30 years. Brands, destinations and products are carefully staged following a targeted flow process from brand concepts to creative ideas and strategic design, all the way to the realisation of PR measures and evaluation.

Rates
Undisclosed
Employees
10 - 49
Founded
1988
Country
Germany

We communicate across all channels to maximize the impact of your message. HBI tells your story in fascinating ways and carries it directly to the relevant contacts.

Rates
Undisclosed
Employees
10 - 49
Founded
1983
Country
Germany

We believe that enduring relationships are an expression of humanity and give rise to joy, diversity, beauty and success.

Rates
Undisclosed
Employees
10 - 49
Founded
0
Country
Germany

For us, effective and accurate long-term communication is the foundation for building trust between the public and the company. Therefore, we value longstanding collaborations with our clients. Over the years we have built ourselves a solid reputation in the intergrated communications agency-market. This was made possible through various factors such as maintaining a sustainable work philosophy, appreciating each employee for their commitment and individuality, and implementing highly successful, creative campaigns.

You can rely on our expertise and know-how to help achieve your communication objectives and promote your brand image. And for that, we have a team of experienced consultants trained in different specalizations, including business, journalism, communication and humanities.

Rates
$100 - $149 / hr
Employees
10 - 49
Founded
1994
Country
Germany

With SCRIVO Public Relations you lift off media. We not only develop your distinctive story strategically and sustainably. Above all, we ensure that your content is targeted to your target groups. Perceptible and permanent. To achieve this, our team at the Munich and Erfurt locations relies on classic public relations work via print, TV and radio as well as PR in social media via Facebook,Twitter or Instagram. Give your brand a new media boost - and thus your sales and company success.

Rates
Undisclosed
Employees
2 - 9
Founded
0
Country
Germany

Stadtgespräch offers the broad field of public relations as a holistic and integrated communication management for companies, brands and products. Stadtgespräch "does not do PR" or a bit or by the way. We operate exclusively PR! Our concepts follow a uniform and methodical approach, which is oriented towards the achievement of defined corporate goals. Our measures are also subject to constant evaluation and success control.

Rates
$150 - $199 / hr
Employees
2 - 9
Founded
2007
Country
Germany

Startup Communication is a PR agency for startups and companies looking to break new ground. Our passion is to tell exciting stories - on paper and at the digital campfire. We work diligently to forge creative ideas for your brand, engage in targeted conversation, and increase your revenue through our high visibility in the public. Our customers are startups and companies from German-speaking countries. We serve our IT and digital customers primarily in the B2B sector. 

Rates
Undisclosed
Employees
2 - 9
Founded
2016
Country
Germany

Wilde & Partner Communications is one of Germany’s leading communication agencies and a specialist for the sustained positioning of brands and companies.

With over 30 years of experience and a deep understanding of relevant market developments, we design, conceptualize and implement communication strategies for Travel & Tourism, Transport & Logistics, Hotel & Hospitality, Luxury & Lifestyle, Food & Beverage, as well as Fashion & Beauty and Sports & Outdoor.

Rates
Undisclosed
Employees
2 - 9
Founded
0
Country
Germany
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Peculiarities of international PR

At some point, large companies may come to the conclusion that it is high time to embark on international PR due to the wish to hit new markets, reach out to the wider audience, and drive business to a global scale.

To get the most out of your international PR campaign, you should entrust it to the local PR agencies. It is indeed important as not only language differs from country to country, but also culture and mindset. You cannot neglect all these things as they make a significant impact on the way people in other countries acquire and evaluate information and run business. What takes off in your country, may become a total disaster in others. That is why it is of crucial importance to have a local PR consultant at your disposal who would be aware of all local specificities. Utilizing this approach you can be sure that all your messages will be clearly understood and welcomed. Besides, local PR agencies not only know how to impress and influence the local public, but they are also on friendly terms with the local media representatives, journalists, bloggers, and influencers. Their network of contacts can provide you with maximum media coverage resulting in excellent brand visibility and awareness.

At this point, you can say that all this sounds reasonable but what if a PR campaign should be conducted simultaneously in several countries, Will it trigger the necessity to search for a reliable PR partner in each particular country and then manage their activities? 

In essence, the two agency models for international PR are available. These are international network agencies and international agency networks. Let’s consider each of them in detail.

International network agencies are the major players in the PR industry. Their worldwide situated offices work on the implementation of a client’s international PR strategy in a respective country. International network agencies are usually centrally administered. In other words, they are subordinated to a lead agency. It is a great advantage as corporate culture, operational excellence, and standardized price model are translated across all network agencies. Still, this model also has some disadvantages. First of all, it is a high cost of services. Apart from that, if a PR agency in a particular country has not delivered the expected results, it can be rather difficult and costly for a client to change it.

Now let’s take a closer look at International agency networks. This agency model can be considered as a consortium of several local, owner-managed PR agencies. This approach allows clients to hook up with the best possible PR agency in a corresponding country. International agency networks can also be administered centrally by a lead agency. The reporting and pricing are standardized as well. The main advantage of this model is its flexibility. If a client is not satisfied with the work of one local PR agency, it is not a problem to find another one within a short time as international agency networks have many alternatives that can quickly get into gear.

In addition, this model is also a great option if a company has already had good relations with particular PR agencies in several countries that it doesn’t want to give up in favor of new international networks. All in all, it is worth talking to your PR agency about the possibilities of international PR.

In our list of the top PR agencies in Munich, you can also find companies that provide global outreach. So do not waste your time but get in touch with them to get more detailed information.

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Updated:January 18, 2022