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The Best PR Agencies for Retail Services Companies

A positive image is one of the most important attributes of any successful and respected company, especially if we are talking about such a trade sector as retail.

Consumer demands and needs continue to grow every year, and people are becoming more selective and discerning, so winning the client's loyalty and trust becomes a difficult task, which is also complicated by the huge competition of companies in the market of goods. In this situation, developing a positioning strategy in the field of company image formation and retail PR services are becoming more and more popular.

When it comes to PR promotion in retail, the business owner immediately has a fair question, which option would be better, more profitable, and effective for the company: to outsource this task to a PR for the retail industry or hire a specialist in the staff? 

When you hire a public relations firms for the retail industry, you get a whole team of first-class specialists who are competent in various aspects of brand promotion in different business areas, who are continually looking for fresh ideas and new solutions for promotion, so they know in practice what tools really work and will be effective specifically for your business.

Below you can find the ranking of retail PR companies, and we hope that our list will help you choose the ideal retail public reactions companies to achieve success in your business.

Top Public Relations Companies for the Retail Industry

List of the top pr agencies for retail services companies

Our intent is to create an agency that was lean in overhead and rich in experience. One that could quickly respond to our client’s requests. Where there were as few layers as possible between the client and the agency. Oh — and one other key ingredient — a team who would be willing to walk in our clients’ shoes; ride their trucks; stand behind their teller lines. Why? It’s the only way to really become a partner. Together we create successful advertising.

Rates
$150 - $199 / hr
Employees
2 - 9
Founded
2000
Country
United States

Relationships, creativity, authenticity and execution fuel our game-changing work.

We authentically tell our partners’ stories, crafting rich, tightly structured, multi-platform programs with public relations at the core. We offer world-class brand communications, media relations, social engagement, and event activations. We’re known for always exceeding expectations and over delivering… we put the “sweat” in sweat equity.

Founded in 2009, ECHOS is a global agency with offices in San Francisco, Boulder, Portland, and London. Our executive team has decades of experience and deep relationships with influencers and media worldwide, as well as on-the-ground players, athletes, and personalities across outdoor, bike, lifestyle and tech markets.

To achieve success on behalf of a client, it helps immensely to have been one yourself. We understand our partners’ challenges because we’ve experienced them ourselves. This allows us to approach challenges from multiple angles and to deliver counsel that is thoughtful, strategic, and impactful. Beyond deep experience and an ever-growing network, we pride ourselves on a level of creativity to rival that of any firm out there.

Rates
$150 - $199 / hr
Employees
10 - 49
Founded
2009
Country
United States; United Kingdom

Feintuch Communications is an award-winning strategic relations firm. We enjoy decades of experience in developing and implementing successful public relations programs for organizations of all types and sizes – from emerging companies to non-profits, associations and the Fortune 500.

Rates
$100 - $149 / hr
Employees
2 - 9
Founded
2009
Country
United States

Full Fat is the UK's fastest growing, boutique communications agency for the entertainment and lifestyle sectors. Its broad and diverse range of clients covers six core divisions; major events and festivals, food and drink, bars and restaurants, travel and tourism, videogame and technology and fashion and lifestyle. Full Fat prides itself on delivering a truly personal service for each and every one of its clients while providing exceptional, global communications campaigns across print, digital and broadcast media.

Rates
$150 - $199 / hr
Employees
10 - 49
Founded
2011
Country
United Kingdom

Heron Agency, an award-winning lifestyle communications agency, has planned and executed over 1500 campaigns, from strategies for major events including the Taste of Chicago, the Race to Mackinac, the Jeff Awards, the Grand Chefs Gala, the Randolph Street Market, the Highland Games, the Chicago Boat & RV Show, and the One of a Kind Show; to corporate clients including Paper Source, Jet’s Pizza, BV Wines, Wow Bao, Bailey’s, Smirnoff Vodka, Orangetheory Fitness, Luna Carpet, Massage Envy, G alaxie Home Improvement, EZ Breathe, the Chicago Wolves; and several non-profit organizations including the National Hellenic Museum, Alliance Francaise Chicago, the American Writers Museum, and more. With an emphasis on entertainment and hospitality, throughout the 19 year history of the firm, Heron Agency has managed campaigns for over 25 hotel brands, and has also represented artists such as Jerry Seinfeld, Louis CK, Janeane Garafalo, Gabriel Byrne, Dan Aykroyd, Mike Ditka, the Beach Boys, Celtic Thunder, and Jewel, among others. As a winner of the PR News Agency Elite Awards and the BESPOKE Communication Awards, Heron Agency’s comprehensive results-driven campaigns help garner attention that leads to real bottom line results.

Rates
Undisclosed
Employees
10 - 49
Founded
2000
Country
United States

Merritt Group is a nationally recognized strategic communications agency that provides marketing, public relations and digital strategy and services to organizations ranging from venture-funded startups to global Fortune 500 companies. Merritt Group applies its deep expertise in four market areas – technology, energy, healthcare and government – to deliver results that get people talking. Founded in 1996, Merritt Group has offices in Washington, D.C., and San Francisco, CA.

Rates
Undisclosed
Employees
10 - 49
Founded
1996
Country
United States

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Rates
$100 - $149 / hr
Employees
2 - 9
Founded
2003
Country
Canada

Founded in 1999, SPM is a Dallas-based PR agency with offices in Austin and is ranked in the top 100 PR firms nationally by O’Dwyer’s. SPM promotes and protects iconic food, restaurant, retail, and franchise brands through public and media relations, social media, blogger and influencer content and crisis management. We are a member of the IPREX global agency network with partners in 115 cities. Our no-jerk policy, which was featured in the Wall Street Journal, is the core of SPM’s culture.

It means we hire great people to work on great brands we trust and respect in an atmosphere of mutual respect among company leaders, clients and team members.

Rates
$100 - $149 / hr
Employees
10 - 49
Founded
1999
Country
United States

Spreckley is one of the UK’s leading independent PR consultancies with expert knowledge of B2B technology and IT markets.

We provide PR and media relations services – everything from print, broadcast and online media campaigns to integrated marketing communications, social media management, digital and design. Our clients range from major international companies and brands to smaller specialist businesses and innovators - spanning technology, IT security, cloud, medical technology and financial technology sectors.

Connecting innovators with their customers, we are content creators and experts at telling our client’s story to grow their visibility and credibility within their target customers.

Rates
$100 - $149 / hr
Employees
10 - 49
Founded
1983
Country
United Kingdom

The way people communicate is constantly evolving. While our foundation and company history is rooted in traditional public relations, we also understand the need to reach people where they are. Our PR strategies go beyond conventional media relations and oftentimes become a collaborative force with other marketing initiatives, especially in the digital world. Instead of remaining a “PR only” agency, we chose to grow with our clients.

We expanded and refined our suite of services to meet their needs along the way – and we’re thrilled to bring our expertise to the table. Our agency has grown in size and scope over the years, from a one-woman entrepreneurial venture in 1999 to a successful business where we live our core values every day: always do the right thing, win together as a team, and create happiness and fun. Just like communication is constantly evolving, we’re constantly progressing as an organization so that we can give our best to our clients.

Rates
$100 - $149 / hr
Employees
10 - 49
Founded
1999
Country
United States
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Forming a company's image is usually the PR service field, which performs important functions to create conditions in the external environment to ensure long-term commercial success for a particular organization.

In addition to informing the public about the company's activities and instilling confidence in it, the primary purpose of PR is to create a friendly environment.

If we are talking about public relations firms for the retail industry, we can conditionally divide into 2 main components:

  • corporate relations
  • consumer relations

Сorporate relations are forming the PR company's business image and the trust in you from the business community and clients. A positive business reputation will allow you to appear in important news for the industry or published in articles on websites or in printed correspondence of the industry media.

As for consumer relations, it allows your business to maintain the right image in the consumer's eyes. The consumer direction's main goal is to find the customer, form the right image of the company, and interest him/her in your services. 

What are the advantages of cooperation with public relations firms for the retail industry?

Competencies and media relations 

One person will not be able to replace an entire team of diverse professionals, and just, in this case, a professional retail PR agency team comes to your rescue. Experienced PR staff with an extensive database of contacts in the media, authors, editors, photographers, press event organizers, SMM specialists, proofreaders, and, if necessary, even translators - all will work for the benefit of your company.

Cost of services and salary of a staff member 

Today, paying for good PR-manager services costs a lot of money, and there may always be a question of increasing the salary. You will also need to organize a workplace for him, offer a social package, and provide him with everything necessary for work. 

Entering into a contract with the agency, you fix a certain amount. The PR agencies for retail services are always in contact with the client, do not go on vacation, are not sick, work on weekends, and the services of all necessary specialists are included in the contract price. 

To choose the best PR agency for retail services companies in the retail sector, you should, first of all, be guided by the company's experience and recommendations from clients. Look through the retail PR agency website, find out what companies they used to work with, in what areas they worked, and how extensive their experience is.

Client feedback will help you understand how reliable and professional the public relations firms for the retail industry is. It will be nice to spend a little more time searching for information and read the feedback not only on the company's website but also on profile resources, forums, or social networks. 

Updated: November 3rd 2020