We cannot talk about marketing without touching on such a crucial topic as market researches. Today, more and more companies do not spare money for market research services. Marketing analysis provides important and relevant information about the market situation and the effectiveness of the product's promotion. It helps you to choose the right promotion strategy and areas for business development.
We have prepared a list of the best market research companies in 2023. The list includes agencies that carry out commercial activities in the field of market research.
Adloonix is an independent digital marketing agency with a team dedicated to producing marketing and intelligence solutions for brands and startups. Adloonix develops and implements marketing strategies based on current and valuable marketing research. Adloonix helps businesses grow online (digitize, launch new products, improve marketing efficiency) and enter new markets.
Adloonix increases brand awareness and delivers higher quality product to brands and startups, which leads to sales.
Adloonix performs remarkable, target & clear marketing worldwide! They help client's businesses more profitable, generating more potential customers, simplifying their business processes, and reducing marketing and sales costs.
We provide strategic, foundational research offerings, that can be customized 100% to your needs. Whether you need strategic consultancy or fast turn data and insights, we have a full toolbox of research methods with particular strength in discrete choice, product viability, pricing, copy testing, brand tracking, customer journey and segmentation. If you need help in any of the following areas we should talk.
Sonos, Swiffer, Dasani, PowerBook, Febreze, Pentium, BlackBerry, OnStar — all brand names created by Lexicon Branding. Since 1982, Lexicon has successfully completed more than 3900 assignments with clients in 19 countries. That is experience that you can count on. Over $350 billion dollars of products have been sold that carry a Lexicon-created brand name. Why do some brand names generate interest and excitement while others simply go unnoticed? The answer lies in how words and phrases connect to thought and emotion to deliver a relevant but unexpected new idea. No other company knows more about how to develop brand names that connect a company with its consumers than Lexicon. Lexicon Branding is the most inventive company in the category. Our approach combines strategy and creative development, linguistic analysis, trademark assessments, and consumer research to develop brand names, brand architecture models and descriptive solutions that support both business and marketing goals. No other firm integrates these elements as seamlessly or comprehensively as Lexicon. Our WorldBrand® program insures that a Lexicon brand name can travel the world. While creativity and originality drive our work, we support our creative approach by making deep investments in linguistic and cognitive science research and proprietary software to support our naming projects. Our consumer research models have been designed specifically for evaluating names and nomenclature. With a staff of more than 27 professionals and offices in Sausalito, California and Amsterdam, Netherlands, our programs can be as timely as 4 weeks. David Placek, the company’s president and founder is recognized as one of the world’s leading authorities on branding issues and the development and selection of brand names.
Human Behaviour, Data Science and Data Automation
We combine the behavioural and data sciences to identify and predict consumer patterns to recommend next best actions that you can use to harness marginal gains and operational improvements in your business.
AI and Machine Learning Analytics Solutions
Our award winning team of consultants and analysts transform your data with the latest in machine learning to build models, actions and routines that optimise the customer experience and improve your business operations.
Automated Alerts, Reporting and Data Discovery Tools
Our Quick and Easy data automation solution provides everything you need to put your data to work, automating your analytics and reporting to radically enhance decision making and personal performance across your business.
Business to Business Insight and Data Commercialisation
Drive your competitive advantage, boost collaboration and open up new business opportunities by distributing your data and insights to your suppliers and markets using our B2B data commercialisation solution.
Agile Approach, Open Source Technology
We follow an agile approach, combining best practice Dev and Data Ops methodologies with best in breed open source technology, ensuring close alignment with your business objectives
Bixa is an award-winning marketing research studio bringing you the customer insights you need to attract customers who adore you and keep them coming back. We offer quantitative and qualitative customer discovery—interviews, ethnography, mobile diary studies, usability testing, surveys, focus groups and more—that delivers tangible results for your business. One of our specialties is youth research and our CEO is the author of the #1 bestseller InstaBrain: The New Rules for Marketing to Generation Z. Whatever your research project, whatever your niche, you'll get fresh data-driven insights that drive your direction and help you create standout experiences for your customers.
Brandware is an independently owned, full-service marketing communications agency specializing in market research, public relations, content creation, influencer programs, and digital/social media marketing.
The foundation of our success is that we identify and broadly communicate the compelling truths about your products and brand. Working from data-driven insights, we ensure our marketing communications programs deliver measaurable results. Together, we'll help you tell your unique stories and build your brand through today's most powerful and effective channels.
Brilliant Experience is a market research, user experience, and customer psychology studio. We offer research and insights for the world’s most innovative brands by understanding their customers inside and out. Through cutting-edge qualitative and quantitative research, we unravel the “why” behind your customers’ behavior. You’ll get fresh psychological insights that drive your strategic direction and help you envision radically intuitive experiences.
Conifer Research is a multi-disciplinary team of design researchers. We blend research, strategy and design methods to develop perspective-shifting insights that move innovation and insights teams forward. Through an ethnographic approach to research, we deliver practical and actionable insights to help teams better connect with the everyday lives of people they hope to engage – customers, workers, and end-users. We specialize in qualitative research methods: including in-depth ethnographic interviews, observation, retail and shop-alongs, remote research, co-creation, pipeline development, concept screening, in-context prototype testing and iteration, and deprivation-based research.
Conversion Fanatics is a results-driven Conversion Optimization Agency focused on delivering top and bottom-line performance for leading e-commerce companies. Most sites are highly under-optimized, costing online retailers significant profit potential. We can help. Conversion Fanatics offers a unique end-to-end solution for online retailers by handling all aspects of Conversion Optimization from strategy to execution. Our team performs UX research, conversion-focused re-designs, and iterative A/B testing to optimize your website for you. By delivering conversion and revenue improvements of up to 1950% for clients, Conversion Fanatics has been recognized as one of the top Conversion Optimization Agencies in North America.
Emerging Strategy provides B2B Market Analysis, Competitive Intelligence, B2B Customer Insight and Growth Strategy to corporate executives and their support functions who need to drive business results and avoid blind spots. Our unique “On-Request Partnership” provides access to customized market intelligence that is available quickly, conveniently, globally, and in unlimited amount at a fixed annual investment. Other services such as advisory, monitoring, and benchmarking services are available on a fee-per-project basis. We are recognized for in-depth research and superb analysis, which we produce by drilling deep into primary and secondary sources not widely available, and then by analyzing and triangulating research to draw conclusions and recommendations. Due to the limited reach of English-language resources in international markets, our research is conducted by locally based, native speakers of the relevant language(s).
It is a consultancy that creates evidence-based strategies for clients seeking growth. Team help its clients with research that uncovers their sources of market growth through the use of the latest in behavioural science and management thinking. With these insights, company helps clients to deliver strategies that create growth opportunities through communication, product development & service delivery.
Flatworld Solutions is a diversified outsourcing services company with more than 9000 customers across 46 countries, offering over 20 professional services. Headquartered in Bangalore, India, Flatworld has offices in US, UK and Philippines. Our USP is the unique delivery model of choosing the most efficient locations around the world to satisfy the requirements of our global customers at the best possible price.
Fresh Squeezed Ideas is a human science-based business solutions and innovation firm. Founded in 2006, and working with some of the world's largest businesses, we're equipped with a deep understanding of what makes people tick, and solve our clients’ toughest problems in the most effective ways… the most human ways. We use innovative methods and perspectives to deliver disruptive strategies. We're confident enough to put a stake in the ground about what's right—and we back it up. Together, we are experts in behavioral science, medical and socio-cultural anthropology, public health, bioethics, organizational psychology, business, marketing, brand strategy, service design and foresight. Armed with a deep understanding of the people that interact with your business, you'll make decisions that inspire action and create meaningful impact.
We are Gelcomm and experts in refreshing your brand in 30 Days through our brand development product called Bold Condensed. https://boldcondensed.co Our passion is partnerships, big and small, with the goal of establishing loyal, lasting engagement between brands, youth & families. We are an agency of designers, illustrators, musicians, mathematicians, parents, and salsa dancers. Our diversity of background and experience fuels our nuanced, high-quality work. Together, we are gelcomm, an agency of people dedicated to communicating ideas that matter. For over a decade we have provided our partners with strategic design solutions for consumer package goods, entertainment branding, licensing, and consumer research. The cornerstone of our creative process is insight; we believe that observing and enjoying a constant dialogue with your audience will lead to rich strategies. No two brands are alike, and with every project we take on, we tailor our services to fit clients’ needs and goals like a glove. Consumer loyalty is rooted in trust, and by identifying and embracing your unique brand fingerprint, we’ll ensure that you keep winning them over.
Global Brand Works is a small but mighty branding agency. Founded by Caroline McNally and Shannon Riordan, Global Brand Works specializes in translating Brand Strategy into Brand Actualization – in other words, we help clients bring the brand to life throughout an organization, internally and externally. Whether you need to launch, recharge, redesign, or completely reinvent your brand, our experienced leadership and custom approach will get you there. From start-ups to established global brands, an aligned organization delivers a consistent and compelling brand experience and a shared sense of purpose, which produces better business results.
HAPI is a full-service branding firm. There is nothing any agency in the world can do that we cannot. We are nimble and responsive. We are strategic and innovative. We deliver big campaigns, unexpected ideas and creative executions that are deeply rooted in the clients we serve. Results are what make us, and our clients, HAPI.
Hotspex and our team of brand building professionals are on a mission to become the world’s most innovative and impactful brand builders. We are working with 9 of the top 10 global advertisers in over 33 countries to drive brand growth by accelerating the speed to market of new ideas while helping reduce risk and non-marketing dollar spend.
ICR partners with companies to develop and execute strategic communications programs that achieve business goals, build credibility, and enhance the long-term value of the enterprise.
Founded in 1998 by former sell side analysts Tom Ryan, Chad Jacobs, and attorney John Flanagan, ICR offers unrivaled experience, insight, and access into the investor and corporate stakeholder communities.
Orchid Black is a growth services firm with unique capabilities to deliver personalized market research services. Behind our data-driven IP and methodologies, we are skilled problem solvers, operators and entrepreneurs ourselves.
Orchid Black offers a full suite of leading-edge market research services designed to help you grow smart and grow fast. Our market research services obtain insights into all aspects of business so you can make sound decisions around strategic planning and optimization.
Our team can support in understanding the market, competitors and customers. Whether you are seeking Competitive Analysis, Due Diligence, Market Trend Analysis, or any of our other Market Research & Analytics Services, Orchid Black will take a curated approach to market research to ensure we are seeking out the right data and providing insights designed to help foster intentional results.
Image Annotation Outsourcing helps you save time and make more money. Triyock Image Annotation Outsourcing offers the most professional Image Annotation Services in the industry. Triyock Image Annotation Services provide customized solutions to any size or type of business or organization. Team offers a full range of image annotation services including transcription, captioning, translation, and editing. Its Image Annotation Outsourcing can create a beautiful, engaging and shareable experience for your brand, making your social media and marketing campaign more effective.
We craft beautiful digital experiences, products and brands at the intersection of human-centered design, business strategy and imagination.
While most agencies focus on a brand’s outward effects, we start with the inside. A brand that’s well understood and executed internally first is head and shoulders above its competitors because everyone in the organization is living and breathing the brand's purpose and culture. They’re “drinking the Kool-Aid," not just putting on a name badge and going to work.
Naming to Accelerate Your Business. First impressions. They are powerful. The name of your product, service, solution or company is your buyer’s first impression. The creation and selection of a name is an important decision and one that should be handled by naming experts who are backed by years of experience. For over 20 years, Namebase marketing, creative, linguistic and market research experts have been naming products for leading companies in industries ranging from packaged goods, foods and beverage, automotive, healthcare and technology. We understand the constraints you face when choosing product or company name and these insights are weaved into each naming effort we undertake. Names that Communicate. Simply. Our goal is to create simple and evocative names that will propel your company or product to great heights. We develop names that achieve the right balance of simplicity and engagement to ensure your product has the momentum required to build a strong business. The Namebase process is backed by Data. The selection of product or company names involves making choices and at we help you with name assessment and selection. We use a proprietary process to develop a scorecard for each naming effort, allowing for a data-driven and objective approach to name selection. Namebase also conducts naming research, leading name testing among target market prospects. Whether your offering is targeted to business or consumers, we can gain market feedback on name candidates to ensure the right name is chosen. Naming does not have to be a fraught, weeks-long process. Do you need a name quickly? Do you need a quick assessment and feedback prior to launch? We can handle that as well!
Since 1981, we’ve been increasing awareness, influencing policy and behaviors, and raising funds to change things for the better for all Canadians.
From poverty to violence against women. From Aboriginal education to cyber bullying. From affordable housing to sex trafficking. Our business has changed a lot in three decades, but our desire to help make real social change never will.
First of all, research is needed to gather objective information about the market situation when a company launches new large-scale projects, in case of entering a new market, or if there is a large advertising campaign. Managers must be fully confident in the effectiveness of their investments.
During this type of research, it is possible to evaluate sales dynamics, level of brand awareness, customer loyalty, and satisfaction, competitive positions, and perception of the company's image.
Very often, companies conduct market researches when sales fall, consumers leave, or competitors attack.
Taking into consideration what information you would like to get, you can choose among a variety of research types those that are the most effective. The most commonly used types of market researches are:
A market research company is an organization that specializes in collecting, analyzing, and interpreting data about markets, consumers, and competitors to provide insights and guidance to businesses.
Market research companies offer a range of services, including market surveys, consumer research, competitor analysis, brand positioning studies, customer satisfaction surveys, product testing, and market forecasting.
Market research companies use various methods to gather data, such as surveys, focus groups, interviews, observations, and online analytics. They may also collect data from secondary sources like industry reports, government publications, and online databases.
By using a market research company, businesses can gain valuable insights into consumer preferences, market trends, and competitive landscapes. This information helps them make informed decisions, develop effective marketing strategies, and identify new business opportunities.
Market research companies employ rigorous methodologies to ensure the accuracy of their findings. They use statistically valid sampling techniques, conduct data analysis, and employ quality control measures to minimize biases and errors.
Market research companies serve a wide range of industries, including consumer goods, healthcare, technology, finance, automotive, hospitality, and more. They tailor their research methodologies and approaches to the specific needs of each industry.