superbcompaniesGet Listed

Market Research Companies

We cannot talk about marketing without touching on such a crucial topic as market research. Today, more and more companies do not spare money for market research services. Marketing analysis provides important and relevant information about the market situation and the effectiveness of the products promotion. It helps you to choose the right promotion strategy and areas for business development. 

We have prepared a list of top market research companies in 2020. The list includes agencies that carry out commercial activities in the field of market research.

Top Market Research Companies 2021 | Marketing Research Agencies

List of the top market research companies

Adloonix is an independent digital marketing agency with a team dedicated to producing marketing and intelligence solutions for brands and startups. Adloonix develops and implements marketing strategies based on current and valuable marketing research. Adloonix helps businesses grow online (digitize, launch new products, improve marketing efficiency) and enter new markets.

Adloonix increases brand awareness and delivers higher quality product to brands and startups, which leads to sales.

Adloonix performs remarkable, target & clear marketing worldwide! They help client's businesses more profitable, generating more potential customers, simplifying their business processes, and reducing marketing and sales costs.

Rates
$150 - $199 / hr
Employees
50 - 249
Founded
50 - 249
Country
Ukraine; Poland
Automata offers prescriptive solutions to lead generation and sales processes through our proprietary data science methodology. To serve SMB & Enterprise customers, we developed an end-to-end, white glove sales and campaign management process. With us, all the guesswork is taken out of lead gen, leaving your team with solid, actionable insights and appointments.
Rates
$50 - $99 / hr
Employees
2 - 9
Founded
2015
Country
United States

We provide strategic, foundational research offerings, that can be customized 100% to your needs. Whether you need strategic consultancy or fast turn data and insights, we have a full toolbox of research methods with particular strength in discrete choice, product viability, pricing, copy testing, brand tracking, customer journey and segmentation. If you need help in any of the following areas we should talk.

Rates
$150 - $199 / hr
Employees
10 - 49
Founded
2009
Country
United States
Before Hello is a fast-growing business process optimisation company that works with clients from all over the world, providing the professional services of a list building, lead generation, appointment setting and direct email marketing with a goal of helping businesses grow. We base our company on the principles of trust, quality, and responsibility, that guide us in our work and ultimately define the outcomes. Our mission is to help your business thrive in today’s constantly evolving world and make it pleasurable for you to run. We are striving to turn your job into your favourite hobby, making you happy that you have opened the business because it brings not only money but for enjoyment as well. We know that 90% of all the new businesses fail but we want to make sure that yours is a part of that 10 % who succeed. Our philosophy lies in our hard work and solving tasks only by the best means. We strongly believe in the superiority of quality over quantity as well as in balance between the two of them. Such philosophy transcends every little thing that we do and every service that we provide, helping the businesses like yours grow.
Rates
< $25 / hr
Employees
2 - 9
Founded
2017
Country
Ukraine

Berkeley Kommunikation is the story-driven PR and communications agency

It is a Munich based PR agency, but that doesn’t mean we just do media relations. PR is now a much wider discipline than that. It includes many different channels of communication and many different influencers through which we can tell your story.

Berkeley Kommunikation develops PR and marketing strategies and executable plans for clients that include Fortune 500 companies and small to mid size accross Germany.

Rates
$150 - $199 / hr
Employees
50 - 249
Founded
2017
Country
Germany; United Kingdom

Human Behaviour, Data Science and Data Automation

We combine the behavioural and data sciences to identify and predict consumer patterns to recommend next best actions that you can use to harness marginal gains and operational improvements in your business.

AI and Machine Learning Analytics Solutions

Our award winning team of consultants and analysts transform your data with the latest in machine learning to build models, actions and routines that optimise the customer experience and improve your business operations.

Automated Alerts, Reporting and Data Discovery Tools

Our Quick and Easy data automation solution provides everything you need to put your data to work, automating your analytics and reporting to radically enhance decision making and personal performance across your business.

Business to Business Insight and Data Commercialisation

Drive your competitive advantage, boost collaboration and open up new business opportunities by distributing your data and insights to your suppliers and markets using our B2B data commercialisation solution.

Agile Approach, Open Source Technology

We follow an agile approach, combining best practice Dev and Data Ops methodologies with best in breed open source technology, ensuring close alignment with your business objectives

Rates
$100 - $149 / hr
Employees
10 - 49
Founded
2007
Country
United Kingdom; Australia

Bixa is an award-winning marketing research studio bringing you the customer insights you need to attract customers who adore you and keep them coming back. We offer quantitative and qualitative customer discovery—interviews, ethnography, mobile diary studies, usability testing, surveys, focus groups and more—that delivers tangible results for your business. One of our specialties is youth research and our CEO is the author of the #1 bestseller InstaBrain: The New Rules for Marketing to Generation Z. Whatever your research project, whatever your niche, you'll get fresh data-driven insights that drive your direction and help you create standout experiences for your customers.

Rates
$150 - $199 / hr
Employees
10 - 49
Founded
2012
Country
United States

Brandware is an independently owned, full-service marketing communications agency specializing in market research, public relations, content creation, influencer programs, and digital/social media marketing.

The foundation of our success is that we identify and broadly communicate the compelling truths about your products and brand. Working from data-driven insights, we ensure our marketing communications programs deliver measaurable results. Together, we'll help you tell your unique stories and build your brand through today's most powerful and effective channels.

Rates
$150 - $199 / hr
Employees
10 - 49
Founded
2000
Country
United States

Brilliant Experience is a market research, user experience, and customer psychology studio. We offer research and insights for the world’s most innovative brands by understanding their customers inside and out. Through cutting-edge qualitative and quantitative research, we unravel the “why” behind your customers’ behavior. You’ll get fresh psychological insights that drive your strategic direction and help you envision radically intuitive experiences.

Rates
$150 - $199 / hr
Employees
10 - 49
Founded
2011
Country
United States

Conifer Research is a multi-disciplinary team of design researchers. We blend research, strategy and design methods to develop perspective-shifting insights that move innovation and insights teams forward. Through an ethnographic approach to research, we deliver practical and actionable insights to help teams better connect with the everyday lives of people they hope to engage – customers, workers, and end-users. We specialize in qualitative research methods: including in-depth ethnographic interviews, observation, retail and shop-alongs, remote research, co-creation, pipeline development, concept screening, in-context prototype testing and iteration, and deprivation-based research.

Rates
$100 - $149 / hr
Employees
10 - 49
Founded
2001
Country
United States

Conversion Fanatics is a results-driven Conversion Optimization Agency focused on delivering top and bottom-line performance for leading e-commerce companies. Most sites are highly under-optimized, costing online retailers significant profit potential. We can help. Conversion Fanatics offers a unique end-to-end solution for online retailers by handling all aspects of Conversion Optimization from strategy to execution. Our team performs UX research, conversion-focused re-designs, and iterative A/B testing to optimize your website for you. By delivering conversion and revenue improvements of up to 1950% for clients, Conversion Fanatics has been recognized as one of the top Conversion Optimization Agencies in North America.

Rates
Undisclosed
Employees
10 - 49
Founded
2014
Country
United States

Emerging Strategy provides B2B Market Analysis, Competitive Intelligence, B2B Customer Insight and Growth Strategy to corporate executives and their support functions who need to drive business results and avoid blind spots. Our unique “On-Request Partnership” provides access to customized market intelligence that is available quickly, conveniently, globally, and in unlimited amount at a fixed annual investment. Other services such as advisory, monitoring, and benchmarking services are available on a fee-per-project basis. We are recognized for in-depth research and superb analysis, which we produce by drilling deep into primary and secondary sources not widely available, and then by analyzing and triangulating research to draw conclusions and recommendations. Due to the limited reach of English-language resources in international markets, our research is conducted by locally based, native speakers of the relevant language(s).

Rates
Undisclosed
Employees
10 - 49
Founded
2006
Country
United States; Singapore; China; Mexico

We are a consultancy that creates evidence-based strategies for clients seeking growth. We help our clients with research that uncovers their sources of market growth through the use of the latest in behavioural science and management thinking. With these insights, we help clients to deliver strategies that create growth opportunities through communication, product development & service delivery.

Rates
$100 - $149 / hr
Employees
2 - 9
Founded
2013
Country
Australia

Evolve Digital Labs is a brand solution agency that works through data and search. Whether aiming to attract customers to a website organically or through the management of Internet advertising campaigns, Evolve Digital Labs reinforces services with measurable results. We are focused on reputation management, website optimization, analytics, business innovation, SEO, SEM, digital strategy, Google Ads, PPC, consulting, website migration, digital transformation, and web audit.

Rates
$150 - $199 / hr
Employees
10 - 49
Founded
2009
Country
United States

Flatworld Solutions is a diversified outsourcing services company with more than 9000 customers across 46 countries, offering over 20 professional services. Headquartered in Bangalore, India, Flatworld has offices in US, UK and Philippines. Our USP is the unique delivery model of choosing the most efficient locations around the world to satisfy the requirements of our global customers at the best possible price.

Rates
< $25 / hr
Employees
1,000 - 9,999
Founded
2006
Country
India; United States; Philippines

Fresh Squeezed Ideas is a human science-based business solutions and innovation firm. Founded in 2006, and working with some of the world's largest businesses, we're equipped with a deep understanding of what makes people tick, and solve our clients’ toughest problems in the most effective ways… the most human ways. We use innovative methods and perspectives to deliver disruptive strategies. We're confident enough to put a stake in the ground about what's right—and we back it up. Together, we are experts in behavioral science, medical and socio-cultural anthropology, public health, bioethics, organizational psychology, business, marketing, brand strategy, service design and foresight. Armed with a deep understanding of the people that interact with your business, you'll make decisions that inspire action and create meaningful impact.

Rates
$200 - $300 / hr
Employees
10 - 49
Founded
2006
Country
United States; Canada

We are Gelcomm and experts in refreshing your brand in 30 Days through our brand development product called Bold Condensed. https://boldcondensed.co Our passion is partnerships, big and small, with the goal of establishing loyal, lasting engagement between brands, youth & families. We are an agency of designers, illustrators, musicians, mathematicians, parents, and salsa dancers. Our diversity of background and experience fuels our nuanced, high-quality work. Together, we are gelcomm, an agency of people dedicated to communicating ideas that matter. For over a decade we have provided our partners with strategic design solutions for consumer package goods, entertainment branding, licensing, and consumer research. The cornerstone of our creative process is insight; we believe that observing and enjoying a constant dialogue with your audience will lead to rich strategies. No two brands are alike, and with every project we take on, we tailor our services to fit clients’ needs and goals like a glove. Consumer loyalty is rooted in trust, and by identifying and embracing your unique brand fingerprint, we’ll ensure that you keep winning them over.

Rates
$200 - $300 / hr
Employees
2 - 9
Founded
1998
Country
United States

Global Brand Works is a small but mighty branding agency. Founded by Caroline McNally and Shannon Riordan, Global Brand Works specializes in translating Brand Strategy into Brand Actualization – in other words, we help clients bring the brand to life throughout an organization, internally and externally. Whether you need to launch, recharge, redesign, or completely reinvent your brand, our experienced leadership and custom approach will get you there. From start-ups to established global brands, an aligned organization delivers a consistent and compelling brand experience and a shared sense of purpose, which produces better business results.

Rates
$200 - $300 / hr
Employees
2 - 9
Founded
2008
Country
United States

HAPI is a full-service branding firm. There is nothing any agency in the world can do that we cannot. We are nimble and responsive. We are strategic and innovative. We deliver big campaigns, unexpected ideas and creative executions that are deeply rooted in the clients we serve. Results are what make us, and our clients, HAPI.

Rates
$150 - $199 / hr
Employees
10 - 49
Founded
2009
Country
United States
Hi-Tech BPO is a division of hitech iSolutions LLP, an award winning, ISO certified BPO company in India recognized by Dun & Bradstreet as a top BPO Company for four years in a row, delivering data processing solutions along with data and analytics since 1992.
Rates
< $25 / hr
Employees
250 - 999
Founded
1992
Country
India; United States; United Kingdom

Hotspex and our team of brand building professionals are on a mission to become the world’s most innovative and impactful brand builders. We are working with 9 of the top 10 global advertisers in over 33 countries to drive brand growth by accelerating the speed to market of new ideas while helping reduce risk and non-marketing dollar spend.

Rates
Undisclosed
Employees
50 - 249
Founded
2000
Country
Canada

ICR partners with companies to develop and execute strategic communications programs that achieve business goals, build credibility, and enhance the long-term value of the enterprise.

Founded in 1998 by former sell side analysts Tom Ryan, Chad Jacobs, and attorney John Flanagan, ICR offers unrivaled experience, insight, and access into the investor and corporate stakeholder communities.

Rates
$100 - $149 / hr
Employees
250 - 999
Founded
1998
Country
United States

Headquartered in the heart of sunny San Diego, Ignyte is a different kind of branding firm. We specialize in brand strategy, identity and storytelling, offering a unique range of expertise under one roof. Our purpose is to help companies discover their authenticity, and leverage it to create brand stories that engage and inspire. We believe that when it comes to brands, nothing is more essential than authenticity. It’s where purpose, integrity, and passion are born.

Rates
$150 - $199 / hr
Employees
10 - 49
Founded
2013
Country
United States

Established in 2010, Jungle is a next generation consumer-led media agency. We're pathfinders - creating innovative, media based solutions that deliver. The Jungle network spans 5 offices across North America. We balance digital with strategy and data with instinct, delivering world class custom media executions.

Rates
$100 - $149 / hr
Employees
10 - 49
Founded
2010
Country
United States; Canada

Key Lime Interactive is a user research firm that conducts both qualitative and quantitative research for Fortune 2000 companies, mid-to-large design agencies, and government agencies. We make it our business to answer research questions that help a company move the needle in terms of acquisition, convergence, and customer experience differentiation. Our customers note that it’s easy to design products in your own vision, but moving beyond your own perspective introduces challenge.

Rates
$150 - $199 / hr
Employees
10 - 49
Founded
2009
Country
United States
Lead Generators International® (LGI) is a business-to-business telemarketing firm. We generate highly qualified leads and set appointments with sales ready buyers by making skilled cold calls for each and every one of our clients. Lead Generation is all we do — it is not an “add-on” service. We are professionals and dedicate all our resources to generating leads that produce an excellent return on investment for our clients. We employ a process that has been developed over 25 years of delivering effective Lead Generation programs. Each program we design is distinct to reflect the dynamics of the particular market conditions, economic circumstances, competitive environment and the needs of that individual customer. We take all aspects of the experience into account; it is just as important to us for a potential customer to be left with a positive impression of your company whether they decide to engage or not. We ensure your brand is maintained to the highest standards every step of the way.
Rates
$50 - $99 / hr
Employees
2 - 9
Founded
1992
Country
Canada; United States

Leadium is the most in-depth way to accelerate outbound sales. We provide dedicated sales resources who acquire target prospects, design account-based sales campaigns and convert prospects into qualified sales appointments. We deliver a predictive sales funnel solution that is supported by detailed campaign statistics. Our outsourced KPI driven sales specialists quickly adopt company culture, efficiently utilize the latest sales tools and are managed by experienced sales experts. The embedded team allows you to reach sales goals quicker and reduce customer acquisition costs. At our heart, we are an embedded sales partner connecting businesses with awesome products with those who need them.

Rates
< $25 / hr
Employees
50 - 249
Founded
2016
Country
United States; Ukraine; Dominican Republic; Slovakia

Levene Consulting is a boutique Market Entry Consultancy firm based in London, United Kingdom. Our company operates in different sectors by collaborating closely with our clients, consultants and service providers. We specialize in assisting foreign companies in entering the UK market.We are a dynamic team that serves a broad mix of consultancy services to private, public and social sector institutions for all size of clients.

Rates
$25 - $49 / hr
Employees
2 - 9
Founded
2016
Country
United Kingdom

Sonos, Swiffer, Dasani, PowerBook, Febreze, Pentium, BlackBerry, OnStar — all brand names created by Lexicon Branding. Since 1982, Lexicon has successfully completed more than 3900 assignments with clients in 19 countries. That is experience that you can count on. Over $350 billion dollars of products have been sold that carry a Lexicon-created brand name. Why do some brand names generate interest and excitement while others simply go unnoticed? The answer lies in how words and phrases connect to thought and emotion to deliver a relevant but unexpected new idea. No other company knows more about how to develop brand names that connect a company with its consumers than Lexicon. Lexicon Branding is the most inventive company in the category. Our approach combines strategy and creative development, linguistic analysis, trademark assessments, and consumer research to develop brand names, brand architecture models and descriptive solutions that support both business and marketing goals. No other firm integrates these elements as seamlessly or comprehensively as Lexicon. Our WorldBrand® program insures that a Lexicon brand name can travel the world. While creativity and originality drive our work, we support our creative approach by making deep investments in linguistic and cognitive science research and proprietary software to support our naming projects. Our consumer research models have been designed specifically for evaluating names and nomenclature. With a staff of more than 27 professionals and offices in Sausalito, California and Amsterdam, Netherlands, our programs can be as timely as 4 weeks. David Placek, the company’s president and founder is recognized as one of the world’s leading authorities on branding issues and the development and selection of brand names.

Rates
Undisclosed
Employees
10 - 49
Founded
1982
Country
United States; Netherlands

We craft beautiful digital experiences, products and brands at the intersection of human-centered design, business strategy and imagination.

Rates
Undisclosed
Employees
10 - 49
Founded
1985
Country
United States
Get Listed
Please, send us your contact details for feature listing

We'll never share your email.

Marketing research is necessary for the following situations:

To make key marketing decisions. 

First of all, research is needed to gather objective information about the market situation when a company launches new large-scale projects, in case of entering a new market, or if there is a large advertising campaign. Managers must be fully confident in the effectiveness of their investments. 

For performance measurement.

During this type of research it is possible to evaluate sales dynamics, level of brand awareness, customer loyalty, and satisfaction, competitive positions and perception of the company's image.

To solve problems.

Very often, companies conduct market research when sales fall, or consumers leave, or competitors attack. 

Types of Market research

Taking into consideration what information you would like to get ,you can choose among a variety of research types those that are the most effective. The most commonly used types of market research are:

  • Brand Research
  • Customer Segmentation research
  • Product Development
  • Usability testing
  • Campaign Effectiveness
  • Competitor Research
  • Purchaser Research

Pros of applying to a market research agency:

  1. A market research company helps your company to get better opportunities and understand your market or target audience.
  2. Market research helps to decrease investment risks. Spending relatively small amounts of money on market research, product and concept studies, your business gets a chance to develop in the right direction.
  3. A market research company defines your potential difficulties and opportunities. Primary and secondary market research can serve as additional protection against future threats. Combining this with exhaustive research for deeper probing can define additional opportunities or difficulties that could have been omitted.
  4. A market research company helps you to reveal yours and your competitors' merits and flaws. Market research findings enable you to eliminate your own weaknesses and use competitor analysis in order to use similar approaches for future development.
  5. A market research agent prepares strategic planning for you. Right goals and the best methods of their pursuing will be developed especially for your company.
  6. A market research company helps you to define new trends. Success in business is often about being the first and the best. A good market research agency gives you an opportunity to be always aware of all new mainsteams and trends in your industry. Talk to your consultant about the techniques that help you define and use these trends for your own benefit.
  7. A market research company enables your company to be always ahead of the competition. Correctly using information that you get from market research, audience research and data research, you can always stay ahead.
  8. A market research consultant studies your customers' needs and demands. Different methods can be used in order to get in touch with your customers. The most popular are online panels, social networks, telephone calls, focus groups and interviews. In such a way market research informs you how you can improve your customer service and product offering.

Tips for Market Research:

  • Define your objectives and goals before going ahead with the research.
  • Define your target audience.
  • Choose the best methodologies of market research and data collection.
  • Prepare your research questions.
  • As soon as data is gathered, use your best analysis skills to interpret and decode the findings. Use gathered information to optimize your business processes.
Updated: November 26th 2020