A brand is a way a consumer sees a company. Branding is about creating consumer demand for goods and services. The main objectives of branding are to popularize the company, increase brand awareness, increase sales, and profit. If you work with the brand correctly, consumers will pay more because they think the brand is worth it.
High-quality brand promotion - it is more than half of the success of the product. It won't be easy creating a brand from the ground up; it is a painstaking and difficult work, which requires a professional approach.
The main purpose of branding services is to form a sustainable and desired brand image in the minds of consumers. The solution to this complex and controversial task is better entrusted to professionals, for leading branding consultants, and for ease of searching, we have prepared a list of top branding agencies to build an effective branding, which will make a young company recognizable trademark.
Wpromote is in the market a while ago, since 20001, and can truly be considered one of the leading digital agencies in the United States. Wpromote focuses on delivering the best digital marketing campaigns possible. It is the best option to grow your market share through digital efforts and to stay ahead of the competition. Wpromote specializes in digital marketing and customer acquisition and has more than 425 digital marketers on their team across 8 offices. Wpromote do not only SEO, but also Paid Search & Media, Creative Services, Content Marketing, Feed Management, Facebook Advertising, Email Marketing, Display Advertising, Strategy, Local, Mobile, Google Analytics Consulting, and Digital Intelligence.
Alaniz Marketing started in 2008 and placed in the San Francisco Bay Area. It is an integrated marketing company with a skilled team, specializing in digital marketing (design, SEO, PPC, social media, brand monitoring, Internet advertising) and marketing strategy. As it is a full-service marketing company, it also produces such services as media planning and buying, commercial creative and production, PR, and even web development. Alaniz’s mission to drive high-value customers to your business and into your sales funnel.
Industries Alaniz is working in:
The 10 to 1 Public Relations Difference:
We know it’s your reputation on the line, so we help clients build and protect their credibility before, during and after a crisis.
It doesn’t happen overnight.
You need 10 good things to be said about your company to make up for one bad.
That’s why we focus on creating a bank of genuine, positive awareness to build trustworthiness - so you can grow your business today and be more resilient in the future.
Because your reputation is your credibility.
If need a visual example of the 10 to 1 philosophy and our approach, our website has a short video that quickly and simply explains the concept.
We're also the sole Arizona partner of IPREX, a network of Independent public relations firms across the Globe.
The 360WISE brand is licensed and registered with the United States Patent and Trademark Office specializing in marketing and advertising. Powered with the positive iconic advice of MCHammer, 360Wise Media is in the top 1% of public relations, influence, branding, and marketing of celebrities, actors, public figures, recording artists, small businesses and major brands.
360Wise Media is known for their first of class, best use of social network platforms, local and national SEO, international press and news access, over the top tv ad and content placement along with verified social media marketing to increase your engagement, positive visibility, and ROI.
3Headed Monster is a full-service advertising agency that was built for tomorrow and the innovative brands that will shape it. Tomorrow Brands™ don’t need yesterday’s agency, they need a new agency mutation. Our model combines the three essentials of modern marketing – Story, Design and Technology – in one lean, nimble body. All muscle, no fat.
3Q Digital has helped grow disruptive brands into industry leaders since its founding in 2008; its clients include Square, ModCloth, SurveyMonkey, Doctor on Demand, and Eventbrite. If you’re interested in learning more about 3Q Digital’s services, please visit https://3QDigital.com/contact. 3Q Digital is based in Silicon Valley and has offices in San Francisco, Chicago, New York, San Diego, Austin, Charlottesville, Raleigh, Denver, and Burlington, VT.
...without the high agency fees. A Willing Participant is a multi-talented, multi-tasking creative agency based in Chicago Experts at telling the right story at the right time with the right tools. Skilled at making more than something out of sometimes nothing. Absolute killers when it comes to getting better response.
adlicious is a leading independent Programmatic Media Agency with headquarters in Germany and offices in the US. We are campaign experts, data strategists and advanced analytics statisticians working together to inspire creative, inform strategy and enable technology with data-driven solutions and audience precision in Programmatic.
Admind Agency is a global, branding agency. We are helping the largest corporations to develop innovative and creative solutions. We’re proud to say that we are pioneers in the field of Creative Shared Services Center in Poland. We are a diverse and constantly expanding group of over 30 talented individuals and experts. Our skill set includes graphic design, brand creation, advertising, content creation and much more.
AJ Ross Creative Media is a full-service marketing and advertising agency located in Chester, NY. We employ and are associated with some of the most talented creative minds in the industry including renowned graphic designers, web programmers, directors, production engineers, copywriters and composers. We can create and implement advertising and marketing plans of any size and scope eliminating time consuming, industry specific learning curves. the ageny offers. Our mission and belief is to provide winning strategies, great creative and interactive solutions that continually get results for our clients. We connect, stimulate and inspire our client’s audience by generating powerful advertising concepts that honestly articulate the competitive advantage of your business. some of the services include: Web Design,Social Media, Branding, Public Relation, Media Buying and Digital Marketing.
Anchour is a digitally-focused branding agency based in Maine.
We build unforgettable brands and digital experiences that drive business results. Tucked away from the noise and the hype, we focus on the fundamentals of building successful businesses: strategic thinking, creativity, hard work, and honesty.
Through beautiful design and innovative digital experiences, we bring brands to life and help them flourish.
They talk about us being better, but we want to be different. Because different is better.
How do you decide which agency to… Design your marketing material? Develop or update your website? Plan and manage your social media? Build and optimize your marketing campaigns? It’s a gamble – regardless of reviews. They need to be able to understand you and what you want to do…they need to be able to do their job and provide you with quality service…but they should also bring something extra to the table. They should be able to give you a competitive advantage. We believe that great marketing starts with efficiency. Not just in a dollar sense – although that is important too - but efficient in the way it interacts with your audience. Simply put…
Atlas Marketing tells stories for companies that build things. Our clients work in the aerospace, automotive, biotech, construction, food manufacturing, healthcare, industrial and manufacturing industries.
We specialize in simplifying the complex, which is a skillset that allows us to drive business growth for our clients. Most important, we create solutions that balance technology, creative and data to succeed.
The solutions we create meet specific objectives based on a strategic process. The process is rooted in strong messaging and tactical executions designed to engage and connect with audiences. Within this process we have developed a method for expertly managing budgets and cleverly designing ideas that act as budget amplifiers.
We are transparent with our fee structure and focus on fee-based projects versus complex billable structures. This approach of strategy and transparency allows us to generate results and has produced satisfied clients.
A.wordsmith is a boutique communications firm specializing in thought leadership public relations. The firm’s core areas of expertise are media relations, writing, corporate positioning, social media and design. Strategically designed and delivered, A.wordsmith’s brand of PR is a uniquely powerful tool. It challenges. It differentiates. It starts relationships and enhances existing ones. And it drives sales with high-value customers like nothing else.
Backlash is a creative agency on a mission to make the power of experiential available to any brand. Inspired by the shifting needs of brands in these times, we have developed a more progressive agency offering to support every brand's ambitions no matter what their budget size. We call this - Big agency thinking, without the price tag.
Bad Rhino is a full service social media marketing agency located in Philadelphia with clients locally, nationally, and globally. Because social media is constantly changing, we spend quality time researching your story, your products, and your customers, so that we know exactly how your brand should adapt to the ebb and flow of the online world. In short, we develop unique, highly customized strategies that create exposure for your business, deliver your message to customers, and take you to the next level.
We want to be the best advertising agency in the world. It's that simple. And that complicated. Unfortunately, a company description must have more than 250 characters. So. We are an ad agency located in San Francisco. We are naive and ambitious enough to believe that advertising can change not only brands, but the world. We are pet-friendly.
The BayCreative team offers in-depth, collaborative support to develop and execute effective digital/web marketing, inbound marketing, lead generation, brand awareness-building, new product/service launch and sales/channel enablement strategies that can fuel your company's growth.
As a full-service B2B marketing agency, BayCreative delivers value to growing businesses by providing a "marketing department-in-a-box." Think of us as a single source that would serve as your virtual Marketing department (or an extension of your existing team.) Inside this box you find all the best practices we've learned from 20 years of providing marketing/creative/branding support for hundreds of clients .... and you'll get access to our talented writers, designers, technical web/mobile/email developers, videographers, branding experts, lead generators, SEO and Pay-Per-Click campaign specialists, illustrators and more! We'd like to do the same for your company.
Berkeley Kommunikation is the story-driven PR and communications agency
It is a Munich based PR agency, but that doesn’t mean we just do media relations. PR is now a much wider discipline than that. It includes many different channels of communication and many different influencers through which we can tell your story.
Berkeley Kommunikation develops PR and marketing strategies and executable plans for clients that include Fortune 500 companies and small to mid size accross Germany.
Dallas-based Big D Creative is a team of creative minds and brilliant artists. Since 2001, we've launched more than 250 projects for clients and resellers. Big D Creative combines the client's ideas with the imagination of our designers and the skill of our developers to produce the highest quality end product. Whether you are building a complete brand from scratch or improving an existing design, our staff of designers, programmers, writers and marketers provide you with unsurpassed quality and dedication to your project.
The birth of a future brand begins with the development of a product or service that is needed by a specific target audience or with the idea of what it might be. It is necessary to answer the question about who exactly this product or service is intended for, who is the target audience of the future brand, and the differences of the product or service compared with competitors already existing in the chosen market segment for positioning. Knowing the answers to all these questions is a branding agency's task, their results of market research and target audience. A professional branding agency must have considerable experience and knowledge of the market in order to confidently express its expert opinion on issues related to brand development.
When you all already know the answers to the main questions about the competitive environment and the market segment in which the brand will be positioned, the branding agency can begin to create a starting point on the way to creating a brand - to develop the essence of the brand - the concept of its positioning. Positioning is the identity of the brand, its identification in the market. The main task of positioning is to convey to the target audience the fundamental brand values. Consumers ignore goods that do not possess any advantages from their point of view. But it is not as simple as it may seem at first sight:
Therefore, before creating a new product within a specific category, it is necessary to determine what the consumer expects from it. The difficult task of identifying the audience's needs, search, and formulation of brand values is also the branding agency's task.
The next stage of brand building is the development of the name. A professional branding agency must have in its staff of professional copywriters and specialists in the field of patent law. The next stage - the stage of design, branding agency - is ideologists and creators who must be able to implement their ideas in practice. High-quality design plays a huge role in brand life. Few people will want to buy a product or use the company's services if the logo, corporate identity or packaging will not inspire confidence. That is why the design department is an obligatory component of a professional branding agency.
To bring the brand's basic idea to the consumer, convince them to believe, try and love a product or service, this is the task of a branding agency. In other words, to form a stable connection between the brand and the consumer. The branding agency will help create the right communication strategy that meets the goals and objectives in promoting a particular brand and developing a creative advertising campaign concept.
As we can see, the functionality of a branding agency is quite broad, and the tools of companies that specialize in creating brands should be appropriate. It is important to remember that the agency and the client are one team. The final success of a brand in the market and its potential to become a strong, successful brand depend on that successful cooperation.
I'll give you some advice, so you know what to look out for.
To understand what a branding agency team can do, you need to see what brands it has already developed. In this case, do not pay attention to names and famous logos in the section "Our customers" on their website.
Large well-known companies in the list of clients have value only if there is a story about the release. The release should include an introduction and a clear statement of the task performed by the branding agency. You should be able to understand what solution was offered to the client and why.
If the project description in the portfolio refers only to the brand's visual part, it may be a sign that the team did not develop the brand as such. The brand is not just a visual. The brand is a whole system of communications.
If a project is awarded at any festival, it does not mean that it is the best branding agency ever. Nevertheless, the collection of awards is a good indicator. Awards indicate that the branding agency understands how the industry works and develops. This is a sign that the team is able to find non-standard solutions and implement them qualitatively.
Look for an agency in various industry rankings. Most often, they are based on success in various reputable competitions and festivals.
When a branding agency proves its competence and success, its team members are invited to webinars and conferences.
You can find in social networks of creators and branding agency managers with whom you plan to work and see what kind of people they are in general.
A branding agency that can't represent itself is unlikely to be able to represent you qualitatively. Look at what their logo and corporate identity look like, how they communicate with their audience. At least look at what their website looks like.
You should be careful if a branding agency promises too much. For example, it guarantees multiple increases in sales. The brand, of course, affects the sales, but it doesn't miraculous stuff.
Take a look at what the agency offers. Choose the one that provides a full set of services.
None of these factors can be elevated to an absolute. If there is no detailed portfolio on the agency's website, it is not a reason to immediately label them as incompetent. If an agency has no prestigious awards, it may mean that they simply do not want to spend money and time on participation in festivals. Your decision should be based on the sum of all these factors. Make a table, enter data about different branding agencies into it, and see the overall picture.