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Top PR Agencies for Hospitality Industry Companies

These days the hotel business is one of the most lucrative and rapidly growing industries, bringing multimillion-dollar profits. The hotel number is continuously increasing. Severe competition in the hotel services market forces managers to use various PR campaigns and extraordinary marketing strategies.

The peculiarities of PR-activities in the hospitality industry depend on the specifics, level, and types of provided services. But the main tasks of PR remain the same: to ensure popularity, to gain the trust of the clients, and to establish long term contacts. It is possible to form a certain image and attract additional attention to the hotel with the help of public events, such as music and theater festivals, concerts, etc. that are usually widely covered by the media, thus enhancing the hotel's credibility in the eyes of its clients.

Any company cannot work successfully without a well-thought-out PR strategy. Your company's image building can be entrusted only to a good specialist. We have made a list of the top hospitality PR firms NYC and other cities. Review them and choose one that is the most suitable for you.

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List of the top pr agencies for hospitality industry companies

Updated: 27 May 2022
$100 - $149 / hr
50 - 249
United States

5W Public Relations

5WPR is a full-service PR agency known for cutting-edge programs that engage with businesses, issues and ideas.

With offices in New York City and Denver, 5WPR has 175 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Lifestyle & Entertainment, Food & Beverage, Health & Wellness, Technology, Travel & Hospitality, Home & Housewares); B2B (Corporate Communications, Technology, Reputation Management, CSR, Sustainability Communications); Digital Media (Social Media, SEO and Graphic Design), Public Affairs; Government Relations; and Crisis Communications.

5W's team of experts bring leading businesses a resourceful, bold and results-driven approach to communications. The firm was founded in 2003 and has received numerous industry accolades including PR Agency of the Year, Digital/Social Media Campaign of the Year, PR Executive of the Year, Product Launch of the Year, Business to Business Program of the Year and others.

$150 - $199 / hr
50 - 249
United States; Canada; Singapore

Citizen Relations

As Citizens, we’re in the business of influencing conversations to drive behaviour.

This is accomplished by offering best-in-class strategic planning and analytics capabilities that mine consumer, social, and secondary data to uncover key consumer insights. We develop strategic frameworks and plans that help identify and implement your long-term business objectives. This knowledge is what drives our ability to reach your targeted consumer and inspire them to act.

$200 - $300 / hr
2 - 9
United States

Concrete Blonde Consulting

Concrete Blonde Consulting is a full-service consulting and marketing firm in NYC. We specialize in providing custom marketing solutions for profit and growth. By examining your business development pipeline, we are able to identify new areas for growth, while also creating strategies to amplify current opportunities.

In addition, we provide a competitive media analysis, streamline marketing campaigns and build additional sources of revenue. We service various industries including consumer products and services, tech, lifestyle, hospitality and nonprofit companies

Communications is a rapidly changing field and our firm is continually transforming to harnesses the powers of both influence and interaction. We offer clients a variety of tools from third-party PR endorsements to social influencer campaigns to reach consumers and drive business.

We believe every client is unique. We partner with them to unearth their core business goals. Then we create bespoke strategic marketing plans with benchmarks to chart our progress and target our methods. We feel a sense of responsibility to our clients and we are responsive not only to their needs, but also to the ever changing world in which they operate.

$100 - $149 / hr
10 - 49
United States; Canada


Development Counsellors International (DCI) is the leader in marketing places. Since 1960, we have worked with more than 450 cities, regions, states and countries, helping them attract both investors and visitors. We specialize exclusively in all phases of economic development and tourism marketing.

$100 - $149 / hr
10 - 49
United States

Demonstrate PR

Demonstrate PR is an award-winning, independently owned marketing and communications agency. Founded in San Francisco in 2014, Demonstrate was born out of its founders’ beliefs that earned media is an important part of building brands and developing impactful cross-channel campaigns.

With more than 40-years combined experience building brands on both the client and agency sides – including Dell, FUZE, JetBlue Airways, popchips, Sony Pictures, Walmart and ZICO Coconut Water - the leadership of Demonstrate PR understands that marketing success hinges on good consumer experiences across their journey with the brand.

We work in lock-step with our partners to provide strategic counsel and develop an overarching brand communications platform to serve as our North Star, and help navigate the current cultural landscape. We pride ourselves on curating and executing integrated, insight-based campaigns with the right mix of traditional public relations, social, influencer marketing and event experiences – because meaningful brand actions trigger powerful connections, transformation and cultural reverberation.

We’ve codified these insights into our “experienced by few, seen by many” earned media philosophy – where the consumer experience always takes center stage. It’s also what sets our agency apart from the pack.

Our practice areas include consumer technology, food and beverage, health and wellness, lifestyle, hospitality and non-profits.

$100 - $149 / hr
50 - 249
United States

J Public Relations

J Public Relations (JPR) is an international powerhouse PR and social media agency specializing in hospitality, travel and luxury lifestyle with offices in New York City, Los Angeles, San Diego and London. JPR is a trusted leader in creating unparalleled media placements worldwide, trend forecasting, brand partnerships, influencer relations, social media content and management.

2 - 9

Label 428

Label 428 is a food creative and social media agency based in Toronto, ON. We help our clients by managing their social media channels and produce all the content for them. We specialize in restaurant franchises and consumer packaged goods.

10 - 49
United States

Linda Roth Associates

LRA is a boutique, high-energy public relations and marketing agency. LRA excels at media relations, influencer marketing, and special events to produce dynamic results that align with our clients' goals. LRA's portfolio of work includes growing local and national restaurant concepts, consumer and lifestyle brands, global travel and tourism organizations, associations, and pop-culture events around the US.

$100 - $149 / hr
2 - 9
United States

Lobeline Communications

Founded by former concert promoter Phil Lobel in 1986, Lobeline began primarily serving entertainment and music related clients. Since then, we have expanded to meet the needs of our growing roster of consumer, talent, corporate and non-profit clients.

Our depth of experience and innovative approach enables us to provide council and program execution across a wide range of areas, including public relations, media relations, marketing communications, corporate branding and reputation management.

$100 - $149 / hr
50 - 249
United States


NJFPR has joined forces with MMGY Global, a world-class travel marketing firm. Our combined team has rebranded as NJF to reflect the evolution of PR into broader services. Our enhanced practice includes public relations, social media and experiential and events marketing. We offer boutique service, expanded ideas and expertise, plus the resources and fully integrated marketing solutions of the larger MMGY Global brand. PR may be the best tool in your marketing quiver.

That’s why we move within many spheres: tapping media influencers, forging creative partnerships, uncovering strategic advantages, providing global perspective. Just as key: how we do it. NJF immediately distances itself from the pack with its distinctly different spirit. We remain true to our fundamental tenets: dive in, do it well, and delight in it.

$25 - $49 / hr
2 - 9
United States

Octos Creative Communication

Octos was created in 2003 from the amalgamation of talent from an American with over 20 years programming experience and a Brazilian immigrant with 15+ years of experience in graphic design. The company is headquartered in Atlanta, technological and financial heart of the United States, which in gives the advantage of offering the best for web technology and concepts development of websites. Our job is to create websites that function as a real tool sales.

We like to work with our customers directly, explaining all the elements involved in creating a site, a complicated process full of acronyms that make no sense to someone not familiar with technical terms. We are agile, with technical expertise, committed to deadlines and targets and concerned full consideration to its customers. Our motto is "your business is our business" Therefore always provide your company the best solution and best service in web interfaces, creating sites, optimizing for Google and hosting.

$150 - $199 / hr
10 - 49
United States

Sir Isaac

Sir Isaac is a full-service creative agency, named after a physicist. We're very much alive, and we move brands forward.

Objects in motion stay in motion and objects at rest stay at rest until a force comes along to change it all. We’re that force. We're a team of professional storytellers, artists and writers, thinkers, innovators, strategists and we're here to stir things up. We give brands the strategic and creative courage to get things moving in the right direction.

$100 - $149 / hr
10 - 49
United States; India


Spritz is an boutique Marketing Agency that combines interactive technologies with traditional marketing for companies looking to engage with customers, develop strategic partnerships and grow their business.

Why Spritz?

Our uniqueness is our personal, innovative and versatile approach. We emphasize quality and creativity to create custom-tailored integrated marketing campaigns to meet distinct business goals.

We live and breath the San Francisco community, its unique vibe, its forward-thinking people and upbeat energy. We pride ourselves on our vast business network to support our clients' objectives.

We constantly seek opportunities for strategic business and brand alliances that generate exposure, and boost revenue for our clients.

$100 - $149 / hr
50 - 249
United States; China; United Kingdom; Singapore Japan

The Hoffman Agency

Defining communications broadly to include digital, content marketing, thought leadership as well as traditional PR, The Hoffman Agency knows how to differentiate brands and deliver air cover for sales. With a heritage in the tech sector, the firm’s work today cuts across a range of industries. For clients with global needs, the company operates in Asia, Europe and the United States.

Unlike traditional agencies handicapped by their silo structure, The Hoffman Agency applies a collaborative approach to implementing multi-country campaigns. This leverage of content and thinking across geographies ultimately generates better results (and considerable less bickering).

While campaigns vary by client and industry, all share one theme: the creation of content that reflects the tenets of storytelling. This means developing narratives that prompt journalists to write and target audiences to read – a far cry from the “corporate speak” that satisfies internal stakeholders. Toward this end, the firm conducts storytelling workshops for internal communicators, executives and employees.

Reasons your hotel should hire a hospitality PR firm

Good reputation building

Recent studies have revealed that choosing a hotel, most people tend to rely on other guests' reviews and would not book a hotel if it has no reviews. That is why without the help of a hospitality PR firm and an effective PR strategy, the reputation of your hotel is at threat. Competent staff can help you create a good reputation and get excellent reviews on different traveling and booking platforms.

Brand Management

Branding — that is what helps your hotel to stand out from your peers. A professional staff of a hospitality PR firm can use social media, business relations, publicity events, and other strategies to promote your brand. Public relations can fuel the hype and draw people's attention to your business. PR also gives an opportunity to monitor brand awareness by communicating with the guests.

Services of a PR company can also be extremely helpful to smooth rebranding processes. PR experts can change the perception of your brand according to your goals. With the help of a good hospitality PR firm, you can easily turn a hotel associated with business trips and conferences into a family recreation center.

Effective communication with guests

It is essential to meet or even exceed guests' expectations if you want to run a successful business. That is why you cannot neglect communication with guests to understand what they want and need, with what they are dissatisfied and unhappy. Today, due to various social networks, it can be done easier than ever. With the help of s hospitality PR firm, social networks can become a powerful force. PR specialists can provide your hotel with a strong presence on the major social media outlets. Nowadays, people tend to be engaged, and you should encourage them to do so. PR companies can use social networks to the full, rolling out various campaigns, informing people about forthcoming festivals and events, and responding to followers' comments and complaints.

Crisis management

Although most hotel owners claim it could never happen to them, even the most successful world hotel chains can have hard times becoming the center of unwanted public and media attention. It can lead to guest credibility decrease and poison so hard-earned reputation. The first thing you should do in this situation is to apply for help to a reliable hospitality PR company. PR experts can do their best to iron out the issue before it becomes disastrous. They will detect the problem, develop a plan of action, prepare a Plan B and C, and execute it to exchange the bad for better.

Hospitality PR firms are aware of your industry needs

When you apply to a hospitality PR agency, you hire staff that specializes in your industry. They are not only well-versed in PR but know all the needs and tendencies of the hotel business. You can benefit from professionals' knowledge and experience as they work with diverse people and different technologies and deal with the most various issues.

A list of PR companies in real estate can also be found on our portal.