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Top Media Buying Companies

The public knows almost nothing about media buyers. But we at Superbcompanies want to help you figure it out. In general, the concept of 'media buyer' is no longer the person who presses the button ‘to book’ in the most comprehensive advertising block at prime time.

Today, not even all large corporations have an in-house media buyer. In order to perform media planning and media placement in the most efficient way, look at our list of the top media buying agencies, and hire the best one for your company's needs.

Top Media Buying Agencies in 2020 | Media Buying Services For You

List of the top media buying agencies

adlicious is a leading independent Programmatic Media Agency with headquarters in Germany and offices in the US. We are campaign experts, data strategists and advanced analytics statisticians working together to inspire creative, inform strategy and enable technology with data-driven solutions and audience precision in Programmatic.

Rates
Undisclosed
Employees
10 - 49
Founded
2013
Country
United States; Germany

CommCreative is a strategically minded, creatively fueled marketing agency. We have digital in our DNA. Results in our hearts. And we’re passionate about creating stories that express who our clients are at their core while connecting with their most coveted audiences. Whether it’s B2B or B2C, for us, it’s about stirring the emotions of the human on the other end of your message. That’s how we inspire action. You could call it a “philosophy,” but really, it’s science. Let’s put it to work for your brand.

Rates
$150 - $199 / hr
Employees
10 - 49
Founded
1991
Country
United States

We are Go Mobile, a leading European Mobile-only marketing agency. Based in Moscow, Russia with representative offices in Riga, Latvia and Jakarta, Indonesia, we deliver result for our Clients and Partners all over the world. Our key markets are Europe, ASEAN countries, and North America. Key verticals: E-Commerce, FMCG, E-Travel, Entertainment, Gaming, c2c/b2c services, Banking. We mostly work as an agency-to-agency and unleash the true power of Mobile for such names as Mindshare, BBDO, Dentsu, Havas and many more.

Rates
$25 - $49 / hr
Employees
50 - 249
Founded
2014
Country
Russia; Indonesia; Latvia

Heron Agency, an award-winning lifestyle communications agency, has planned and executed over 1500 campaigns, from strategies for major events including the Taste of Chicago, the Race to Mackinac, the Jeff Awards, the Grand Chefs Gala, the Randolph Street Market, the Highland Games, the Chicago Boat & RV Show, and the One of a Kind Show; to corporate clients including Paper Source, Jet’s Pizza, BV Wines, Wow Bao, Bailey’s, Smirnoff Vodka, Orangetheory Fitness, Luna Carpet, Massage Envy, G alaxie Home Improvement, EZ Breathe, the Chicago Wolves; and several non-profit organizations including the National Hellenic Museum, Alliance Francaise Chicago, the American Writers Museum, and more. With an emphasis on entertainment and hospitality, throughout the 19 year history of the firm, Heron Agency has managed campaigns for over 25 hotel brands, and has also represented artists such as Jerry Seinfeld, Louis CK, Janeane Garafalo, Gabriel Byrne, Dan Aykroyd, Mike Ditka, the Beach Boys, Celtic Thunder, and Jewel, among others. As a winner of the PR News Agency Elite Awards and the BESPOKE Communication Awards, Heron Agency’s comprehensive results-driven campaigns help garner attention that leads to real bottom line results.

Rates
Undisclosed
Employees
10 - 49
Founded
2000
Country
United States

i76 Solutions began as digital marketing shop that was super focused on strategy, execution and analytics. We grew into a full-service marketing agency that prides ourself on delivering results for our clients. We became one of the first Google Partners in the United States and have received several awards and accolades for our expertise in search (SEM), display, mobile and social media marketing and advertising. We assembled a team of designers and developers so we could control the entire digital process. We hired a team of veteran media buyers who know the markets and have long-standing relationships. Today, we are proud to be recognized as one of the Top Marketing Agencies in Philadelphia. Born and bred in the city of brotherly love, we definitly have an allegiance to and a deep working knowledge of the city we call home. However, our team is made up of a diverse group of people and partners that have worked at some of the largest corporations and agencies in the world. It's that blend of experience that allows us to stretch our knowlege way beyond our backyard to service clients across the states and around the globe.

Rates
$150 - $199 / hr
Employees
10 - 49
Founded
2013
Country
United States

Established in 2010, Jungle is a next generation consumer-led media agency. We're pathfinders - creating innovative, media based solutions that deliver. The Jungle network spans 5 offices across North America. We balance digital with strategy and data with instinct, delivering world class custom media executions.

Rates
$100 - $149 / hr
Employees
10 - 49
Founded
2010
Country
United States; Canada

From our inception in 2003, we grew up in a grass-roots DRTV, media buying environment. Over the years we have continued to expand and evolve our set of skills, harnessing broadcast media, driving sales and web traffic and building brands. We continually look for ways to serve our clients better. We focus on creating media campaigns that deliver real measurable results.

Rates
Undisclosed
Employees
10 - 49
Founded
2003
Country
Canada

Leff & Associates offers clients a full range of public relations services, with a specialty in strategic counsel, program development, and media relations. We also offer services around special events, crisis communications, and public affairs. We work in partnership with our clients to achieve results that meet their business goals. The agency also offers a complete media training program, focusing on preparing clients to deliver their messages clearly and effectively to all target audiences.

Rates
$100 - $149 / hr
Employees
10 - 49
Founded
Undisclosed
Country
United States

From analytics and strategy to activation and performance metrics, Media Matters Worldwide provides clients with a full suite of integrated media planning and buying services for optimal reach and results. We have experience working with both B2C and B2B clients and specialize in buying and planning media across Television, Radio, Direct Mail, Paid Search, Social Media, Print, Out-of-home, Programmatic Display, and Video. Media Matters Worldwide empowers B2C and B2B businesses to make smarter marketing decisions. How? We’ve built a dedicated team of the best media and analytics experts in the industry, and make ongoing investments in the latest media technologies to develop creative, efficient, transparent, and measureable solutions. And when it comes to our working relationships with clients, we’re as service-oriented as we are strategic.

Rates
Undisclosed
Employees
10 - 49
Founded
2005
Country
United States

NT Technology, Ltd. is a global IT company. Our employees are experts in the field of Big Data and algorithmic buying.

Rates
Undisclosed
Employees
50 - 249
Founded
2007
Country
Belarus; Russia; Lithuania

We are Sköna. We transform tech companies into tech brands. Sköna is a full-service B2B creative agency specializing in marketing, branding, and design for innovative tech companies. Founded 15 years ago in Silicon Valley and with an office in Stockholm, we offer the perfect blend of Silicon Valley high-tech expertise and Scandinavian sensibility. We solve tough business problems with strategy, design, and smarts. The result? A kick-start for major growth around a brand people will love.

Rates
$100 - $149 / hr
Employees
10 - 49
Founded
2003
Country
United States; Sweden

SMALL ENOUGH TO CARE. BIG ENOUGH TO STICK AROUND. For over a decade, Thrive provides comprehensive media planning, buying, and optimization services – independent of media ownership. Every idea starts with a problem, ours was simple: navigating how to invest your advertising budget without an unbiased advisor is costly and stressful. We believe that media buying should be trustworthy and understandable. It should leave you excited to share your message with your audience without second guessing your strategy. Above all, we understand how advertising is an investment, and we treat your dollars like they are our own.

Rates
Undisclosed
Employees
2 - 9
Founded
2008
Country
United States

Wallaroo Media is the premiere social media advertising agency. We work with brands of all sizes and industries to help them grow through effective and scalable advertising strategies. We have a team of in-house designers, animators, analytics, strategists, content writers, account managers, and more that all work on campaigns together for every one of our clients. We are official partners with Facebook, Snapchat, and Google, something only a handful of agencies in the world can claim. Contact us today!

Rates
$100 - $149 / hr
Employees
10 - 49
Founded
2008
Country
United States

Wingman Media is the only response-driven media planning and buying agency to specialize in companies that sell niche products and considered purchases - cars, solar panels, mortgages, windows, high end home goods, engagement rings and other big ticket items. We harness the power of big data to plan and execute profitable and highly scalable media campaigns across every channel, screen and device.With advanced planning tools to make your media work harder, we help our clients reduce ad waste and drive greater response across digital, television and radio. Wingman Media was founded in 2003 with a simple mission: "to make our clients rich and our mothers proud.” Wingman has since grown from a small start-up into an award-winning media agency with a track record for success. Our campaigns scale profitably and have changed the trajectory of our clients’ businesses.

Rates
Undisclosed
Employees
10 - 49
Founded
2003
Country
United States
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Now media buyers should be familiar with various indicators, purchase models, metrics, evaluation of the purchased traffic effectiveness, related software, and other advertising tools. They should be able to work with various advertising platforms, teaser networks, and analytical services.

What is a media planning agency?

Many people are still unaware of media planning agencies or uncertain about their services and, as a result, miss out on benefits for their businesses. In a nutshell, media planning and buying agencies deal with advertisement placement, strategies, negotiations, and budgeting. They usually conduct market research, identify the target audience, its needs and behavior, find the best advertising spaces, and negotiate for the best price, place, and time.

The main media buying services

  • negotiating with advertising networks and platforms for obtaining the most beneficial conditions;
  • optimization of advertising costs, document management, and reporting;
  • creation, maintenance, monitoring, and optimization of various advertising channels, networks, and accounts.

Benefits of working with a media buying agency

Cost saving

Many companies still consider collaboration with media buying agencies as unnecessary wastes. But hiring a competent media buying agency, you will spend less money than trying to handle advertisement issues on your own. As a rule, due to numerous regular orders, media buying agencies receive significant discounts and favorable terms from media vendors. That is why working with them, you will be able to get more advertisement spots for the same budget.

Professional approach

Media buying agencies have excellent experts who are aware of the latest tendencies and have the required knowledge and a wide network of useful contacts. They are able to assess your needs, offer you the best conditions, and give useful recommendations

Market Expertise

Media buying agencies can help you use traditional and digital marketplaces to the full to achieve your company's goals. They have rich experience working in various markets and know what is more effective for your business and in which way you can draw your target audience's attention and generate the maximum number of leads.

Calls handling

When you hire a media buying company, you can avoid dealing with numerous calls as they undertake communication with media sales reps. So you will not be stuck on the phone talking over multiple proposals and favorable terms.

Evaluation

Once everything is settled, and ads are launched, it is essential to monitor results to ensure effectiveness and a positive ROI. While you may not have enough time and skills to deal with it, a competent media buying agency has all the needed resources and skills to track advertisement campaign performance and ensure that advertising costs don't go to waste.

Effective negotiation

Media buying agencies are indeed good at negotiating. As a rule, they can arrange various ‘extras’ to your standard package and get the best advertising places on better terms and at a fraction of the cost.

Updated: November 26th 2020