It is difficult to overestimate the benefits that a good product packaging design provides. The statement that everybody judges a book by its cover in most cases is fair because the package's design is the first thing that the buyer will appreciate without knowing anything about the product and its characteristics.
So package design is the most important factor in successful sales. It shows to the consumer the properties of the product and its value. Thoughtful and professional package design encourages the consumer to choose this product. The design by a professional packaging designer is able to reduce the cost of promoting the product significantly. Moreover, it increases impulsive purchases. As a result, the company's profit can be grown by many times.
The SuperbCompanies team has analyzed packaging design companies to find the most reputable partners for small, medium and large-sized business owners. Are you looking for packaging designers? Find out below. We have created the list of top product packaging design companies.
Cohere is a creative agency focused on uniting stakeholders around shared goals in food, hospitality and real estate. Cohere offers branding, web development, environmental design, and marketing services for projects in real estate, hospitality, and economic development industries. By transforming spaces such as residential buildings, commercial buildings, restaurants, and more into brand experiences that are purposeful and valuable additions to the neighborhoods they’re located in.
Conjure is a creative company of problem-solvers, creators, builders, communicators, and award-winning designers. We believe that design is a differentiator, and a long-term business strategy, that builds brand awareness and reputation. We believe the story is paramount. Without a point of view on message there is no foundation to build a successful brand. Our work lives in print, interactive, social, and motion. We connect people to brands in authentic ways, reveal unique stories, and create positive results.
"They’re always giving us ideas that go beyond our expectations." JUL 06, 2017 DDW We’re a brand invention, rejuvenation, acceleration machine. We help brands discover their most singular and humanly motivating brand story. Then we turn that into compelling brand experiences that touch human hearts and minds. The result: Stronger business on a human level. How we do it Our collective of designers, thinkers and storytellers work at the intersection of strategy, design and technology. We focus on the wants, needs, desires and dreams of 21st Century customers in pursuit of fresh, new insights – discoveries that illuminate how your brand can capture imaginations and make a difference in people’s lives. Our aim is to create a full surround brand experience that will have the biggest impact on your business -- brand identity, naming, packaging, web, social, SEO, advertising and more. Our process is highly collaborative – we work shoulder to shoulder with our clients on what matters most to your business, and we have fun along the way. And it works. We’ve fine-tuned our approach on more than 900+ brand assignments over 20+ years.
FlowState Marketing is a digital and branding agency creating impactful design and branding solutions. At the heart of our philosophy and process is powerful collaboration, both within our agency and in our client partnerships. We’re all about transparency and respect for our clients, which helps us to deliver outstanding products and services. As a team of driven and hard-working doers, we are not afraid of complex problems - in fact, we thrive on finding creative solutions, and are inspired by opportunities to learn, take on new challenges, and expand our abilities. Founded and proud to operate in Denver Colorado, we’re one of only a handful of hybrid branding and creative agencies in the country. That means we’re uniquely positioned to partner with your business to achieve your goals, whether that be a new website, brand strategy, or brand asset or packaging design. We’ll work collaboratively with your team to find the creative and technical solutions your business needs to grow and thrive.
We are Gelcomm and experts in refreshing your brand in 30 Days through our brand development product called Bold Condensed. https://boldcondensed.co Our passion is partnerships, big and small, with the goal of establishing loyal, lasting engagement between brands, youth & families. We are an agency of designers, illustrators, musicians, mathematicians, parents, and salsa dancers. Our diversity of background and experience fuels our nuanced, high-quality work. Together, we are gelcomm, an agency of people dedicated to communicating ideas that matter. For over a decade we have provided our partners with strategic design solutions for consumer package goods, entertainment branding, licensing, and consumer research. The cornerstone of our creative process is insight; we believe that observing and enjoying a constant dialogue with your audience will lead to rich strategies. No two brands are alike, and with every project we take on, we tailor our services to fit clients’ needs and goals like a glove. Consumer loyalty is rooted in trust, and by identifying and embracing your unique brand fingerprint, we’ll ensure that you keep winning them over.
Hotspex and our team of brand building professionals are on a mission to become the world’s most innovative and impactful brand builders. We are working with 9 of the top 10 global advertisers in over 33 countries to drive brand growth by accelerating the speed to market of new ideas while helping reduce risk and non-marketing dollar spend.
For leaders and decision makers of organizations, id8 will develop a distinct brand identity using customer experience research and design thinking, that will help your organization stand out from your competitors and drive higher profits. When we listen, your customers tell us what they need -- in their words. As a leading brand identity agency, id8 develops brands based on your customer's needs. We offer brand positioning, strategy, naming and identity services.
For category leaders—and those who aspire to lead—MiresBall provides trusted creative expertise drawn from 30+ years of work with global brands. With a balance of passion and pragmatism, we give organizations the confidence to aim higher and achieve more.
Since 2001, modern8 has been at the helm of the brandscape experience. We’re design-centric and understand how to strategically explore and create brands that emphasize your messaging. Armed with our self-developed d5 Branding Process, we are ready to explore new thinking and understanding. No matter the project, we work to conceptualize, express, design, and actualize through strategic practices, and produce a standalone final outcome to meet and exceed our clients’ goals.
From research and analysis, to naming and positioning, to design and development, we help our clients successfully navigate the process of launching a new product or brand. And while our focus will always be on the power of design to connect people and products, it’s the strategic insights and expertise behind each project that truly magnify the results for our clients.
Packaging design is one of the main components of a successful brand. Today, product packaging is the most important marketing tool and channel of brand communication with consumers (both loyal and potential) and product promotion. Do not forget about it. Attractive product design stimulates the growth of both impulsive and planned purchases. It is important that every design element makes a pleasant impression and works effectively in favor of the brand.
Today, the sales leaders are those brands for which every step in the process of packaging, sales, and promotion is a whole strategy.
The acquaintance of the buyer with the product often begins with the packaging. Seeing the colorful design, he takes the box in his hands and starts reading the product's information. Good design catches the buyer's attention, and the customer starts to study the small design elements carefully. This is how the customer's interest in the product and brand is formed.
The development of packaging design is not always associated with the release of a new product; there may be a need to replace an existing one. For example, the company has expanded and will produce several product lines; the design can be improved or create a new one. Or it is necessary to "stimulate" the reaction of buyers to the product, not changing the design completely, but simply adding interesting information or attractive images. Successful changes in package design will surely give the product a second life.
To understand the variety of proposals and find a good packaging design company will help simple logic and a little persistence. So, first, throw away all non-core firms: agencies engaged in advertising, PR-agencies, and full-service advertising agencies.
Before you choose from the outstanding packaging design firms several candidates, look at their portfolio. If there is no portfolio on the website, it is not a reason to give up. Ask them to show you.
It is quite challenging to determine the price. It depends on several factors: the volume of work, the terms of the order, the professionalism, and the popularity of the company. Naturally, in packaging design firms that are just at the very beginning, you will hear the lowest price, and in the promoted studio - the highest. On average, be sure to spend at least several hundred thousand dollars. Yes, you will not get a good package for a smaller amount.
And finally, a few tips to help you choose the right package designer
These tips will help you avoid cooperation with incompetent product packaging design companies.