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Naming Agencies

Psychologists say that there is a rule of 7 seconds, during which we form the first impression of a person—the same situation with a company or product name. The value of naming in the brand building should not be underestimated. The first step to create a successful business, in order to create a website for the company, is to develop a sound and unique, fascinating name for the organization. And perhaps the brand naming is the most challenging step and the most important in the design of corporate identity.

We have brought together the best naming companies that can choose a memorable name for your business, product, or service and help you outshine your competition. We are very hopeful that one of these listed naming companies will help you to find the right partner for you.

Top Naming Companies in 2021

List of the top naming agencies

Bluetext designs award-winning websites and brand identities, crafts powerful digital marketing campaigns, and executes metrics-driven communications strategies for companies ranging from start-ups to the most iconic brands in the world. Our clients demand results, and we deliver. Our clients, who range from global leaders to emerging companies at the forefront of innovation and technology, trust us to develop integrated marketing and branding campaigns that deliver awareness, visibility and new business leads in an environment where every marketing dollar is scrutinized.

Rates
$100 - $149 / hr
Employees
10 - 49
Founded
2011
Country
United States

Brighter Naming is Silicon Valley's full service naming agency - now serving the world from their California and Barcelona bases. While just over half their projects are still in the high tech, scientific, engineering, instruments or industrial marketplaces, the agency has grown strongly into the healthcare, medical, financial, real estate, retail, clothing, food, education and non-proft areas as well. Using only their own dedicated naming team, male and female, young and old, spread around the country and the world, Brighter Naming has become known for its strong technical knowledge, rigid process, large number of names presented, fast execution and fixed prices on all engagements. They are the only naming agency headed up by someone with two computer science degrees, who has worked on 4 continents, and was a former high tech marketing exec. His chief linguist and partner, a former financial marketing person, speaks 5 languages and is intimately involved in the international language culture in Barcelona, Spain - especially in the medical, fashion, food and consumer fields.

Rates
$100 - $149 / hr
Employees
2 - 9
Founded
2001
Country
United States

CannonCassidy is a global naming consultancy that provides strategic and creative branding services, including brand name development, legal screening, POCA analysis, naming strategy, name validation research, linguistic analysis and logo development. The partners are tenured branding leaders with expertise in the Pharmaceutical/ Biotech, Medical Device, Technology and Consumer Packaged Good (CPG) Sectors. Every project has a perfect name; our job is to create it. If you work in the Consumer Package Goods, Technology, Pharmaceutical or Medical Device arena, we can help you. We provide naming solutions to clients globally...no matter how big or small the assignment. We have assembled a team of naming experts who have assisted with some of the world's most recognized brands.

Rates
Undisclosed
Employees
10 - 49
Founded
2012
Country
United States

Conjure is a creative company of problem-solvers, creators, builders, communicators, and award-winning designers. We believe that design is a differentiator, and a long-term business strategy, that builds brand awareness and reputation. We believe the story is paramount. Without a point of view on message there is no foundation to build a successful brand. Our work lives in print, interactive, social, and motion. We connect people to brands in authentic ways, reveal unique stories, and create positive results.

Rates
Undisclosed
Employees
10 - 49
Founded
1996
Country
United States

We are FINE. An agency for the digital age. We connect brands with customers in the places people connect today. That means the many services that combine strategy, design, and technology: Strategy & Consulting, Websites & Digital Destinations, Content & Digital Marketing, Brand Activation, Data & Content Systems. From Fortune 500 to start-ups, we’ve helped companies who want to lead industries like wine and spirits, hospitality, consumer technology, banking and finance, make friends and create brands that stand out in a cluttered marketplace.

Rates
$150 - $199 / hr
Employees
10 - 49
Founded
1993
Country
United States

Named a 'Top Branding Agency' by Clutch in 2018 and 2019, we are a purposefully small consultancy that specializes in creating strategic, verbal and visual brand clarity. I am Fabian Geyrhalter, founder and principal of FINIEN. I ran a successful branding and design agency for 12 years. Then I realized that the traditional agency model no longer worked in favor of today’s startups. I closed shop, wrote a bestselling book about the perfect branding process and in 2013 re-launched as FINIEN, a consultancy that shapes brands in a swift and focused manner. We work in an approachable way with Founders, CEOs, and CMOs from around the world and I will be your contact and guide throughout the duration of our engagement.

Rates
$200 - $300 / hr
Employees
2 - 9
Founded
2013
Country
United States

Heirloom is a brand strategy and identity firm. We’re working with entrepreneurs and business leaders to create names and identities that resonate, strategies that work, and brands that last.

Rates
Undisclosed
Employees
2 - 9
Founded
2015
Country
United States

IdeaWork was founded on one simple principle: be the antidote to the big agency experience. We strive to produce the best work on time and on budget, without the traditional big agency bureaucracy. IdeaWork Studios is a full-service branding, advertising, graphic design and website development firm with offices in Santa Barbara, New York, and Las Vegas. We love what we do and our work is impactful. We will build your brand. IdeaWork works with a high profile list of prominent clients in hospitality, nightlife, gaming, luxury, retail, and entertainment. We start trends, chase new technology, and learn from each new challenge.

Rates
$200 - $300 / hr
Employees
10 - 49
Founded
1999
Country
United States

Headquartered in the heart of sunny San Diego, Ignyte is a different kind of branding firm. We specialize in brand strategy, identity and storytelling, offering a unique range of expertise under one roof. Our purpose is to help companies discover their authenticity, and leverage it to create brand stories that engage and inspire. We believe that when it comes to brands, nothing is more essential than authenticity. It’s where purpose, integrity, and passion are born.

Rates
$150 - $199 / hr
Employees
10 - 49
Founded
2013
Country
United States

Since 2001, modern8 has been at the helm of the brandscape experience. We’re design-centric and understand how to strategically explore and create brands that emphasize your messaging. Armed with our self-developed d5 Branding Process, we are ready to explore new thinking and understanding. No matter the project, we work to conceptualize, express, design, and actualize through strategic practices, and produce a standalone final outcome to meet and exceed our clients’ goals.

Rates
$150 - $199 / hr
Employees
10 - 49
Founded
2001
Country
United States

Naming to Accelerate Your Business. First impressions. They are powerful. The name of your product, service, solution or company is your buyer’s first impression. The creation and selection of a name is an important decision and one that should be handled by naming experts who are backed by years of experience. For over 20 years, Namebase marketing, creative, linguistic and market research experts have been naming products for leading companies in industries ranging from packaged goods, foods and beverage, automotive, healthcare and technology. We understand the constraints you face when choosing product or company name and these insights are weaved into each naming effort we undertake. Names that Communicate. Simply. Our goal is to create simple and evocative names that will propel your company or product to great heights. We develop names that achieve the right balance of simplicity and engagement to ensure your product has the momentum required to build a strong business. The Namebase process is backed by Data. The selection of product or company names involves making choices and at we help you with name assessment and selection. We use a proprietary process to develop a scorecard for each naming effort, allowing for a data-driven and objective approach to name selection. Namebase also conducts naming research, leading name testing among target market prospects. Whether your offering is targeted to business or consumers, we can gain market feedback on name candidates to ensure the right name is chosen. Naming does not have to be a fraught, weeks-long process. Do you need a name quickly? Do you need a quick assessment and feedback prior to launch? We can handle that as well!

Rates
$100 - $149 / hr
Employees
2 - 9
Founded
1996
Country
United States

At The Yard Creative we design remarkable, sector changing brand and retail experiences for those daring to be different. Our core design services include interior design, graphic design, strategy, branding and research but we are an experienced bunch with varied backgrounds and will take on pretty much any creative quandary. This leads us to a weirdly wonderful mix of projects and clients. From shops to restaurants, kiosks to car parks, identities to reports, high speed trains to wayfinding - our work explores all that connects brands and customers. We strongly believe this diversity helps us innovate and push boundaries. We undertake a strategic approach to all of our projects and undertake thorough research before tackling any design.

Rates
Undisclosed
Employees
10 - 49
Founded
2007
Country
United Kingdom

Wonsupona is a strategic brand naming and storytelling consultancy. We enjoy the process of developing stories that clearly define problems, evoke emotion and generate action. We believe that along with a great product or service, captivating messages – wrapped in a unique tone and voice – create connection. Much like a person, we believe every brand has a unique story waiting to be told.

Rates
Undisclosed
Employees
2 - 9
Founded
2012
Country
United States

Zenmark is a global brand naming agency founded in 1999 in San Francisco by a Silicon Valley Electrical Engineer and a Hollywood Screenwriter. Our clientele ranges from millennial fueled startups to household name giants such as GM, HP, and GSK. We have proven expertise in Technology, Life Sciences, and Consumer branding. Our core services are Naming, Brand Architecture, and Trademark Research. Zenmark also has a highly specialized practice in Pharmaceutical Naming & Branding.

Rates
Undisclosed
Employees
2 - 9
Founded
1999
Country
United States
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"As you name the boat, so shall it float," they say. You better remember that while you will think of the future name of your business. 

The company name determines its positioning on the market, the image in the minds of the target audience, and the brand image. How to create a name that will be approved, remembered, and shared? There are many requirements for the names: to be easily remembered, be original, sound, and also to provoke positive associations and be visually appealing. 

Professional naming is needed to get not just a "beautiful", but "commercially successful" name, which will play the role of a powerful marketing and advertising tool. The properly created name will help to stand out from the competition, attract the attention of potential consumers, create a positive image and earn a good reputation, which will undoubtedly lead to a prosperous and profitable business.

Naming a brand is not something you can do with a small team in a couple of brainstorms. It's a complex system approach and a lot of creativity. Naming development consists of analytical and creative work, requires a creative approach, professional knowledge, skills, and experience. If it is done correctly, the name can help brands communicate with consumers on an emotional level. 

Naming should be: 

  • Communication - to promote the goods or services produced by the company on the market;
  • Legal - to protect them from copying and other illegal uses;
  • Commercial - to increase the income of the owner of the trademark.

Naming in numbers:

  • 11% of potential consumers deny goods or services from the brand if they do not like its name.
  • 77% of companies that choose wrong naming fail within the first two years after entering the market.
  • 90% of the target brand audience makes targeted intervention if they trust the brand name.

Developing a future brand name is an important strategic decision for your business. Therefore, the first task is to choose the right naming agency that can handle your task on time, at a high professional level and offer options for names that will not be a problem to be tested by the patent database and will be successfully registered as a brand. We will figure out how to choose a brand naming agency to get the right name for your business, without a headache.

How to choose naming agencies

1. Look at the naming agency's portfolio.

The portfolio can tell a lot about a naming agency. It is important to look at the developed names from the business point of view — how effective is this name for this brand in the context of the market and audience.

2. Evaluate the experience of the agency.

Please, don't judge by the phrase "more than ten years of experience" - that may mean a lot, or may not mean anything, if during these ten years they served only five clients. Study the naming agency's experience in naming exactly within your segment. Make assured that these projects are still alive and well-known.

3. Find out if the agency has experience in rebranding.

Rebranding projects are usually presented in the portfolio as "before/after". This will help you understand how much naming company specialists can transform an existing brand and change its strategy.

4. Read the reviews on top naming agencies.

But you should not blindly trust each of them, because there are so many fake reviews and feedback from the competitors as well as fake-positive from the company itself. Go to the trusted web resources, look at the ratings, or even video-reviews. 

5. Ask for a meeting with the best of naming firms.

Before you hand over your brand's future to a new unknown team, do not spare time to hold an introductory meeting. First of all, you should not have any doubts about the competence of the experts. Consequently, your future partner ideally shouldn't cause any doubts about their expertise and make a good impression. Good projects are born in harmony.

Unsuccessful company names do not stay on the market for long. And if you want to come up with a successful name for your company, feel free to contact any of the best naming companies on the list.

Updated: February 24th 2021