In-house PR versus PR agency
Most companies find it is rather challenging to decide whether to recruit an in-house PR team or apply to a professional PR agency when there is a need for PR services. Both options have either advantages or disadvantages. Each company should opt for a variant that meets its own needs and opportunities. Still, if you still hesitate in which direction to move, there are some thoughts that can help you make a final decision.
Pros and cons of in-house PR
An idea to set up an in-house PR department seems to be rather sensible. It is convenient to have dedicated full-time PR experts on tap and keep everything under total control. An in-house PR team is completely focused on the issues and goals of your company. As a result, they know all the ins and outs of your business. Being good at PR and having excellent domain expertise, your in-house team can design tailor-made PR strategies that meet all your needs and provide maximal results. Besides, in-house PR can be a better option if confidentiality issues are of primary importance for
Your company.
However, it must be mentioned that it is not easy to set up your own PR department. It can take a lot of time and effort to find competent PR professionals. Besides, you should be ready to handle regular labor costs and expenses related to rent, equipment, media monitoring tools, etc. One more aspect you should keep in mind is that your PR experts may lose sight of the big picture as complete concentration on the issues of your company may result in narrow thinking and a lack of understanding of external processes.
Pros and cons of PR agencies
One of the main merits of PR agencies in Birmingham and everywhere else is their vast experience, diversity, and creativity. By hiring a top PR agency, you get access to the pool of talents. As a rule, a professional PR agency team involves PR experts with the most various background and skills - former journalists, marketing managers, content managers, publicists, media trainers, etc. They work with the most various companies of different sizes and from different spheres. As a result, they have indeed rich experience and are able to find extraordinary, unexpected, but effective solutions. Besides, PR agencies meet different people every day and have an extensive network of contacts, which is an important advantage that cannot be omitted. As for the cost of PR services, even if the charge of a PR agency seems to be high, it is still cheaper than to have an in-house PR expert.
As for the drawbacks of PR agencies, collaboration with them requires your attention, time, and control. Although they may have a great experience, they are not aware of all your peculiarities, needs, and challenges. The effectiveness of a PR campaign, in this case, considerably depends on the information you provide. That is why regular meetings and calls are an essential part of effective collaboration with a PR firm.
PR is a powerful tool that should not be neglected if you want to run a successful business. When it comes to deciding between in-house PR and PR agency, it is essential to identify and prioritize your needs in order to make the right choice. If you have made up your mind to avail yourself of PR agency services, deal only with the professionals. Real PR experts you can find in Supercompanies list of the top PR agencies Birmingham.
