Miami is usually associated with beaches, palms, and night clubs. However, this city is not only a large touristic center but also an important financial hub and a leader in global trade and agriculture. Numerous large corporations, as well as SMEs, are situated here. All of them do their best in order to stay successful and continuously develop. The best Miami PR firms assist them with this, as PR is one of the key aspects that encourage efficient business running.
As a rule, top Miami PR firms work with businesses in all industries as they have rich expertise in the most various domains, including hospitality, entertainment, technology, trading, and many others. Having experienced permanent staff resources, wide networking, and helpful PR tools, PR firms try to meet all the requirements of their clients and offer a wide range of services. Reputation management, crisis communication, public affairs, employee relations, social media relations, community relations, and event management are just a few of their most sought after services. So, a reliable PR agency can become your long-lasting partner that helps handle the most varied tasks and achieve important business goals.
To help you save your valuable time and relieve you from the necessity to study numerous PR Firms in Miami in order to find the most professional and reliable ones, we have completed a ranking of the top best Miami PR firms that can boast of an excellent track record and provide you with an effective offline or online PR campaign.
BoardroomPR is among the largest public relations and integrated marketing agencies in South Florida. We specialize in media relations, online marketing, branding, event planning and crisis communications with offices in Ft. Lauderdale, Miami, Tampa, and Orlando. The recipe for Boardroom’s success comes from our experienced staff’s opportunistic approach, energy and ability to convert a client’s vision into a workable plan that gets them where they want to go.
Boardroom crafts PR campaigns that bridge new and traditional media to generate newspaper, magazine, trade journal, radio, television and online media coverage. Online services include website and blog development and promotion, search engine marketing (SEM) and search engine optimization (SEO).
Fractl is a full-service digital marketing agency that specializes in content development, search engine optimization, digital pr, organic traffic and lead generation with a strong focus on viral marketing as it relates to SEO, rankings, and online growth. As a boutique agency, we’re nimble and efficient. Our team is a collection of world-class marketers from Fortune 100s, venture-backed startups, and bootstrapped agencies. We use big content to help brands connect with large audiences, deliver inbound traffic, and increase search visibility. Our emotionally resonant campaigns deliver quantitative results. We employ a highly talented group of programmers, writers, technical search engine talent, graphic designers, project managers, and creative thinkers who are at the forefront of the latest industry trends. Our mission is to produce the most engaging and impactful human experiences on the web – one client, campaign, and domain at a time.
Since 1993 JeffreyGroup has provided top global brands and companies a full range of marketing and corporate communications services throughout Latin America from its wholly owned offices in New York, Miami, Mexico City, Brasilia, Rio de Janeiro, São Paulo and Buenos Aires.
Since 1946 NewmanPR has provided clients creative, customized and cost-effective marketing communications services. We help clients develop and distribute their messages via consumer, broadcast, trade and social media.
NewmanPR specializes in building brand awareness for clients through services that include writing, editing, news photography, print and electronic publishing, graphic design, video production, speech writing, special event organization, social media management, meeting and convention marketing, new-media services, and crisis and issues management.
Our client retention rate is a testament to our dedication and success — 73 percent of current clients have been with us more than 10 years. One — the Florida Keys Tourism Council — has been a client since 1980.
rbb Communications has a reputation for delivering results on par with the largest national firms, but with the individual attention of a boutique agency. rbb has been recognized throughout the PR industry. The firm’s capabilities encompass a variety of practice areas, including B2B, consumer products, crisis communications, travel & leisure, health & fitness, real estate, and food & beverage.
We are the go-to strategic communications partner for mid- to large-sized corporate, non-profit, and government organizations with high-stakes challenges. Based in Florida with a national reach, we've perfected the art and science of promoting issues, brands, and services. We believe in insight-informed strategy – doing the right things to reach the right audiences and achieve the right outcomes, measuring success the way our clients do.
With offices in Tallahassee, Orlando, Fort Lauderdale, and Washington DC, and global reach powered by our affiliations with the prestigious PR Council and the Worldcom Public Relations Group, we’re the right team to help you break through to success.
S&G is an award-winning content marketing agency that creates branded content experiences for companies who want to stand out from competitors, transform into thought leaders, and connect with customers and clients in a meaningful way that drives bottom-line results. Our mission is simple: we help brands communicate with their customers through strategic content marketing campaigns that drive brand awareness, build community, and develop thought leadership. Our team of content marketing experts come from nationally recognized newspapers, top-tier magazines, Fortune 500 powerhouses, and cutting-edge tech companies. We were voted as one of the top 3 content marketing agencies in NYC and one of the top global agencies by Clutch. We've been named one of the top 50 global content marketing agencies four years in a row by The Content Marketing Institute. And we were named one of Entrepreneur Magazine's "Most Entrepreneurial Companies in America".
The Buzz Agency delivers results. We listen to our clients, and we develop strategic solutions based on your goals and objectives. From securing national, regional or local media coverage, developing and implementing powerful marketing campaigns, to designing and managing high profile events, The Buzz Agency’s top-notch team will create big buzz for your business or organization.
The Buzz Agency (TBA) is an energetic, forward-thinking, women-owned communications firm based in Delray Beach, Florida with a new second office on the island of Palm Beach. Founded in 2009 by industry leaders Julie Mullen and Elizabeth Kelley Grace, TBA has become one of the fastest growing public relations agencies in South Florida, and is ranked among the Top 20 in the tri-county area by South Florida Business Journal. TBA specializes in media relations, social media, special events and community outreach.
The Weinbach Group, now in its fourth decade of business, consistently ranks among South Florida’s top advertising, public relations, and marketing firms. The agency serves clients in a range of industries, and has far-reaching experience working with healthcare organizations. In fact, the company has gained national recognition for its healthcare marketing expertise and has attracted healthcare clients from throughout the nation.
The Weinbach Group has received more than 100 Healthcare Advertising Awards and its team has contributed to HealthLeaders, Strategic Healthcare Marketing, Healthcare Marketing Report, and South Florida Hospital News & Healthcare Report.
TransMedia Group is an award-winning, multi-lingual public relations firm serving clients worldwide with a broad-spectrum of communications services from its headquarters in Boca Raton, Florida. Established in 1981, the firm has a publishing division and a talented staff of former journalists who know how to market a story and keep clients positively in the news.
TransMedia Group has received numerous awards, including a Bronze Anvil from PRSA for a Public Service Campaign for The City of New York. The firm’s publicity campaigns are often cited for excellence in leading PR trades and business journals. TransMedia offers crisis management, media training, product introductions, media relations, national and international publicity, branding campaigns and financial PR.
It can seem to be strange for someone, but most people have a vague idea about the performance of PR agencies and marketing firms. Often they consider them to be interchangeable. If you are one of such people, this brief note will open your eyes to the truth and shed light on the difference between public relations and marketing.
First of all, let's start with definitions.
Public Relations is a process of strategic communication aimed to build a positive image of a company or public figure.
On the other hand, marketing can be defined as a set of different activities for goods or services promotion and selling.
As long as we have already know the meaning of the two terms in question, let's have a look at the range of services provided by the PR companies and marketing firms.
Target audience is one of the main differences between public relations as marketing. Generally, top Miami PR firms try to reach out to a wide audience through various media as their primary purpose is to increase brand awareness and build a good reputation. So when it comes to PR, your target audience is not necessarily people actively searching for information about a particular brand, product, or service but the public in general.
In contrast, marketing mainly concentrates on the people who are ready to take action and can directly contribute to the bottom line of a company. That is why marketing messages are more targeted.
To understand the difference between public relations and marketing, we also suggest considering the metrics of PR and marketing campaign success. For example, a successful marketing campaign is one that has managed to meet sales goals and resulted in high profit and ROI, as well as increased lead generation and conversion rate. On the other hand, top Miami PR firms measure success with the established mutually beneficial relationships, great public perception, and the number of positive brand mentions in the media landscape.
Public relations and marketing are two different things, and the main difference between them is that marketing focuses on product or service promotion, while PR concentrates on effective communications, beneficial relationships, and positive reputation building. However, it is impossible to market something without doing some PR, as well as it is impossible to do PR without some marketing activities. The end goal of both is successful business development. That is why it makes sense to combine PR and marketing activities in order to gain the best results.