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The Best PPC Companies

PPC or pay-per-click is a widely-used today model of internet advertising according to which companies pay a certain fee each time someone clicks on their ad. This is an efficient way to drive traffic and boost sales. What is important is that you can get tangible results pretty quickly. Working with the top PPC agencies you can get the most out of PPC. 

An experienced PPC company knows all peculiarities, tendencies, and possible challenges of PPC management, monitors all changes, uses the most advanced and effective tools, and does its utmost to ensure a high ROI from PPC campaigns. Without its expert help, there is a risk of wasting your time and money. That is why our team has drawn up a list of the top PPC companies. Check it and find a PPC consultant that fits your needs perfectly.

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The Best PPC Companies badge

List of the top PPC Companies

Updated: 23 February 2024
1st
42DM logo
$25 - $49 / hr
10-49
2015
Ukraine, United States

42DM

42DM is a Dedicated Digital Marketing Team (DDMT) with hands-on experience in SaaS, Fintech, IT outsourcing, mobile apps, gaming, blockchain & crypto related projects, online education, and B2B/B2C services.
They are a team of data-driven T-shaped specialists proficient in Digital Marketing strategy development, Content marketing & SEO, ASO, PPC, Email marketing, SMM, Web-design & Web analytics.
They focus both on content and performance-based marketing approach. Dedicated team are involved in your project and dive deep into it. They meet deadlines, closely collaborate with clients, and do their job responsibly.  

Service Focus
  • Seo
  • Marketing
  • Advertising
2nd
novi.digital logo
$100 - $149 / hr
10-49
2009
United Kingdom

novi.digital

Since its founding in 2009 and till now, novi.digital has been working to raise the standards and change the views of the digital marketing industry.

With their unique, innovative approach and commitment to offering today what everyone has to offer tomorrow, they are the Multi-Award-Winning Google Premier Partner.

Individual approach to each client, a large team of technical specialists with a creative approach, desire to develop and a unique experience made novi.digital leading digital marketing firm.

Service Focus
  • Seo
  • Advertising
  • Marketing
3rd
Thrive Internet Marketing Agency logo
$100 - $149 / hr
10-49
2005
United States

Thrive Internet Marketing Agency

Thrive Internet Marketing was established in 2005, and now it is one of the leading full-service digital marketing companies. Thrive is located in Arlington, Texas has additional offices in Texas, Florida, Minnesota, New York, California, and more! Among services that they provide are web design, internet marketing, SEO, social media, PPC, email marketing, content writing, and web hosting services. Among their clients, there are both large and small businesses from all over the world, including Germany, Hong Kong, and throughout the USA.

Thanks to the Thrive team, your business can successfully outshine its competitors, increase organic traffic, and grow the number of online leads with a strong website and an effective online marketing strategy.

Service Focus
  • Marketing
  • Seo
  • Advertising
  • Design
  • Web Development
4th
Ignite Visibility logo
$100 - $149 / hr
50-199
2012
United States

Ignite Visibility

Ignite Visibility after 7 years in the market is named one of the top digital marketing companies in the industry in the USA. But it is not only an SEO company. Ignite Visibility focuses on providing such services as International Search Marketing, Local Search Marketing, PPC Advertising, Social Media Marketing, Email Marketing, PR, Website Design & Development, Reporting & Analytics, Amazon Marketing, and Digital Marketing Strategy. 

Clients choose Ignite Visibility because they provide the most comprehensive offering, coupled with the highest level of customer service in the industry. Among the significant customers are Tony Robbins, The Knot World Wide, National Funding and 5 Hour Energy, and other smaller clients. A total number of clients row to more than 150. 

The team consists of 90 full-time employees located in San Diego that integrate SEO with social media, CRO, SEM, content marketing, and public relations.

Service Focus
  • Marketing
  • Seo
  • Advertising
5th
SEO Company Fannit logo
$100 - $149 / hr
10-49
2010
United States

SEO Company Fannit

We're Entrepreneurs Helping Entrepreneurs - under this motto Fannit has been existing for over 10 years.

The company's formation was facilitated by the economic downturn in 2008, which dealt crushing blows to small business owners around the world. The crisis also touched the future founders of Fannit, among the affected companies was their father’s rockery company.

In an effort to help their family recover financially and meet the challenge of bringing in leads during the economic downturn, Neil and Keith Enei founded a small SEO company. 

And even now, more than 10 years later, they still stand up for the demands of marketing and creating a leading generation with huge results. 

Their passion is working alongside business owners to not only grow somebody's business but to create a legacy that will last generations.

Service Focus
  • Seo
  • Marketing
  • Advertising
  • Design
6th
seoplus+ logo
$100 - $149 / hr
10-49
2012
Canada

seoplus+

We are an award-winning digital marketing agency serving clients globally. We are dedicated to developing and implementing an extensive online marketing strategy for your company. We service clients across a multitude of verticals with the goal of generating leads and increasing sales for your business. No outsourcing, 100% transparency, on-going communication, and real results.
Service Focus
  • Seo
  • Advertising
  • Marketing
7th
Panem Agency logo
$25 - $49 / hr
10-49
2015
Ukraine

Panem Agency

Panem Agency understands the need for good SEO - with Panem Agency, your chances of reaching the top position in Google are higher, despite the high competition.  

Panem Agency is an SEO-agency located in Lviv, the heart of Western Ukraine. The agency is a certified partner of Google and specializes in various types of promotion. They provide SEO and PPC services, SEO audit, digital planning, and web analytics. 

For over 5 years of productive work, a small office with only two employees has become a fast-growing company with several departments. Today this is a large team of SEO professionals, PPC specialists, content creators, and marketing experts who help companies to grow and thrive.

By taking advantage of this digital agency, you can achieve high-quality results. Companies from Ukraine, USA, UK, Singapore, and many other countries trust Panem Agency their web resources.

Service Focus
  • Seo
  • Advertising
8th
Path Interactive logo
$100 - $149 / hr
50-199
2005
United States

Path Interactive

Path Interactive is a full-service digital marketing agency that can bring any business to the next level. The company was created in 2005, and now has offices in New York City and Nashville. The team of specialists provides deep expertise in a full suite of results-oriented marketing services including PPC management, SEO, social media and display/digital media advertising; their expertise spans both the traditional and electronic media as well as experience in both local and national markets.

They are well-known for their unusual approach to pay−per−click search management and organic website optimization. Path Interactive knows how to create efficient solutions for business partners.

Service Focus
  • Software Development
  • Seo
  • Advertising
  • Marketing
9th
Wpromote logo
$150 - $199 / hr
200-499
2001
United States

Wpromote

Wpromote is in the market a while ago, since 20001, and can truly be considered one of the leading digital agencies in the United States. Wpromote focuses on delivering the best digital marketing campaigns possible. It is the best option to grow your market share through digital efforts and to stay ahead of the competition. Wpromote specializes in digital marketing and customer acquisition and has more than 425 digital marketers on their team across 8 offices. Wpromote do not only SEO, but also Paid Search & Media, Creative Services, Content Marketing, Feed Management, Facebook Advertising, Email Marketing, Display Advertising, Strategy, Local, Mobile, Google Analytics Consulting, and Digital Intelligence.

Service Focus
  • Seo
  • Marketing
  • Advertising
10th
180Fusion logo
$100 - $149 / hr
50-199
2010
United States

180Fusion

If you need to increase sales, generate qualified leads, and expand market share, this company is exactly what you need. 180fusion is one of the fastest-growing marketing companies in North America headquartered in Los Angeles, California, with our Center of Excellence in Utah.

180fusion offers a full range of services, including National and Local SEO, PPC Management, Mobile Search, and Social Media Marketing. Among their happy clients are small and medium-sized companies to Fortune 1000 companies. 

It was awarded for "Top 100 Best Places to Work" at #14 and #1 Fastest-Growing digital marketing company in Los Angeles.

Service Focus
  • Seo
  • Advertising
  • Marketing
11th
Alba SEO Services logo
$50 - $99 / hr
1-9
2013
United Kingdom

Alba SEO Services

Alba SEO Services is a friendly & well-experienced SEO company based in Scotland. With wide experience in digital marketing and social media, they understand exactly what it is like to be in a competitive market. That’s why they offer realistic and competitive options to businesses that need SEO.

If you are an established business and are not getting enough inquiries - SEO can help you. Alba SEO will analyze your website using their skills as SEO experts by run numerous tests to detect what is wrong and what is right with it. Then they will be able to offer you an SEO campaign that is based exclusively on your needs.

Service Focus
  • Seo
  • Advertising
  • Marketing
12th
OneIMS.com logo
$100 - $149 / hr
10-49
2006
United States

OneIMS.com

OneIMS is an online marketing agency specializing in SEO, PPC, Web Design, Reputation Management, and Link Building. All company’s work aims at creating customized solutions to generate more leads, increase sales, and transform a small business into an industry powerhouse.

Since 2006, they help businesses increase online visibility and acquire more customers. Till 2020 they helped hundreds of clients achieve sustainable business growth. The team of experienced specialists is building marketing campaigns for all industries.

Service Focus
  • Seo
  • Marketing
  • Advertising
13th
Absolute Digital Media logo
Undisclosed
10-49
2008
United Kingdom, Lithuania

Absolute Digital Media

Absolute Digital Media, an award-winning digital marketing agency first founded in 2008 in London and Essex. As a full-service digital marketing agency, their goal is to provide businesses around the world with the services needed to build their brand and grow as an industry leader. 

Their services offering efficient and affordable solutions in digital marketing include search engine optimization (SEO), paid search (PPC), social media, content marketing, web development, design, conversion rate optimization (CRO), analytics, and user experience (UX).

Service Focus
  • Seo
  • Advertising
14th
Data4Amazon logo
< $25 / hr
500+
1999
United States

Data4Amazon

Data4Amazon is a leading Amazon management marketplace company and a part of the Amazon Service Provider Network, helping sellers streamline their operations on the marketplace with dependable solutions. With a skilled team of 500+ Amazon experts, we provide effective services for Amazon store setup, catalog management, listing optimization, content management, marketing, back office support, customer interaction, and competitor price monitoring, among others. Established in 1999, we have rich experience in providing reliable Amazon support services and have helped manage data for 3500+ Amazon stores. 

As an end-to-end Amazon data solutions provider, Data4Amazon has actively supported various online retailers, manufacturers, and drop-shippers in laying the foundation with a well-managed and updated Amazon store. We also support vendors and sellers from all Amazon international site networks, including Amazon USA, Amazon Europe, Amazon Canada, and Amazon Asia. With a team of skilled experts, we look after every eStore element and follow the best practices to help sellers rank their listings higher, reach more customers, and boost sales quickly.

  • ISO 9001:2015 certified for data quality 
  • ISO 27001 certified for data security 
  • Skilled & experienced professionals 
  • Quick turnaround time 
  • Flexible engagement models 
  • State-of-art infrastructure 
  • Cost-effective solutions 

Visit our website to know more about our services. 

Service Focus
  • Marketing
  • Advertising
  • Seo
15th
SunTec India logo
< $25 / hr
500+
1999
United States

SunTec India

SunTec India is a multi-process IT and business process outsourcing firm with an industry experience of over 20 years across multiple domains and industry niches. With a seasoned team of 1500+ professionals, our company specializes in providing bespoke data entry, eCommerce data support, digital marketing, website development, mobile app development, and photo editing services. We are headquartered in New Delhi, India, and are trusted by global enterprises for reliable and cost-effective outsourcing solutions. We have a strong clientele with more than 8530 clients across 50 countries (US, Canada, UK, Australia, Sweden, Germany, France, Norway, Switzerland, and Singapore). Combining the use of high-end tools and a human-in-the-loop approach, we have established ourselves as a pioneer in the business outsourcing domain. 

Company Advantage: 

  • ISO/IEC 27001:2013 certified for Data Security; 
  • ISO 9001:2015 certified for Data Quality; 
  • HIPAA-compliant;
  • CMMI level 3 certified; 
  • 8530+ clients around the globe;
  • Use of leading collaboration tools; 
  • Support for all industry verticals; 
  • A team of skilled and experienced professionals; 
  • Flexible hiring models; 
  • Competitive Pricing; 
  • Multi-time zone compatibility; 
  • Amazon Service Provider Network Partner; 
  • Shopify Solutions Partner. 

For more information or to get in contact with us for a free consultation, visit our website. 

Service Focus
  • Advertising
  • Design
  • Web Development
  • Software Development
  • Seo
  • Services
  • Marketing
  • Mobile App Development
16th
Straight North logo
$100 - $149 / hr
50-199
1997
United States

Straight North

Straight North is a leading Internet marketing firm providing a full range of services, from PPC and email campaigns to SEO-based responsive websites. Since its establishment in 1997, 

 The team consists of only experienced experts in SEO, PPC management, display advertising and email marketing, copywriters, editors, designers (for visual content), and content marketers. Their experience helps firms increase sales leads and e-commerce revenue, and they have already helped hundreds of clients improve their organic search visibility. Among their clients, there are small, medium, and large firms in both B2B and also B2C. 

Service Focus
  • Seo
  • Advertising
  • Marketing
17th
The Ad Firm logo
$100 - $149 / hr
1-9
2008
United States

The Ad Firm

The Ad Firm began with one mission in mind: Help websites STAND OUT FROM THE CROWD. They're the best SEO company because they use a scientific approach that's measurable so that you know exactly where you stand at every step. Their thorough SEO analysis allows them to give you the best SEO service that's specifically tailored to your business' goals.

They grow a business using their expertise in:

  • SEO (Search Engine Optimization)
  • PPC (Pay Per Click)
  • Website Design & Development
  • Sales Optimization (Conversion Rate Optimization, Affiliate Management, Online Presence Analysis)
  • And much more.
Service Focus
  • Marketing
  • Seo
  • Advertising
18th
Livepage logo
$25 - $49 / hr
50-199
2011
Ukraine

Livepage

💼 500+ long-term projects
✍️ 40+ reviews on Clutch ⭐5.
0
🤝Google Premier Partner 20
22

Livepage has been helping businesses grow with digital marketing for more than 1️1 years. The team of 50+ certified professionals knows how to use digital marketing tools effectively to find the shortest path to clients' business succes
s.

Livepage's team has expertise with digital marketing for different types of companies worldwid
e:
💻 tech companies and SaaS (up to 200 project
s);
🛠️ local business services (up to 100 projec
ts);
🛒eCommerce projects (up to 200 proje
cts).

Field of exper
tise:
✔️ SEO & Link Buil
ding;
✔️ Paid Media (
PPC);
✔️ Email marketing and automa
tion;
✔️ Content marke
ting;
✔️ Marketing Stra
tegy;
✔️ UI/UX de
sign.

Service Focus
  • Seo
  • Advertising
  • Marketing
  • Design
19th
ADINDEX Digital Marketing Agency logo
< $25 / hr
10-49
2013
Ukraine

ADINDEX Digital Marketing Agency

ADINDEX is a digital marketing agency that provides marketing solutions for E-commerce businesses. The team consists of 40 experts - project managers, SEO and PPC specialists, web analysts, financial specialists, and remote teams of designers, copywriters, and programmers. Since 2013 the company has established itself as a trustworthy partner and has experience of productive work in the markets of Europe, the USA, England, and Eastern Europe.

The agency is one of the Premier partners of Google, which allows us to use for client information, analytics in a certain area and market, and beta tools.

Service Focus
  • Seo
  • Advertising
  • Marketing
20th
Bulldog Digital Media logo
Undisclosed
10-49
2013
United Kingdom, Australia

Bulldog Digital Media

Started as a small two-man band over the years, the Bulldog Digital Media has grown to SEO Agency in London with a passionate and proven team of strategists, analysts, and designers. 

They mixed in-depth experience in digital marketing with a fresh new approach and became one of the best in their field. From SEO technical giants to inventive designers, you’ll work with ones of the best, youthful, creative, committed professionals. 

Due to their professional accredited PPC account managers, they are certified Google Premier Partners so that you can be sure - your campaign will be in good hands.

Service Focus
  • Seo
  • Marketing
  • Advertising
21th
The SEO Works logo
$100 - $149 / hr
10-49
2009
United Kingdom

The SEO Works

To realize your online potential and get more consumers from search, contact The Seo Works. It is more than just a common SEO firm. It is a leading UK SEO Agency, delivering award-winning PPC and SEO services and Web Design for over 10 years. Its portfolio includes companies operating in Financial Services, eCommerce, Healthcare, Law, Automotive, Education, and Manufacturing.

The SEO Works is a certified Google Partner for Google Adwords, earned through high-quality campaigns, and building strong relationships with clients.

The team of managers, link builders, brand managers, web techies, and experienced online marketers provides extensive professional search advertising and SEO services to clients across the UK and overseas to increase online visibility and qualified leads to your business. The SEO Works offers fully bespoke digital marketing services designed to get your business more customers online.

Service Focus
  • Seo
  • Advertising
  • Design
22th
ITForce logo
$25 - $49 / hr
10-49
2015
Ukraine

ITForce

It is a digital marketing agency that was founded in 2015, whose main rule is “Power is in trust”. Google confirmed them as the Premier Google Partner, and to date, they have successfully done over 200 projects. Their team consists of different narrow specialists in Digital Marketing. They have 4+ years of experience in developing, creating, and managing ads campaigns such as PPC, SEM, Google Ads, GBM, Google Shopping, Bing, Amazon, Facebook, Instagram, Youtube, SEO, SMM, Remarketing, and UI\UX Design.

ITForce serves its customers to target their clients and to increase their revenue.

Service Focus
  • Seo
  • Advertising
  • Marketing
23th
Discoverable logo
$100 - $149 / hr
1-9
Undisclosed
United Kingdom

Discoverable

Discoverable is a digital marketing agency run by a group of creative marketing professionals for over 19 years. 

Their background is varied from in-house roles to large agencies, and they have experience in various industries, such as travel, insurance, retail, sports, and technology sectors. With their hard work and ability to adapt, they have earned the trust of many top brands. They are very proud of their achievements and never cease to develop and strive for new heights.

Service Focus
  • Seo
  • Advertising
24th
Promodo logo
$50 - $99 / hr
50-199
2004
United Kingdom, Ukraine, Kazakhstan

Promodo

Build your own digital marketing strategy from scratch with Promodo. A team of experts will research the market, assess risks, and develop an individual online marketing strategy to help you choose the most effective methods and promotion channels in which you can invest.

Promodo is an award-winning digital marketing agency that stimulates business growth by creating and implementing an online marketing strategy. Through search engine marketing and online reputation management tools, they improve brand awareness.

The team consists of 160 in-house services in 6 offices around the world. Promodo employs its cutting-edge proprietary software and know-how to increase ROI of marketing campaigns, boost conversion rates, grow SEO, and email marketing efficiency transparent and measurable. Thanks to Promodo, you will attract a very relevant audience.

Service Focus
  • Marketing
  • Seo
  • Advertising
25th
Website Depot Inc. logo
$100 - $149 / hr
50-199
2010
United States

Website Depot Inc.

Websites Depot is a website design and web development agency that operates in the market since 2006 and now becomes is an award-winning Google Partner. 

The team of copy-writers, designers, developers, and marketing experts offers a full range of online services the latest trends and already helped hundreds of customers get online. Today, the company works with a plethora of clients in a wide range of industries, design websites from scratch for businesses, personal use, celebrities, and non-profit organizations.

Service Focus
  • Seo
  • Advertising
  • Marketing
26th
Tillison Consulting logo
$50 - $99 / hr
10-49
2007
United Kingdom

Tillison Consulting

Tillison Consulting is a Digital Marketing Agency based in Cowplain, Hampshire. Our team of experts drive leads and sales for your business by delivering the best results in SEO, PPC, Digital Marketing Consulting, Social Media and Website Design. Tillison Consulting prides itself on delivering great results for small local businesses in the Portsmouth Area and Hampshire as well as Nationwide businesses. We want to be a part of your success story. Arrange a free consultation and let us help grow your business.

Service Focus
  • Seo
  • Advertising
  • Design
27th
Devolve logo
< $25 / hr
10-49
2010
Canada

Devolve

Devolve is a new age company that can early adopt to new technologies and develop go-digital strategy for clients and business working in large scale enterprises. It is basically through technology driven tools the consumers behaviours are fast changing. Therefore they are rapidly developing the Digital Transformation, Mobility, Digital Marketing, IoT Apps and Testing Services for your business. They partner with over 100+ clients and have so far built around 250+ mobile apps relating to different categories that serves to the diversified needs and demands of IT Business.

Their app developers strive to get the objective for your business app idea and then build an end to end mobile and web app solutions for your enterprise. They ensure that your effectual brand gets the maximum ROI among enterprise employees with the convenience to effectively utilizing our IT Products and Services.

Service Focus
  • Software Development
28th
Cardinal Digital Marketing logo
$100 - $149 / hr
10-49
2009
United States

Cardinal Digital Marketing

Cardinal Digital Marketing is an award-winning digital marketing agency that is focused on Igniting Growth in Multi-Location businesses. With 7+ years of experience, the team of marketing experts is delivering customized SEO services and search engine marketing solutions that increase leads, conversions, and authority and have already helped some of the country’s top companies supercharge their businesses. Cardinal has been honored to make the INC 5000 list for the last three years.

Service Focus
  • Marketing
  • Seo
  • Advertising
29th
Video Jeeves logo
$50 - $99 / hr
500+
2008
United States

Video Jeeves

Video Jeeves USA is a company that is providing satisfactory and affordable animation services for businesses that are struggling to make their way up on the market. The company is offering different services in the categories of Motion graphics, Stop motion, 2d animation, and 3d animation. Their experience animators are capable of meeting the deadlines and guidelines of the client and storyboarding is the strength of the company and that is why they are the most well-recognized Storyboard Animatics agency in the country. The company has only one motive which is to help businesses that are struggling in marketing, branding, or customer retention to enhance their business growth.
Service Focus
  • Advertising
  • Services
30th
Emeriosoft UAE logo
$50 - $99 / hr
500+
2003
United Arab Emirates

Emeriosoft UAE

Emeriosoft is one of the largest design firms in the UAE. Our team of experts around the world works day and night just to make the perfect web design for you. Our clients have given Emeriosoft UAE their trust for more than 20 years with their brand.
Service Focus
  • Advertising
  • Design
  • Marketing
  • Seo
  • Web Development

Reasons to hire a PPC agency

If you have decided to implement a PPC strategy, take our advice – apply to experts for help, and do not try to do it yourself. A few read articles on the topic cannot be compared with years of experience. If this argument sounds hollow, review our lists of key reasons to hire a PPC company.

Effective PPC requires a professional approach

While Google strives to make all its products and services as easy to use as possible, the Google AdWords platform is rather sophisticated. Professional PPC consultants even take Google exams to gain knowledge, get Google accredited, and prove their proficiency. No one can learn PPC overnight. It is essential to be

well-versed in keyword match types, bidding, special tools, and many other important aspects.

Advanced technology and tools are a must

Extensive research on a target audience and its behavior must be conducted to design a successful PPC campaign. Moreover, in the course of such a campaign, various metrics should be tracked and analyzed. All of these can be done well only through the use of corresponding tools. Some of them are open-sourced, but the most helpful and effective are commercial. Top PPC companies have at their disposal all the needed tools and know how to use them properly.

Right keywords are of great importance

Searching for the right keywords is one of the major aspects of a PPC campaign. If you are a novice at PPC, it's not an easy task at all. Not only should be taken into account keywords that potential customers may use while searching for particular services but also their variations in singular and plural forms, with misspellings, abbreviations, and many others. Moreover, it is also essential to define and exclude at once irrelevant keywords. You can waste a ton of time trying to do it on your own while a PPC agency can do this in the blink of an eye. Save your time and money by engaging real professionals!

Top PPC companies stay updated on industry trends and technology

The paid advertising industry is continually developing. For this reason, it is pretty challenging to keep up with the latest practices. Top PPC companies are always on the subject and keep an ear to the ground. They are aware of all changes and trends and know how to apply them in your campaigns in order to get higher ROI.

Comprehensive analytics

It is not enough to design and execute PPC campaigns, it is also important to gather important information in their course and process it properly to get valuable insights. When you deal with the best PPC companies, they conduct a comprehensive analysis and provide you with comprehensive reports that can be used to move your business forward.

100% Focus

An effective PPC campaign requires complete concentration in order to monitor a situation and quickly respond to all changes and events. We bet that neither you nor your staff has the needed skills and time to do this. If you hire a PPC agency, you receive a dedicated team focused on your pay-per-click campaigns. Its responsibility is to ensure the efficiency of the PPC campaign, and it is committed to this mission.

High ROI

A PPC campaign needs considerable investments. An unprofessional approach can result in high expenses that will not be justified. A competent provider of PPC services, in turn, can ensure a high return on your investments using the most diverse weapons from its arsenal of PPC management.

Find answers to all your
questions

A PPC or Pay-Per-Click company is a type of digital marketing agency that specializes in the management and optimization of PPC advertising campaigns for businesses. Such a company helps its clients drive targeted traffic to their websites by strategically placing ads on search engines and other online platforms.

PPC companies carry out meticulous keyword research to define the most relevant and effective keywords for advertising campaigns of their clients. They pay attention to search volume, competition, and user intent to understand which keywords are more likely to deliver desired results and boost targeted traffic.

PPC companies use various optimization techniques to ensure the high performance of ad campaigns. A/B testing of diverse ad variations, refinement of targeting parameters, bid adjustment, landing page optimization, and identification of areas for improvement through data analysis are just a few of them.

PPC companies use various analytics platforms and tracking tools to collect data on the metrics needed to assess the performance of advertising campaigns. As a rule, they pay particular attention to click-through rates (CTR), cost per acquisition (CPA), conversion rates, return on ad spend (ROAS), and others. These metrics provide important data needed to measure the effectiveness of campaigns and make the right decisions on their optimization.

PPC companies invest in ongoing professional development and keep themselves updated on the latest industry trends and changes through various means. They visit industry conferences, participate in webinars and training programs, read industry blogs and publications, and get engaged in online communities to stay informed about the latest PPC trends.

When selecting a PPC company, businesses should take into account its experience and expertise, track record of delivering excellent results, range of provided services, price policy, communication style, responsiveness, and reputation.