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Top Media Buying Companies

Today, not even all large corporations have an in-house media buyer. In order to perform media planning and media placement in the most efficient way, look at our list of the top media buying agencies, and hire the best one for your company's needs. The public knows almost nothing about media buyers. But we at Superbcompanies want to help you figure it out. In general, the concept of 'media buyer' is no longer the person who presses the button ‘to book’ in the most comprehensive advertising block at prime time.

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See Pricing Analytics
2773 Companies
Last updated:Nov 21, 2024
in 2024
Top Media Buying Companies

List of Top Media Buying Companies

The SEO Works logo

THE DIGITAL GROWTH EXPERTS

5.0

About company

We are the Digital Growth Experts. At The SEO Works, we're a team of passionate digital marketing experts with over a decade of experience. We've helped countless leading brands achieve one goal: ge... Read more about The SEO Works

Undisclosed

$100 - $149/hr

50 - 199

2009

Sheffield, United Kingdom


Service focuses

ReviewReview dated May 22, 2024

The SEO Works has been an invaluable partner in our growth journey. Their expertise in SEO, PPC, and content creation has developed our online presence and helped us attract a wider audience of outdoor enthusiasts. Our website now ranks higher in search results for key outdoor gear and apparel terms, and the PPC campaigns are generating more sales too!

Reviewer

Stephanie O

Marketing

5.0

Milestone Inc logo

Milestone Inc

Unclaimed

Digital Marketing and Technical SEO

About company

Milestone increases acquisition by enhancing digital experience and increasing content visibility. We work with major brands and mid-size businesses across industries to drive traffic, engagement, and... Read more about Milestone Inc

Less then $5,0000

$150 - $199/hr

200 - 499

1998

United States


Service focuses

Performance Media logo

Your digital media quantum leap!

About company

Performance Media has more than 18 years of experience in digital marketing and technologies to optimize its effectiveness.  We provide comprehensive customer service throughout the online environment... Read more about Performance Media

Undisclosed

Undisclosed

200 - 499

2004

Poland


Service focuses

About company

Media Two is a media buying agency. By doing digital right, we give clients the confidence to know that their media buys aren’t merely “spends,” but rather measurable investments. We help our clients... Read more about Media Two Interactive

$25,000 to $49,999

Undisclosed

10 - 49

1998

United States


Service focuses

Newell Ledbetter Advertising logo

Colorado's Best Advertising Agency

About company

We specialize in using powerful advertising mediums of broadcast television, cable, radio, and internet while getting the return on investment you expect! We get your message out to the masses using p... Read more about Newell Ledbetter Advertising

$5,000 to $9,999

$50 - $99/hr

10 - 49

1996

United States


Service focuses

Catania Media Consultants LLC logo

Catania Media Consultants LLC

About company

Catania Media Consultants offer our clients excellent media planning and placement services -TV, Radio, Out of Home, Print, and a variety of Digital Marketing services. Catania Media Consultants deliv... Read more about Catania Media Consultants LLC

Undisclosed

Undisclosed

1 - 9

1990

United States


Service focuses

Location3 logo

Location3

Unclaimed

The preferred digital partner of franchise brands.

About company

Location3 is the preferred digital partner franchise brands. Founded in 1999 and located in the heart of Denver, Location3 provides digital marketing strategy and execution on behalf of global brands,... Read more about Location3

Undisclosed

Undisclosed

50 - 199

1999

United States


Service focuses

Marketing Doctor logo

Traditional and Digital Media Buying Agency

About company

Marketing Doctor is a full-service paid media agency dedicated to exceeding expectations. We are the people who led school projects. Now, an industry-leading team of media buyers, planners, strategist... Read more about Marketing Doctor

$50,000 to $199,999

Undisclosed

10 - 49

2003

United States


Service focuses

Webmyne Systems Pvt Ltd logo

Endless possibilities through turnkey solutions

About company

Webmyne Systems Private Limited is a CMMi Level 3 company and also complying with standards of ISO 27001:2013 Information Security Management System. We have a global presence in 3 Nations i.e. United... Read more about Webmyne Systems Pvt Ltd

Less then $5,0000

$50 - $99/hr

50 - 199

2003

India


Service focuses

EXL Media logo

EXL Media

Unclaimed

Superior Insights. Excellent Results.

About company

Our Brand Promise: We promise you an experience that is strategic, transparent, integrated and results driven. Our goal is to offer the latest research and media technology and invest media dollars ef... Read more about EXL Media

$50,000 to $199,999

$100 - $149/hr

1 - 9

1994

United States


Service focuses

Mancuso Media logo

Mancuso Media

Unclaimed

Your Multi-Platform Marketing Experts

About company

At Mancuso Media, our mission is to develop a customized marketing plan that seamlessly blends multiple channels to ensure you're reaching your customers throughout all aspects of their customer journ... Read more about Mancuso Media

$25,000 to $49,999

$150 - $199/hr

10 - 49

2006

United States


Service focuses

Search Influence logo

We Optimize Potential.

About company

Search Influence is an ROI-focused, digital marketing agency that helps organizations connect with and convert their audience with analytics-backed strategies that include search engine optimization a... Read more about Search Influence

$5,000 to $9,999

$150 - $199/hr

10 - 49

2006

United States


Service focuses

Silverlight Digital logo

A boutique agency with big agency experience

About company

Silverlight Digital is a boutique media agency with big agency experience offering media solutions for health and human experiences. Our team consists of innovative industry vets with diverse backgrou... Read more about Silverlight Digital

$25,000 to $49,999

$150 - $199/hr

10 - 49

2008

United States


Service focuses

Social Fresh logo

Social Fresh

Unclaimed

Performance Marketing Agency

About company

We’ve built performance marketing strategies for hundreds of big brands and innovative startups — so, we know exactly what brands are up against today. We’ve learned how to optimize traditional paid c... Read more about Social Fresh

$5,000 to $9,999

$100 - $149/hr

10 - 49

2008

United States


Service focuses

Mito Performance logo

Integrated performance-driven solutions

About company

We improve our clients digital performance and increase your online sales using a wide variety of data-driven and smart solutions, to get the most out of every click.

$10,000 to $24,999

$50 - $99/hr

10 - 49

2009

Hungary


Service focuses

Seawind Solution Pvt. Ltd. logo

Website Design and Development Company in India

About company

Seawind Solution Pvt. Ltd. is a No.1 website design and development company in India that offers web design, software development, mobile apps, and SEO services. Our Service is all about attention to... Read more about Seawind Solution Pvt. Ltd.

$5,000 to $9,999

$25 - $49/hr

10 - 49

2009

India


Service focuses

Clickky logo

Clickky

Unclaimed

User acquisition and mobile monetization platform

About company

Clickky is a full-stack platform for advertisers and publishers, which offers both programmatic, video and performance advertising solutions. The company is currently focusing on the development of it... Read more about Clickky

Less then $5,0000

Undisclosed

50 - 199

2010

United States


Service focuses

Noble People logo

Noble People

Unclaimed

creative media agency.

About company

Media planning is half of that equation. The real aim of media planning is to find ways to spend the least amount of money possible to achieve your business goal. The key to achieving this is understa... Read more about Noble People

Undisclosed

Undisclosed

50 - 199

2011

United States


Service focuses

Micro Details logo

Micro Details

Unclaimed

BIG THINGS BY LITTLE THINGS

About company

Micro Details is a detail-oriented marketing agency based in Saudi Arabia.We started our journey when we experienced the reach and impact of digital marketing on brands. The marketeers focus on ‘detai... Read more about Micro Details

Less then $5,0000

Undisclosed

50 - 199

2014

Saudi Arabia


Service focuses

Zetenta logo

Zetenta

Unclaimed

Full Service Digital Agency

About company

We are a full-service digital marketing agency with offices in Buenos Aires and clients all over the world. We have more than 16 years of experience working on web, ecommerce, content marketing, and o... Read more about Zetenta

$5,000 to $9,999

$25 - $49/hr

10 - 49

2004

Argentina


Service focuses

Level Agency logo

Level Agency

Unclaimed

21ST CENTURY DIGITAL & DIRECT MARKETING

About company

Founded in 2010, Level Agency is a full-service performance marketing agency custom-built for growth-minded B2C, B2B, and Ecommerce brands. We invest in people, technology, partnerships, and strategie... Read more about Level Agency

Undisclosed

Undisclosed

50 - 199

2010

United States


Service focuses

db&m Media logo

db&m Media

Unclaimed

A Full-Service Marketing Solutions Firm

About company

Nobody knows your business better than you do. That's why we're committed to working with you,ot just for you. With our wide variety of advertising solutions, db&m is any company's one-stop-shop for a... Read more about db&m Media

$5,000 to $9,999

Undisclosed

1 - 9

2001

United States


Service focuses

Social House, Inc. logo

Strategy • Elevated Content • Media Buying

About company

WE MAKE MEDIA HUMAN.   At Social House, we distinguish ourselves through three core competencies: Going beyond traditional social media and media buying, our approach taps into cultural dialogue, crea... Read more about Social House, Inc.

$10,000 to $24,999

$100 - $149/hr

10 - 49

2011

United States


Service focuses

ESB Advertising logo

Advertising Agency - Digital - Traditional

About company

ESB Advertising: Driving Results in Media and Marketing At ESB Advertising, we are your dedicated partners in media and marketing. With a relentless focus on delivering results, we provide a comprehen... Read more about ESB Advertising

Undisclosed

Undisclosed

10 - 49

2012

United States


Service focuses

Ad Advance logo

Ad Advance

Unclaimed

People focused, data driven Retail Media experts.

About company

Ad Advance is a retail media advertising agency that helps brands and sellers maximize efficiency and scale their business with Amazon Ads and Walmart Connect. At Ad Advance, we combine dedicated camp... Read more about Ad Advance

Less then $5,0000

Undisclosed

10 - 49

2014

United States


Service focuses

Ethic Advertising Agency logo

Don't spend advertising dollars...invest them.

About company

Ethic Advertising Agency specialized in hyper targeted digital advertising and creative production (video, audio, animation, and graphic design).  We also provide a suite of full service advertising a... Read more about Ethic Advertising Agency

$5,000 to $9,999

$100 - $149/hr

10 - 49

2014

United States


Service focuses

VISER X logo

VISER X

Unclaimed

Empowering Digital Presence

About company

At VISER X, we are dedicated to adding value to our clients' projects by providing them with the highest quality digital marketing and software development services. Our team of experts goes above and... Read more about VISER X

Less then $5,0000

< $25/hr

50 - 199

2011

Bangladesh


Service focuses

Left Right Mind logo

Digital value consulting, strategy, and execution.

About company

Left Right Mind is a set of people united by the passion to create unquestionable value. We are strategists, designers, technologists, marketers, and innovators but most importantly, we are guardians... Read more about Left Right Mind

$10,000 to $24,999

$50 - $99/hr

50 - 199

2014

India


Service focuses

INDIRAP logo

INDIRAP

Unclaimed

Video Production + Content Marketing

About company

INDIRAP’s reputation is unmatched when it comes to delivering cutting-edge branded video content along with eyeball-hungry content marketing, distribution and monetization strategies to your doorstep.... Read more about INDIRAP

$10,000 to $24,999

$100 - $149/hr

10 - 49

2010

United States


Service focuses

Symphonic Digital logo

Audience and Data-Driven Performance Marketing

About company

Symphonic Digital was founded to provide start-ups, small and medium-sized companies with big agency experience and a small agency feel. We offer a full range of digital marketing services including P... Read more about Symphonic Digital

$5,000 to $9,999

$50 - $99/hr

10 - 49

2013

United States


Service focuses

Jeel Media logo

Jeel Media

Unclaimed

We provide 360 digital marketing solutions

About company

Jeel Media is a regional advertising and digital media agency operating in the MENA region, servicing clients around the globe since 2017. Our range of digital marketing services will be tailored to f... Read more about Jeel Media

Less then $5,0000

Undisclosed

50 - 199

2017

Jordan


Service focuses

7 Wonders Cinema logo

Emmy® Winning Video Production + Digital Ad Buying

About company

7 Wonders Cinema creates results-driven, Emmy® Winning content that fuels your business growth. We handle every aspect of content creation, from conception to editing, with precision and expertise. We... Read more about 7 Wonders Cinema

$5,000 to $9,999

$150 - $199/hr

10 - 49

2015

United States


Service focuses

ARSENL logo

ARSENL

Unclaimed

ARSENL - Digital Media & Advertising

About company

A proven leader, ARSENL is a digital marketing agency based in South Florida. We help build and scale mid-sized brands through online campaigns and premium user experiences. We craft omnichannel digit... Read more about ARSENL

$5,000 to $9,999

$150 - $199/hr

10 - 49

2015

United States


Service focuses

ChuckJoe logo

ChuckJoe

Unclaimed

Digital Marketing for Food & Beverage Brands

About company

“Our mission is to bring our digital marketing expertise to brands and organizations we believe in. We see the conscious food movement as a huge area of positive impact on people and the planet and th... Read more about ChuckJoe

$5,000 to $9,999

$100 - $149/hr

10 - 49

2016

United States


Service focuses

Influencer Hero logo

10X+ ROAS With Influencer Marketing

About company

ALL-IN-ONE Influencer Marketing Agency & Technology Company. We have build the leading Influencer marketing platform helping brands to achieve 10X+ ROAS. Leveraging Big Data, Ai & Automation to increa... Read more about Influencer Hero

Undisclosed

Undisclosed

10 - 49

2017

United States


Service focuses

Markacy logo

Markacy

Unclaimed

Make Your Mark.

About company

Markacy is a growth agency focused on helping leading brands and startups bring their vision to life and accelerate revenue growth. We deliver deep expertise aligned to your most pressing business iss... Read more about Markacy

$5,000 to $9,999

$150 - $199/hr

10 - 49

2017

United States


Service focuses

Seedlogic logo

Seedlogic

Unclaimed

Full-Service eCommerce Marketing

About company

Real Digital Growth Seedlogic is a full-service digital marketing agency with a core focus on precision media buying and product marketing strategy. Using an arsenal of digital tools and channels, we... Read more about Seedlogic

Less then $5,0000

Undisclosed

10 - 49

2017

United States


Service focuses

Aletheia Marketing & Media LLC logo

Innovation, driven by data, inspired by truth

About company

We seek the truth at Aletheia Marketing & Media – the truth of the market, the customer, and the media we use to build your business. Unleashing these truths is the foundation of our strategic approac... Read more about Aletheia Marketing & Media LLC

$5,000 to $9,999

Undisclosed

10 - 49

2018

United States


Service focuses

About company

ROI Hunt is your outsourced CMO to maximize sales in a quickly growing market. Every company is unique, so join us for a custom business plan. SCHEDULE YOUR FREE AUDIT TO LEARN MORE!

Less then $5,0000

$25 - $49/hr

10 - 49

2018

India


Service focuses

GoDRTV logo

GoDRTV

Unclaimed

Infomercial Video Production Experts

About company

We begin by creating unique, memorable, and innovative campaigns. Then, we conduct market research, run small-scale tests, analyze the results, and focus on the strategies that work. This is why renow... Read more about GoDRTV

$5,000 to $9,999

$200 - $300/hr

1 - 9

2007

United States


Service focuses

World Source Tech, LLC logo

Web Development. Digital Marketing. Results.

About company

At WST, we specialize in creating dynamic and effective digital experiences tailored for both mid-market B2B and B2C clients, as well as small to mid-sized businesses. Our expertise spans a range of s... Read more about World Source Tech, LLC

$10,000 to $24,999

$150 - $199/hr

1 - 9

2009

United States


Service focuses

Brainlabs logo

Brainlabs

Unclaimed

A High-Performance Media Agency

About company

Brainlabs is the high-performance media agency. We plan and buy media that delivers measurable and profitable business impact. What’s our winning formula? Exceptional Brainlabbers working together in... Read more about Brainlabs

$5,000 to $9,999

$150 - $199/hr

1000 - 4999

2012

United Kingdom


Service focuses

RedCube Digital Media Pvt. Ltd. logo

Exclusive boutique digital agency

About company

Founded by Mr. Ajay Prakash in 2010, Redcube Digital Media empowers brands by building their digital assets and helping them communicate with curated communities. Red Cubeot only knows the thought pro... Read more about RedCube Digital Media Pvt. Ltd.

Less then $5,0000

$25 - $49/hr

10 - 49

2010

India


Service focuses

Acceler8 Labs logo

Acceler8 Labs

Unclaimed

The most trusted digital marketing agency

About company

Trusted by leading entrepreneurs and executives, we are an agency focused on business growth through trusted hands-on collaboration and efficient execution.  From growing your revenue through customer... Read more about Acceler8 Labs

$25,000 to $49,999

$150 - $199/hr

10 - 49

2017

Canada


Service focuses

Appska logo

Appska

Unclaimed

Boost your traffic to the next level! 🚀

About company

Appska is an international full-service performance marketing agency specializing in Affiliate Marketing, In-App Advertising, Media Buying, and Influencer Marketing. For 6 years of work, we have helpe... Read more about Appska

$10,000 to $24,999

$100 - $149/hr

50 - 199

2021

Serbia


Service focuses

Intentional logo

Intentional

Unclaimed

Intentional =Efficient Media x Effective Creative

About company

Are you looking to optimise spend in a globaliche in the Health/Medical, Fashion/Lifestyle or Sports/Outdoor verticals? Intentional is a globaliche expert agency - helping run effective creative and e... Read more about Intentional

$5,000 to $9,999

$150 - $199/hr

10 - 49

2011

Australia


Service focuses

Primal logo

Primal

Unclaimed

Impact By Instinct®

About company

Primal is a leading digital marketing agency based in Bangkok and Kuala Lumpur, offering brands incomparable strategical services. We produce campaigns constructed to improve your online performance t... Read more about Primal

Less then $5,0000

$100 - $149/hr

50 - 199

2015

Thailand


Service focuses

Red Web Tigers logo

Rubyonrails Expert Squad

About company

(Red Web Tigers)™ is an expert team of software programmers developing web applications using modern tech stack since 2005. We are experts in Rubyonrails, Phoenix/Elixir, EmberJS, Javascript, CSS, HTM... Read more about Red Web Tigers

$5,000 to $9,999

$25 - $49/hr

10 - 49

2005

India


Service focuses

JKR Advertising and Marketing logo

Full-Service Advertising Agency

About company

JKR Advertising is a group of skilled automotive advertisers and marketers with the common goal of creating more traffic and awareness for our clients.  Media buys are made with special attention to p... Read more about JKR Advertising and Marketing

Undisclosed

Undisclosed

10 - 49

2007

United States


Service focuses

Commonwealth Creative Marketing logo

Marketing and Advertising Agency Virginia.

About company

We can fulfill all of your marketingeeds in one place: Internet Marketing including website building and SEO, Social Media execution and education, Radio advertising, In-person Networking and training... Read more about Commonwealth Creative Marketing

$5,000 to $9,999

$100 - $149/hr

1 - 9

2010

United States


Service focuses

Now media buyers should be familiar with various indicators, purchase models, metrics, evaluation of the purchased traffic effectiveness, related software, and other advertising tools. They should be able to work with various advertising platforms, teaser networks, and analytical services.

What is a media planning agency?

Many people are still unaware of media planning agencies or uncertain about their services and, as a result, miss out on benefits for their businesses. In a nutshell, media planning and buying agencies deal with advertisement placement, strategies, negotiations, and budgeting. They usually conduct market research, identify the target audience, its needs and behavior, find the best advertising spaces, and negotiate for the best price, place, and time.

The main media buying services

  • negotiating with advertising networks and platforms for obtaining the most beneficial conditions;
  • optimization of advertising costs, document management, and reporting;
  • creation, maintenance, monitoring, and optimization of various advertising channels, networks, and accounts.

Benefits of working with a media buying agency

Cost saving

Many companies still consider collaboration with media buying agencies as unnecessary wastes. But hiring a competent media buying agency, you will spend less money than trying to handle advertisement issues on your own. As a rule, due to numerous regular orders, media buying agencies receive significant discounts and favorable terms from media vendors. That is why working with them, you will be able to get more advertisement spots for the same budget.

Professional approach

Media buying agencies have excellent experts who are aware of the latest tendencies and have the required knowledge and a wide network of useful contacts. They are able to assess your needs, offer you the best conditions, and give useful recommendations

Market Expertise

Media buying agencies can help you use traditional and digital marketplaces to the full to achieve your company's goals. They have rich experience working in various markets and know what is more effective for your business and in which way you can draw your target audience's attention and generate the maximum number of leads.

Calls handling

When you hire a media buying company, you can avoid dealing with numerous calls as they undertake communication with media sales reps. So you will not be stuck on the phone talking over multiple proposals and favorable terms.

Evaluation

Once everything is settled, and ads are launched, it is essential to monitor results to ensure effectiveness and a positive ROI. While you may not have enough time and skills to deal with it, a competent media buying agency has all the needed resources and skills to track advertisement campaign performance and ensure that advertising costs don't go to waste.

Effective negotiation

Media buying agencies are indeed good at negotiating. As a rule, they can arrange various ‘extras’ to your standard package and get the best advertising places on better terms and at a fraction of the cost.

How much does it cost to hire Media Planning & Buying Agencies?

We conducted a study of 2771 companies, but only 1632 of them provided their pricing data

2771

Total number of companies

1139

Companies undisclosed data

1632

Companies provided data

Pricing of Media Planning & Buying Agencies by Location

Pricing in 2024
Data current as of: Nov 16, 2024
Country
The number of companies and their branches
%, The number of companies and their branches
Avg. hourly rate, $/hr
The most popular hourly rate among companies

United States

558

37.03

$100 - $149/hr

$100 - $149/hr

India

220

14.60

$25 - $49/hr

$25 - $49/hr

United Kingdom

114

7.56

$100 - $149/hr

$150 - $199/hr

Canada

82

5.44

$100 - $149/hr

$100 - $149/hr

United Arab Emirates

47

3.12

$50 - $99/hr

$50 - $99/hr

Pakistan

36

2.39

$50 - $99/hr

$25 - $49/hr

Australia

31

2.06

$100 - $149/hr

$150 - $199/hr

Egypt

24

1.59

$50 - $99/hr

$25 - $49/hr

Germany

20

1.33

$100 - $149/hr

$100 - $149/hr

Bangladesh

18

1.19

$50 - $99/hr

< $25/hr

Poland

18

1.19

$50 - $99/hr

$50 - $99/hr

Singapore

14

0.93

$50 - $99/hr

$50 - $99/hr

Thailand

13

0.86

$50 - $99/hr

$50 - $99/hr

Ukraine

13

0.86

$25 - $49/hr

$25 - $49/hr

Brazil

12

0.80

$50 - $99/hr

$100 - $149/hr

Italy

12

0.80

$100 - $149/hr

$100 - $149/hr

Hungary

11

0.73

$50 - $99/hr

$25 - $49/hr

Nigeria

10

0.66

$50 - $99/hr

$25 - $49/hr

Greece

9

0.60

$50 - $99/hr

$50 - $99/hr

Kenya

9

0.60

$25 - $49/hr

< $25/hr

Malaysia

9

0.60

$50 - $99/hr

< $25/hr

South Africa

9

0.60

$50 - $99/hr

$50 - $99/hr

Bulgaria

8

0.53

$50 - $99/hr

$25 - $49/hr

Ireland

8

0.53

$50 - $99/hr

$50 - $99/hr

Oman

8

0.53

$50 - $99/hr

$50 - $99/hr

Romania

8

0.53

$50 - $99/hr

$50 - $99/hr

Austria

7

0.46

$100 - $149/hr

$100 - $149/hr

Japan

7

0.46

$100 - $149/hr

$100 - $149/hr

Mexico

7

0.46

$50 - $99/hr

$25 - $49/hr

Croatia

6

0.40

$100 - $149/hr

$50 - $99/hr

France

6

0.40

$100 - $149/hr

$100 - $149/hr

Netherlands

6

0.40

$100 - $149/hr

$100 - $149/hr

Saudi Arabia

6

0.40

$50 - $99/hr

$100 - $149/hr

Serbia

6

0.40

$50 - $99/hr

$25 - $49/hr

Vietnam

6

0.40

$100 - $149/hr

$25 - $49/hr

Argentina

5

0.33

$50 - $99/hr

$25 - $49/hr

Indonesia

5

0.33

$50 - $99/hr

$25 - $49/hr

Latvia

5

0.33

$50 - $99/hr

$50 - $99/hr

Morocco

5

0.33

$50 - $99/hr

$50 - $99/hr

New Zealand

5

0.33

$150 - $199/hr

$150 - $199/hr

Spain

5

0.33

$25 - $49/hr

$25 - $49/hr

Sweden

5

0.33

$100 - $149/hr

$100 - $149/hr

China

4

0.27

$100 - $149/hr

$100 - $149/hr

Czech Republic

4

0.27

$50 - $99/hr

$50 - $99/hr

Israel

4

0.27

$150 - $199/hr

$150 - $199/hr

South Korea

4

0.27

$100 - $149/hr

$100 - $149/hr

Lithuania

4

0.27

$50 - $99/hr

$25 - $49/hr

Philippines

4

0.27

$50 - $99/hr

$25 - $49/hr

Sri Lanka

4

0.27

$50 - $99/hr

$50 - $99/hr

Tanzania

4

0.27

$25 - $49/hr

$25 - $49/hr

Armenia

3

0.20

$25 - $49/hr

$25 - $49/hr

Belgium

3

0.20

$50 - $99/hr

$25 - $49/hr

Colombia

3

0.20

$50 - $99/hr

$25 - $49/hr

Iran

3

0.20

$50 - $99/hr

$25 - $49/hr

Jordan

3

0.20

$100 - $149/hr

$25 - $49/hr

Lebanon

3

0.20

$50 - $99/hr

< $25/hr

Macedonia

3

0.20

$50 - $99/hr

$50 - $99/hr

Norway

3

0.20

$100 - $149/hr

$100 - $149/hr

Portugal

3

0.20

$50 - $99/hr

$50 - $99/hr

Switzerland

3

0.20

$100 - $149/hr

$100 - $149/hr

Azerbaijan

2

0.13

$25 - $49/hr

< $25/hr

Costa Rica

2

0.13

$50 - $99/hr

$50 - $99/hr

Denmark

2

0.13

$150 - $199/hr

$100 - $149/hr

Estonia

2

0.13

$50 - $99/hr

$25 - $49/hr

Finland

2

0.13

$100 - $149/hr

$50 - $99/hr

Georgia

2

0.13

$50 - $99/hr

$25 - $49/hr

Nepal

2

0.13

$25 - $49/hr

< $25/hr

Panama

2

0.13

$100 - $149/hr

$50 - $99/hr

Albania

1

0.07

$50 - $99/hr

$50 - $99/hr

Bosnia and Herzegovina

1

0.07

$50 - $99/hr

$50 - $99/hr

Chile

1

0.07

$200 - $300/hr

$200 - $300/hr

Cyprus

1

0.07

$50 - $99/hr

$50 - $99/hr

Ecuador

1

0.07

$25 - $49/hr

$25 - $49/hr

Ethiopia

1

0.07

$50 - $99/hr

$50 - $99/hr

Iceland

1

0.07

$100 - $149/hr

$100 - $149/hr

Montenegro

1

0.07

$25 - $49/hr

$25 - $49/hr

Peru

1

0.07

$50 - $99/hr

$50 - $99/hr

Qatar

1

0.07

$50 - $99/hr

$50 - $99/hr

Slovakia

1

0.07

$50 - $99/hr

$50 - $99/hr

Slovenia

1

0.07

$100 - $149/hr

$100 - $149/hr

Turkey

1

0.07

$50 - $99/hr

$50 - $99/hr

Uganda

1

0.07

< $25/hr

< $25/hr

Venezuela

1

0.07

$25 - $49/hr

$25 - $49/hr

Kosovo

1

0.07

$50 - $99/hr

$50 - $99/hr

1507

100

$100 - $149/hr

$100 - $149/hr

  • 37.03%

    Companies from United States

  • 14.60%

    Companies from India

  • 7.56%

    Companies from United Kingdom

  • 5.44%

    Companies from Canada

  • 35.37%

    Other Companies

$200 - $300/hr

Highest hourly rate

< $25/hr

Lowest hourly rate

$100 - $149/hr

Most popular

Summary of Media Planning & Buying Agencies Rates (as of November 16, 2024)

We analyzed data from 2771 Media Planning & Buying Agencies and revealed that 1632 of them provided their pricing information. The data demonstrates that hourly rates for Media Planning & Buying services vary significantly depending on the company’s location, industry, and size.

Hourly Rate Analysis Based on the Location

Companies from New Zealand and Israel lead with the highest average hourly rate of $150 - $199/hr, which is a common rate among companies in these regions. In contrast, Media Planning & Buying Agencies in India, Ukraine and Kenya offer more competitive rates, with an average hourly rate of $25 - $49/hr per hour.

Industry-Based Hourly Rate Analysis

Pricing for Media Planning & Buying services varies significantly across industries due to differences in work complexity, regulatory requirements, and market competitiveness. eCommerce, Information Technology and Business Services sector trends tend to charge higher rates, with the most common hourly rate of $50 - $99/hr. Meanwhile, in industries like Education, Hotel and Designing, typically lower rates are offered, with the most common hourly rate of $25 - $49/hr.

Hourly Rate Analysis Based on the Size of Firms

Company size has a great impact on service pricing. Firms with 1 - 9, 50 - 199 and 500 - 999 employees are more likely to charge $50 - $99/hr (AVG) per hour. In contrast, companies with 10 - 49 and 200 - 499 employees tend to have higher rates, reaching $100 - $149/hr (AVG) per hour.

The cost of hiring Media Planning & Buying Agencies depends on various factors, including the company’s location, industry, and size, with a general trend toward higher rates in more developed regions. This information is valuable for businesses seeking to understand the market and accordingly allocate their budget for Media Planning & Buying in 2024.

Pricing of Media Planning & Buying Agencies by Industries

Pricing in 2024
Data current as of: Nov 16, 2024
Industry
Number of companies
%, Number of companies
Avg. hourly rate, $/hr
The most popular hourly rate in companies

eCommerce Media Planning & Buying Agencies

29

10.94

$50 - $99/hr

$25 - $49/hr

Retail Media Planning & Buying Agencies

13

4.91

$50 - $99/hr

$25 - $49/hr

Enterprise Media Planning & Buying Agencies

4

1.51

$50 - $99/hr

< $25/hr

Legal Media Planning & Buying Agencies

8

3.02

$50 - $99/hr

$25 - $49/hr

Business Services Media Planning & Buying Agencies

15

5.66

$50 - $99/hr

$25 - $49/hr

Real Estate Media Planning & Buying Agencies

13

4.91

$50 - $99/hr

$25 - $49/hr

Designing Media Planning & Buying Agencies

10

3.77

$25 - $49/hr

$25 - $49/hr

Information Technology Media Planning & Buying Agencies

20

7.55

$50 - $99/hr

$25 - $49/hr

Startups Media Planning & Buying Agencies

10

3.77

$25 - $49/hr

$25 - $49/hr

Banking Media Planning & Buying Agencies

5

1.89

$25 - $49/hr

$25 - $49/hr

Telecommunication Media Planning & Buying Agencies

4

1.51

$50 - $99/hr

< $25/hr

Education Media Planning & Buying Agencies

14

5.28

$25 - $49/hr

$25 - $49/hr

Taxi Media Planning & Buying Agencies

4

1.51

$25 - $49/hr

$25 - $49/hr

Government Media Planning & Buying Agencies

4

1.51

$50 - $99/hr

$25 - $49/hr

Restaurants Media Planning & Buying Agencies

8

3.02

$50 - $99/hr

$25 - $49/hr

Dental Media Planning & Buying Agencies

9

3.40

$25 - $49/hr

$25 - $49/hr

Hotel Media Planning & Buying Agencies

12

4.53

$25 - $49/hr

$25 - $49/hr

Gambling Media Planning & Buying Agencies

1

0.38

$25 - $49/hr

$25 - $49/hr

Industrial Media Planning & Buying Agencies

8

3.02

$50 - $99/hr

$25 - $49/hr

Non-profit Media Planning & Buying Agencies

7

2.64

$50 - $99/hr

$50 - $99/hr

Insurance Media Planning & Buying Agencies

7

2.64

$50 - $99/hr

$25 - $49/hr

Automotive Media Planning & Buying Agencies

13

4.91

$50 - $99/hr

$25 - $49/hr

Public Sector Media Planning & Buying Agencies

4

1.51

$50 - $99/hr

$50 - $99/hr

Gaming Media Planning & Buying Agencies

5

1.89

$50 - $99/hr

$25 - $49/hr

Social Media Planning & Buying Agencies

8

3.02

$25 - $49/hr

$25 - $49/hr

Consumer Products Media Planning & Buying Agencies

8

3.02

$50 - $99/hr

$25 - $49/hr

Manufacturing Media Planning & Buying Agencies

10

3.77

$50 - $99/hr

$25 - $49/hr

Law Media Planning & Buying Agencies

1

0.38

$100 - $149/hr

$100 - $149/hr

Utilities Media Planning & Buying Agencies

2

0.75

$25 - $49/hr

$25 - $49/hr

Agriculture Media Planning & Buying Agencies

2

0.75

$25 - $49/hr

$25 - $49/hr

Attorneys Media Planning & Buying Agencies

3

1.13

$50 - $99/hr

$25 - $49/hr

Politics Media Planning & Buying Agencies

1

0.38

$50 - $99/hr

$50 - $99/hr

Productivity Media Planning & Buying Agencies

2

0.75

$50 - $99/hr

$50 - $99/hr

Media Planning & Buying Agencies

1

0.38

< $25/hr

N/A

100

< $25/hr

$25 - $49/hr

$200 - $300/hr

Highest hourly rate

< $25/hr

Lowest hourly rate

$25 - $49/hr

Most popular

Pricing of Media Planning & Buying Agencies by size of companies

Pricing in 2024
Data current as of: Nov 16, 2024
Employees
Number of companies
%, Number of companies
Avg. hourly rate, $/hr
The most popular hourly rate in companies

1 - 9

578

35.42

$50 - $99/hr

$100 - $149/hr

10 - 49

817

50.06

$100 - $149/hr

$100 - $149/hr

50 - 199

208

12.75

$50 - $99/hr

$100 - $149/hr

200 - 499

22

1.35

$100 - $149/hr

$100 - $149/hr

500 - 999

3

0.18

$50 - $99/hr

$25 - $49/hr

1000 - 4999

2

0.12

$150 - $199/hr

$150 - $199/hr

10000+

2

0.12

$150 - $199/hr

$50 - $99/hr

1632

100

$50 - $99/hr

$100 - $149/hr

  • 50.06%

    10 to 49 employees

  • 35.42%

    1 to 9 employees

  • 12.75%

    50 to 199 employees

  • 1.35%

    200 to 499 employees

  • 0.42%

    Others

$200 - $300/hr

Highest hourly rate

< $25/hr

Lowest hourly rate

$100 - $149/hr

Most popular

Frequently Asked Questions

What is a media buying agency?

A media buying agency can be defined as a company that specializes in purchasing appropriate advertising space and time on behalf of its clients. Such an agency negotiates and plans media campaigns to reach the right target audience.

What set of services do media buying agencies usually provide?

Media buying agencies provide a rich suite of services, including media planning, negotiation on ad placement, media strategy design, audience targeting, campaign performance tracking, and optimization of media buying efforts.

Why do businesses hire media buying agencies?

Businesses hire media buying agencies because they have extensive expertise, profound knowledge, and wide networks to navigate the complex media landscape. Such agencies also help businesses make strategic decisions, negotiate better on ad rates, and ensure that their campaigns reach the right audience at the right time.

How do media buying agencies select the right advertising channels for their clients?

Media buying agencies select advertising channels with regard to the target audience, campaign goals, and budget of their clients. They analyze different media options such as TV, radio, newspapers, digital, and social media to determine which channels enable reaching the target demographic in the best possible way.

What metrics do media buying agencies use to measure the efficiency of their campaigns?

Media buying agencies use various metrics to measure campaign success, including impressions, click-through rates (CTR), conversion rates, return on ad spend (ROAS), cost per acquisition (CPA), and brand lift. By tracking these metrics media buying agencies not only evaluate the effectiveness of their media buying efforts but also gain insights to make the right decisions on future campaigns.

How do media buying agencies stay updated with the latest media trends?

Media buying agencies stay updated with the latest media trends through continuous market research, industry publications, participation in conferences and seminars, and staying in touch with media vendors. They closely monitor changes in consumer behavior, emerging platforms, and technological advancements to adapt their strategies accordingly.

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