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The Best Media Planning Companies

Planning of advertising campaigns, detailed scheduling of advertising publications, as well as a selection of the most effective advertising spaces, seem to be a simple task only at first glance.

Strategic media planning is, first of all, a marketing tool aimed to optimize advertising messages within a specific target group of consumers. The effectiveness of media planning depends on two indicators — the quality of advertising (concept and strategy) and delivery of messages to the right recipient (a potential target consumer). To provide an effective advertising campaign, a media planning company establishes a stable contact between the potential consumers and an advertisement at the right time and in the right place. Properly designed visual contact with various advertising media enhances the effect of the advertising message and helps consumers make a subconscious (internal) decision to choose your products and services.

Which company can provide your business with professional media planning services? Do not worry - we'll guide you to the right agency. Use our list of the top media planning agencies to determine the best partner for your business.

Top Media Planning Agencies in 2020

List of the top media planning agencies

adlicious is a leading independent Programmatic Media Agency with headquarters in Germany and offices in the US. We are campaign experts, data strategists and advanced analytics statisticians working together to inspire creative, inform strategy and enable technology with data-driven solutions and audience precision in Programmatic.

Rates
Undisclosed
Employees
10 - 49
Founded
2013
Country
United States; Germany

Appular is a strategic marketing company for mobile apps and mobile-focused companies. Founded in 2009 by Brian Akaka, Appular has helped drive more than 500 million downloads for its clients through a mix of advertising, public relations, marketing and growth hacking. Appular’s marketing and user acquisition strategists paired with its communications and public relations professionals provide clients with a full-service marketing solution during development, launch and growth. Appular has worked with Fortune 500 companies and one-person startups, and anyone in between. The singular goal for Appular is to help its clients grow, whether that’s from 0 users to 10,000, or 1 million to 100 million.

Rates
$100 - $149 / hr
Employees
2 - 9
Founded
2009
Country
United States

We help brands to deliver engaging creative with a detailed targeting on mobile devices. We are one of the leading programmatic media buying platform.

Rates
$50 - $99 / hr
Employees
10 - 49
Founded
2014
Country
United Kingdo; Singapore; India

Blule Polo Interactive connects brands with a team of digital experts that will work together to take their business to the next level. We specialize in all forms of online marketing and help companies thrive in our cross-channel, multi-platform world!

Rates
$150 - $199 / hr
Employees
2 - 9
Founded
2010
Country
United States

Cerberus was the name of the loyal watchdog stationed by the River Styx, an ancient​ ​mythological creature of​ ​immense strength with three heads and a dragon’s tail. Each head could see the past, present, and future with​ ​perfect clarity. Like our namesake, Cerberus’ greatest strength is our team’s ability to strip away the non-essential​ ​and provide true focus.​ Cerberus is an internationally recognized full-service advertising, design, web development, and media agency. Our greatest strength is the ability to strip away the non-essential and provide true focus for emerging brands. This focus enables Cerberus to remain ever mindful of our clients' past, their present opportunities, and future brand development goals. Built on the belief that all clients appreciate thoughtful, creative ideas that drive their brands forward, Cerberus is just as apt to work with companies as established as the NFL or as completely original and never-before-imagined as New Orleans' own craft soda, Fest. ​It is this ability to provide a focused, disciplined branding process that enables Cerberus to glean insights from​ ​a cluttered landscape and identify effective messaging triggers and tactics to create artful communications that​ ​drive brands forward with measurable results. Aside from earning astounding returns on our clients’ investments​ ​over the past 10 years, Cerberus is recognized as a creative leader in the world of​ ​advertising, both offline and online.

Rates
$100 - $149 / hr
Employees
2 - 9
Founded
2008
Country
United States

CommCreative is a strategically minded, creatively fueled marketing agency. We have digital in our DNA. Results in our hearts. And we’re passionate about creating stories that express who our clients are at their core while connecting with their most coveted audiences. Whether it’s B2B or B2C, for us, it’s about stirring the emotions of the human on the other end of your message. That’s how we inspire action. You could call it a “philosophy,” but really, it’s science. Let’s put it to work for your brand.

Rates
$150 - $199 / hr
Employees
10 - 49
Founded
1991
Country
United States

Davis Advertising is one of the largest independent agencies in New England. We offer a wide array of in-house services including strategic branding, website design and marketing, full in-house TV, video, and radio production, graphic design, social media strategy, copywriting, public relations and media buying. Davis has consistently been named the area’s number one agency under the “Top Advertising and PR Firms” category in the annual Book of Lists published by the Worcester Business Journal.

Rates
$150 - $199 / hr
Employees
10 - 49
Founded
1948
Country
United States

DX Media Direct is a direct response advertising agency. It specializes in helping companies get a measurable return on their advertising investment. We do this in four distinct ways. One - by getting 75% to 90% discounts on the media we purchase. Two - by measuring the performance of each individual campaign with a distinct tracking mechanism. Three - by refining each campaign weekly and re-investing in only the top performing outlets. Four- By developing creative that generates customer action. We have helped small companies grow into large, thriving organizations by utilizing the power of excellent creative, effective audience impact and campaign refinement.

Rates
$150 - $199 / hr
Employees
10 - 49
Founded
2011
Country
United States

Every business is on a journey. We help define the path—by showing clarity, reducing noise, and connecting the dots. Fieldtrip's mission is to build intelligent, design-focused solutions for inspiring businesses, unique products and brave people. Our work creates experiences that connect, motivate and inspire taking everyone to a better place.

Rates
$150 - $199 / hr
Employees
10 - 49
Founded
2006
Country
United States

FIFTEEN is a number of connections—artists, innovators and storytellers synergizing with strategists, builders and leaders. Creations that stir emotion and inspire action, interlaced with business acumen and an entrepreneurial spirit. A confluent spectrum of talent and expertise that carries our partners to achieve their goals. We are all this and more, connected at our center by a shared passion for doing what we love. As a full-service marketing and advertising agency, this passion takes form as branding, strategy, web design, media and public relations. Everything unfurls to create impactful connections between our clients and their customers. Connections that conduct action, loyalty and growth. Let’s converge.

Rates
$150 - $199 / hr
Employees
10 - 49
Founded
2009
Country
United States

We are a results-driven, relationship-focused, full service agency. Our energy, creative ideas, stragegic thinking and innovative media solutions make us the ideal partner for clients seeking a smart, efficient and integrated agency partnership.

We have a passionate devotion to client service. By providing senior-level attention and a dedicated team, our clients often say we feel like an extension of their marketing team.

We deliver brand positioning and identity, campaign development, media planning and buying through execution and measurement.

Our experience and expertise allows us to hit the ground running and bring insights to new clients -- especially B2B and challenger brands where we need to outsmart versus outspend the competition.

Rates
Undisclosed
Employees
10 - 49
Founded
1989
Country
United States

We are Go Mobile, a leading European Mobile-only marketing agency. Based in Moscow, Russia with representative offices in Riga, Latvia and Jakarta, Indonesia, we deliver result for our Clients and Partners all over the world. Our key markets are Europe, ASEAN countries, and North America. Key verticals: E-Commerce, FMCG, E-Travel, Entertainment, Gaming, c2c/b2c services, Banking. We mostly work as an agency-to-agency and unleash the true power of Mobile for such names as Mindshare, BBDO, Dentsu, Havas and many more.

Rates
$25 - $49 / hr
Employees
50 - 249
Founded
2014
Country
Russia; Indonesia; Latvia

HUb Strategy & Communication was born in 2002, a time when flip phones were all the rage and the idea of a “dot-com” company was just starting to be a thing. As these nascent brands raced to be first to market with a well-built brand, the agency world was woefully unprepared to help. Every agency was specialized—they focused on advertising or design or strategy or direct response or production or whatever.

What was obvious to us back then was that emerging brands didn’t need help with just one thing. They needed an agency that could do everything—like a marketing Swiss Army knife (but less pointy).

So that’s why we built HUb. To help these challengers build powerful, strategic, well-loved brands at speed. To make it happen, we blew up the traditional creative agency model. That meant building out a huge network of senior creative specialists across every discipline—basically our version of a dream team. In the office, our full-time staff of creative directors handpick the best talent for the job and then work with them to ensure strategic, visual and tonal consistency.

Since then we’ve been lucky enough to work with some of the most amazing, important companies on the planet—all with one thing in common: Each and every one of them possesses the mindset of a challenger.

Today we have a full-time staff of about 20 people. In addition to creative development, we have a serious strategy practice, we plan and buy media, and we’re a production company too—we write, direct and produce all of our video content. We do smart, strategically sound work that wins a lot of creative awards and, more importantly, sells a lot of stuff. Along the way, we never forget to have fun, and we tend to work with clients that like to do the same.

Rates
$150 - $199 / hr
Employees
10 - 49
Founded
2002
Country
United States

WHAT WE DO

Inspired by the simplest element in the universe, Hydrogen Advertising harnesses the power of simplicity to help local, regional and international advertising clients succeed.

HOW WE DO IT

Simple: with strategy, creative, and marketing. Our 3C’s strategic method leads us to a key takeaway that is ownable, relevant and stands out from the competition. Our creative team works closely with clients to get to a message that resonates. And our marketing team makes media dollars go further with the right mix of paid, earned, and owned media along the path to purchase.

WHAT MAKES US DIFFERENT

We are a small, nimble, full-service agency packed with industry veterans. We know the ropes. And as a member of Worldwide Partners, we share resources and ideas with 65 independent agencies in 50 countries, giving our clients the power of a large agency, without the large agency overhead.

Rates
Undisclosed
Employees
10 - 49
Founded
2001
Country
United States

i76 Solutions began as digital marketing shop that was super focused on strategy, execution and analytics. We grew into a full-service marketing agency that prides ourself on delivering results for our clients. We became one of the first Google Partners in the United States and have received several awards and accolades for our expertise in search (SEM), display, mobile and social media marketing and advertising. We assembled a team of designers and developers so we could control the entire digital process. We hired a team of veteran media buyers who know the markets and have long-standing relationships. Today, we are proud to be recognized as one of the Top Marketing Agencies in Philadelphia. Born and bred in the city of brotherly love, we definitly have an allegiance to and a deep working knowledge of the city we call home. However, our team is made up of a diverse group of people and partners that have worked at some of the largest corporations and agencies in the world. It's that blend of experience that allows us to stretch our knowlege way beyond our backyard to service clients across the states and around the globe.

Rates
$150 - $199 / hr
Employees
10 - 49
Founded
2013
Country
United States

Established in 2010, Jungle is a next generation consumer-led media agency. We're pathfinders - creating innovative, media based solutions that deliver. The Jungle network spans 5 offices across North America. We balance digital with strategy and data with instinct, delivering world class custom media executions.

Rates
$100 - $149 / hr
Employees
10 - 49
Founded
2010
Country
United States; Canada

From our inception in 2003, we grew up in a grass-roots DRTV, media buying environment. Over the years we have continued to expand and evolve our set of skills, harnessing broadcast media, driving sales and web traffic and building brands. We continually look for ways to serve our clients better. We focus on creating media campaigns that deliver real measurable results.

Rates
Undisclosed
Employees
10 - 49
Founded
2003
Country
Canada

Kiosk is a full-service marketing agency that believes in strategic data analysis, top-flight creative technology, and excellent client service. We use data to understand what makes your business tick, and develop smart, strategic experiences that are constantly optimized to deliver quality leads and high levels of conversion and retention. When building successful client partnerships, we believe that our people skills are as important as our love of number crunching. Our goal? Benchmark-beating ROI in a spirit of engaged and informed collaboration.

Rates
$150 - $199 / hr
Employees
50 - 249
Founded
2004
Country
United States; United Kingdom

Leff & Associates offers clients a full range of public relations services, with a specialty in strategic counsel, program development, and media relations. We also offer services around special events, crisis communications, and public affairs. We work in partnership with our clients to achieve results that meet their business goals. The agency also offers a complete media training program, focusing on preparing clients to deliver their messages clearly and effectively to all target audiences.

Rates
$100 - $149 / hr
Employees
10 - 49
Founded
Undisclosed
Country
United States

From analytics and strategy to activation and performance metrics, Media Matters Worldwide provides clients with a full suite of integrated media planning and buying services for optimal reach and results. We have experience working with both B2C and B2B clients and specialize in buying and planning media across Television, Radio, Direct Mail, Paid Search, Social Media, Print, Out-of-home, Programmatic Display, and Video. Media Matters Worldwide empowers B2C and B2B businesses to make smarter marketing decisions. How? We’ve built a dedicated team of the best media and analytics experts in the industry, and make ongoing investments in the latest media technologies to develop creative, efficient, transparent, and measureable solutions. And when it comes to our working relationships with clients, we’re as service-oriented as we are strategic.

Rates
Undisclosed
Employees
10 - 49
Founded
2005
Country
United States

MicroConvergent Marketing is a marketing and advertising services firm specializing in scientific and industrial markets. We help small and mid-sized B2B companies develop their brands and grow their businesses through intelligent marketing solutions.

Rates
Undisclosed
Employees
2 - 9
Founded
2009
Country
United States

If we haven’t met, we are Most Likely To. We were formed to provide business leaders with an alternative to traditional strategy and creative agencies.

Our work includes brand stories, social media strategy, advertising, media planning, events, and video production. We see optimal results when we're integrated with the teams we serve.

Not unlike Katy Perry, our industry is undergoing a frenzied yet often misguided struggle to reinvent itself. Consultancies are buying agencies. Agencies are calling themselves consultancies. The plot has been lost.

Let's remember what works: smart people—clients and agencies alike—working together to consume data, insights and research, and then listen to something more powerful than data: their hearts.

Rates
Undisclosed
Employees
10 - 49
Founded
2017
Country
United States

Mozoo is the leading provider of mobile revenue optimisation technology. It uses artificial intelligence to optimise ad-revenue for mobile publishers. Through one simple integration, Mozoo gives you access to all the ad-networks and ad-exchanges, gathers your earnings and pays you immediately. Their predictive algorithm puts CPC, CPI and CPA campaigns in competition with CPM campaigns in real-time, to ensure maximum yield and highest fill rates compared to any other solution available. The technology is entirely unbiased, and gives publishers full clarity over the optimisation process. The company also boasts the world’s first premium video and rich media ad-exchange. With offices in London, Paris, Los Angeles, San Francisco and Hong Kong, Mozoo recently made the Deloitte Fast 500 list.

Rates
Undisclosed
Employees
50 - 249
Founded
2010
Country
United Kingdom; France

newage. digital solutions is the online marketing agency specialized in the analysis and optimisation of display ads and video campaigns. The company applies the deep analysis of view-through data and its impact on conversions using advanced features of Google CM, Gemius and other tools to provide the customer with a clear understanding of the efficiency of every traffic channel, ad placement, audience segment, creative etc.

The agency employs an agile approach to ad campaigns optimisation allowing to do all the necessary adjustments on the go.

Rates
Undisclosed
Employees
10 - 49
Founded
2014
Country
Ukraine

NT Technology, Ltd. is a global IT company. Our employees are experts in the field of Big Data and algorithmic buying.

Rates
Undisclosed
Employees
50 - 249
Founded
2007
Country
Belarus; Russia; Lithuania

We are Sköna. We transform tech companies into tech brands. Sköna is a full-service B2B creative agency specializing in marketing, branding, and design for innovative tech companies. Founded 15 years ago in Silicon Valley and with an office in Stockholm, we offer the perfect blend of Silicon Valley high-tech expertise and Scandinavian sensibility. We solve tough business problems with strategy, design, and smarts. The result? A kick-start for major growth around a brand people will love.

Rates
$100 - $149 / hr
Employees
10 - 49
Founded
2003
Country
United States; Sweden

The Brandon Agency, the only accredited brand strategy agency in the Carolinas, is a trusted and proven group of ideators who think differently. As a digitally minded, fully integrated national firm, The Brandon Agency consists of smart, results-obsessed experts who consult, advise and deliver revolutionary business-building ideas. With offices in Charleston SC, Myrtle Beach SC, Charlotte NC, and Orlando FL, The Brandon Agency and TBA Outdoors both have significantly more to offer than a traditional ad agency. Equal parts business consultant, technologist, analyst and marketer, the agency expertly guides businesses toward growth and success. With a worldwide team of more than 100 and total billings topping $87 million in 2017, The Brandon Agency has powered successful programs and campaigns for hundreds of national brands in a variety of industries, including banking and finance, B2B, consumer packaged goods, healthcare, real estate, and tourism.

Rates
$150 - $199 / hr
Employees
50 - 249
Founded
1959
Country
United States

SMALL ENOUGH TO CARE. BIG ENOUGH TO STICK AROUND. For over a decade, Thrive provides comprehensive media planning, buying, and optimization services – independent of media ownership. Every idea starts with a problem, ours was simple: navigating how to invest your advertising budget without an unbiased advisor is costly and stressful. We believe that media buying should be trustworthy and understandable. It should leave you excited to share your message with your audience without second guessing your strategy. Above all, we understand how advertising is an investment, and we treat your dollars like they are our own.

Rates
Undisclosed
Employees
2 - 9
Founded
2008
Country
United States

Tinuiti is the new name for Elite SEM and its recently acquired agencies CPC Strategy, Email Aptitude and OrionCKB. Tinuiti is a performance and data-driven digital marketing leader that helps clients Identify, Acquire, and Engage customers across the digital media ecosystem while their post-click solutions Retain and Reactivate consumers as they continue their digital journey.

With expertise in Search, Social, Amazon & Marketplaces, Mobile Apps, EMail Marketing and more, every solution is built on best-in-class data and analytics, brought to life by brilliant creative execution, and powered by exceptional strategists. Clients include Bombas, BB&T, Eddie Bauer, Ethan Allen, Etsy, Jet.com, Rite Aid, Seventh Generation, The Honest Company, Tommy Bahama, Terminix, Vitamin Shoppe.

Rates
Undisclosed
Employees
250 - 999
Founded
2004
Country
United States

Wallaroo Media is the premiere social media advertising agency. We work with brands of all sizes and industries to help them grow through effective and scalable advertising strategies. We have a team of in-house designers, animators, analytics, strategists, content writers, account managers, and more that all work on campaigns together for every one of our clients. We are official partners with Facebook, Snapchat, and Google, something only a handful of agencies in the world can claim. Contact us today!

Rates
$100 - $149 / hr
Employees
10 - 49
Founded
2008
Country
United States
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How can your business benefit from media planning services?

Cooperation with a competent media planning agency can bring you lots of benefits. The main goal of media planning companies is to draw up a proper media plan implementing which your company can reap the benefits of a successful advertising campaign. Media planning companies pick up the most suitable media mix and define the right space and time for display in various media to use resources properly. In a nutshell, media planning agencies do their best to create compelling advertising messages, reach out to a broader audience, and avoid thriftless advertising. If it is not enough for you, let's consider reasons to hire a media planning agency in detail.

Optimal employment of resources

Effective advertising requires significant investments. With the help of a media planning agency, your business can adequately distribute and leverage its resources. A competent staff of a media planning agency selects the most appropriate media combination and time to help your business get advertising messages across a broad audience at a fraction of the cost.

Assistance in the achievement of the set goals

A media plan is an integral part of your company's general advertising plan. Top media planning agencies work out a media plan in compliance with your global advertising goals in order to help you achieve excellent results and take your business to the next level.

Proper media selection

Choosing proper media, professional media planning companies take into account the interests, expectations, and requirements of your target audience. For instance, if your target audience is millennials, social networks are the most suitable media. If your campaign is targeted at a certain professional group, corresponding specialist journals are deemed fit. Media planning agencies also make sure that the chosen media complies with the requirements of your advertising message.

Optimal media mix

A proper media mix is one more benefit of media planning. Sole media cannot provide effective communication with the whole target audience of your business. That is why media planning agencies leverage a combination of various media to provide extended coverage of your target audience.

Assistance in ad-budget allocation

Media planning companies also define the amount of money to be spent on various media. This information helps to allocate your ad-budget across different media spaces.

Proper advertising time

An advertising campaign provides excellent results, just if commercials are displayed at the right time. Media planning agencies also work on media scheduling. In other words, they define the most appropriate time for ad demonstration in the media. They make sure that commercials are displayed more often in the high season and less often in the low season. Besides, they arrange a display of your advertisement at the right time of day in order more people would be able to notice it.

Updated: November 26th 2020