Semper Semper

Driven by optimism for the future

Semper Semper™ is an independent branding and design studio based in Wellington, New Zealand. We craft strategic brands, digital experiences and beautiful design for visionary startups and ambitious businesses that are actively contributing to a better, brighter future.

We’re in the business of transforming our partners into the next great success story. Together, we facilitate change, enhance growth and realise visions. We see into the future, to what your business or organisation could be and then help make it a reality, crafting beautifully expressed brands and refined brand experiences that genuinely stand out and deliver results.

Our working style is simple and honest, whilst we strive for excellence in everything we do. Our work is strategically-led, conceptually-driven, interwoven with story and meticulously crafted. We’re a collaborative group that passionately believe in commerce for the common good, working ethically, investing in quality, designing sustainably and with true pragmatic optimism.

We're a full spectrum studio

We build transformative brand identities and craft total brand experiences across the spectrum of design. From a brand’s foundations through to the touch-points that define how people experience your business, products and services. Everything needed to launch, standout, grow and thrive.

Brand development

1. Brand audit
2. Brand strategy
3. Naming
4. Visual identity
5. Verbal identity
6. Art direction
7. Toolkit & guidelines
8. Workshop & training
9. Brand guardianship

Brand experience

1. Digital
2. Print
3. Motion
4. Social
5. Packaging
6. Editorial
7. Campaign
8. Wayfinding
9. Spatial

Semper Semper™ launched in June 2023. After 15+ years in the branding and advertising industries at some of the world’s best agencies, it was time to start a new studio. Sam brings from London a wealth of experience working with clients of all scales, sectors and nationalities. His experience across the gamut of design has given him a unique perspective and a fresh take on how to best run a future-focused studio.