The Best Public Relations Firms in Dubai

Having experienced staff, advanced tools, and great networking at their disposal, the best PR agencies in Dubai apply the most various ploys and tactics to expose a brand to the public at large, highlight its advantages, increase brand awareness, and improve client loyalty.

Under current conditions, PR services are in great demand. Taking into account a severe competition in the marketplace, one of the main goals of any company today is to stand out from the others, stick in people's memory, and keep customers and leads engaged. Like no one else, professional PR agencies know how to build a positive image, establish fruitful relationships, and win people's hearts.

Traditional PR versus digital PR

When it comes to PR, there are two main approaches - traditional and digital.

Today, as the world is getting more digital, many people;e tend to think that traditional PR is on its last legs. Although more and more PR firms in Dubai indeed focus on digital PR services, it doesn't mean that traditional PR is getting useless and can be replaced with digital PR. So let's deep dive into the issue.

Purpose

First of all, it is worth mentioning that traditional PR and digital PR have the same goal that is positive image building and brand awareness improvement. Both cover reputation management, crisis management, advocacy, and communication, but they pursue the same aim using different methods.

Execution

Traditional PR agencies in Dubai try to expose a brand to the public through traditional media outlets that are newspapers, magazines, TV channels, and radio stations. They work on press releases, arrange interviews, as well as help with event holding and speaking engagements when it comes to participation in business meetings and conferences. All in all, they do their best to have your brand frequently mentioned in a positive way on traditional media.

On the other hand, digital PR provides brand coverage on social media platforms, blogs, websites, video platforms, and online news resources. Besides, while traditional PR agencies network with editors, publicists, journalists, and newsmakers, digital PR companies try to establish strong relationships with bloggers and influencers.

Audience

Traditional PR campaigns concentrate on the direct approach to those who may be interested in the goods and services of a brand. Digital PR, in its turn, tries to reach out to a wider audience, not being limited just to potential customers. 

At the end of the day, the mission of digital PR is not only to impress the public but have an effect on Google, as search engine optimization is one of the core missions of digital PR. That is why digital PR strategy also includes better ranking in the SERPs, which can be done with website traffic improvement and an Impressive collection of backlinks.

Success measurement

The aim of any PR campaign is to expose a brand in front of as many potential customers as possible and provide a positive public perception. So how can it be measured when it comes to traditional PR? There is no guarantee that the whole audience of a TV channel or a radio station paid attention to your brand message. It is even more difficult to understand which impression your message made on the public. In this case, the best way to measure PR campaign success is to monitor the number of brand mentions on the media and analyze their tone.

As for digital PR, it is much easier to assess the success and define ROI, as numerous metrics can be analyzed with modern tools - the number of likes, dislikes, shares, views, website visitors, etc.

Conclusion

While it seems that the whole world has gone totally digital and most people spend a few hours a day on social networks, there are still millions of those who use traditional media. They watch TV shows and the news, spending their evenings in front of a TV set, listen to a favorite radio station while driving, and still like to start their day with a cup of coffee and a fresh newspaper. 

Therefore, traditional media, as well as traditional PR, remains relevant. To get the most out of your PR campaign, you should use either traditional or digital approaches. Top PR agencies in Dubai can help you to choose the most appropriate combination of tactics that will cover both types of public relations.