It is impossible to underestimate the importance of public relations when it comes to reputation building and brand awareness improvement.
To bring excellent and long-lasting results, your PR campaign must be continuous, comprehensive, and multi-faceted. It requires in-depth PR knowledge and domain knowledge, rich experience, a broad network of contacts, particular tools and resources, etc. All in all, a good PR requires a professional approach. In these terms, it is essential to partner with a reliable PR firm in Philadelphia.
A professional PR team consists of the most various specialists, including researchers, analysts, storytellers, content managers, designers, media relations experts, event managers, social media professionals, trend-spotters, and many others. All together, they do their best to provide you with appropriate media coverage, improve your brand recognition, build positive public perception, generate valuable content, prepare you for speaking engagements, and help overcome possible crises with dignity and minimal damage.
If you have a need for a trustworthy PR firm in Philadelphia and have already got tired of hard searching, our list of the best PR firms in Philadelphia can come in handy. Our experts have already studied a great number of PR firms and picked up the most outstanding and professional ones to help you find the most suitable and competent PR specialists in Philadelphia.
Industry leaders for over a quarter century, Princeton Public Affairs Group and its Winning Circle of Companies span every inch of government, public policy, and communications. It’s an unprecedented team of professionals drawing on years of experience as lobbyists, senior leaders, and trusted advisors in a host of areas, including crisis communication, transportation, public safety, banking, insurance, energy, environment, land-use development, corporate communications, education, health care, labor/employment, hospitality, entertainment, and gaming.
For over thirty years, the people of PPAG—Princeton Public Affairs Group have earned an unprecedented record of success through uncompromising ethics, hard work, and integrity.
Princeton Public Affairs Group’s Winning Circle of Companies includes the D.C.-based government relations firm Winning Strategies Washington and Princeton Strategic Communications, also based out of the Trenton office. Together they share a bi-partisan, team-based approach, a high ethical “playing by the rules” standard, and a solid commitment to helping clients succeed.
We provide full-service communications and strategic planning services to nonprofit organizations, foundations, and government agencies whose mission we admire and whose values we share. We seek to conduct our work according to the highest ethical standards. We strive to treat our staff, partners, and vendors fairly and respectfully. And where possible, we seek to reduce the environmental impact of our workplace and products. We are proud to be a Certified B Corporation, which means that we meet established high standards of social and environmental performance, transparency and accountability.
We are a strategic public relations firm focused exclusively on business-to-business organizations.
Founded in Chicago by John Corey and Aaron Schoenherr, Greentarget has become a destination for talent, home to a world-class team and infused by the same entrepreneurial spirit that led to the firm’s creation in 2004.
Our culture reflects the firm’s core values: hard work, risk taking, authenticity, creative thinking and individual and team growth.
Brownstone is a creative agency specializing in storytelling and communicating brand narratives across all mediums.
We help tell powerful stories for purposeful brands. And we work with clients we believe in and causes we care about, creating content and integrated communications plans that will drive audiences to act.
We work in two capacities: as an extension of our client’s internal teams, serving as a daily and weekly go-to source for ongoing communications strategy and implementation; or as a communications partner for organizations and institutions looking to engage new audiences and increase their imprint with existing ones via local, regional or national campaigns.
GroupLevinson, located in Philadelphia, PA, is a full service advertising, branding, public relations, social media and marketing communications agency that creates value for retail, manufacturing, real estate, life sciences and professional service businesses with campaigns that include publicity, public relations, brand strategy, social media, Website design, media buying, email & direct mail marketing, advertising, video production, SEO, Google Adwords, strategic planning and more. The difference . . . other agencies may be creative as well, but usually in an isolated or disconnected way. GroupLevinson has business acumen. We enhance the connection between your business strategy and what really drives your plan and brand; as well as to what truly motivates customers and creates a ongoing bond with them.
Our intent is to create an agency that was lean in overhead and rich in experience. One that could quickly respond to our client’s requests. Where there were as few layers as possible between the client and the agency. Oh — and one other key ingredient — a team who would be willing to walk in our clients’ shoes; ride their trucks; stand behind their teller lines. Why? It’s the only way to really become a partner. Together we create successful advertising.
Neumann Paige are Internet Reputation Specialists with a focus on the Medical, Legal, and FInanacial Services industires.
WebiMax, led by CEO Ken Wisnefski, manages to have a global presence in the Digital Marketing industry from their headquarters just outside of Philadelphia right in Camden, New Jersey. WebiMax has received recognition in the SEO and digital marketing industry, as an Inc. 500 America's Fast-Growing Private Company, and as one of Forbes Most Promising Companies.
WebiMax provides services including Search Engine Optimization (SEO), Paid Search (PPC), Reputation Mangement, Social Media, Lead Generation & Web Design and Consulting.
The Communication Solutions Group, Inc. was established in 1991 by Leza Raffel in Jenkintown, Pa., a suburb of Philadelphia. A full-service marketing and public relations firm, Communication Solutions offers exceptional internal and external communication strategies for businesses, nonprofits and governmental organizations. Key services include marketing plan development and implementation; press releases and media relations; designing and writing brochures, newsletters and annual reports; advertising planning and creation; marketing research surveys and focus groups; logo, letterhead and trade show booth design; and special event promotion.
Our Agency 2.0 model:
Despite the vast amount of information that is available today, most people still have a vague idea about PR and advertising, tending to interchange them. Although sometimes a lime between PR and advertising indeed blurs, these are two different terms.
Famous Helen Woodward's words said in the distant 1938 explain this difference most properly — “advertising is what you pay for, publicity is what you pray for.” These days we still associate advertising with paid media and PR — with earned media. So let's get into the nitty-gritty.
Advertising campaigns are targeted exclusively at current and prospective customers. On the other hand, PR experts cast their nets to catch the attention of the public at large. So when it comes to PR campaigns, their target audience includes potential customers, partners, investors, influencers, as well as employees and the community in general. Top PR firms in Philadelphia do their best to generate effective and customized messages and communicate them to the right audience.
Public relations firms primarily focus on brand awareness and reputation, which are indeed important as people usually put more trust in and tend to do business with companies that they know and like. On the flip side, the main purpose of advertising is to promote goods and services and generate sales.
It is also one of the main differences. When you invest in advertising, you make a decision on how the advertisement will look, its key message, media outlets where it will be placed, as well as when it will run and how long. Your ad exposure mainly depends on the sum of money you are ready to spend. With respect to public relations, you have less control over the situation. The journalists and editors are those people who make a final decision on the way your information will be presented and whether it will be presented at all.
As a rule, advertising strategy has short-term goals. For instance, an advertisement is geared to push a new product line or promote some special deals to increase sales. On the contrary, PR firms always concentrate on the big picture, providing valuable information about their clients to build a sustainable and committed base of “brand advocates” that involves consumers and stakeholders.
Nowadays, people do not take everything told in an advertisement for granted. Moreover, taking into account the vast number of ads that are displayed on the most various media outlets, advertising usually makes people annoyed. As a rule, PR experts leverage a less intrusive approach. In this case, a brand does not try to promote itself by saying how good its services or goods are, but the third party, i.e., media, highlights brand expertise and authority.