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Top PR Agencies in the USA in 2021

The United States of America is known as a land of opportunity. Here even the craziest idea can hit the mark. So new startups pop up every day. Some of them manage to become a great success. Very often, this success is due in no small part to the professional PR approach. It is indeed important not only to create some product but let people know about ia brand and establish trust-based relationships with target auditory as well as build and maintain unblemished reputation. PR experts are those specialists who can provide you with customized communication solutions in order to expose your brand to the public at large. A fruitful partnership with a top USA PR agency can provide startups and well-established companies with new opportunities and contribute to their future progress.

Still, to get excellent PR results, you require a professional, innovative, and comprehensive approach. That is why it is important to entrust your brand reputation to the right hands. Unfortunately, this can be a rather challenging task because PR agencies in the USA are as numerous as the stars of the sky. However, there is no cause for alarm. Superbcompanies is here to assist you with this task. Our experienced analysts regularly review PR agencies United States in order to identify the best ones. Our ranking is a result of continuous and meticulous work. So, have a look at our list of the top PR agencies in the USA to find the best fit for your company.

Best  PR Agencies in the USA | PR Agencies from United States

List of the Top PR Agencies in the USA

The 10 to 1 Public Relations Difference:

We know it’s your reputation on the line, so we help clients build and protect their credibility before, during and after a crisis.

It doesn’t happen overnight.

You need 10 good things to be said about your company to make up for one bad.

That’s why we focus on creating a bank of genuine, positive awareness to build trustworthiness - so you can grow your business today and be more resilient in the future.

Because your reputation is your credibility.

If need a visual example of the 10 to 1 philosophy and our approach, our website has a short video that quickly and simply explains the concept.

We're also the sole Arizona partner of IPREX, a network of Independent public relations firms across the Globe.

Rates
$150 - $199 / hr
Employees
2 - 9
Founded
2012
Country
United States

5WPR is a full-service PR agency known for cutting-edge programs that engage with businesses, issues and ideas.

With offices in New York City and Denver, 5WPR has 175 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Lifestyle & Entertainment, Food & Beverage, Health & Wellness, Technology, Travel & Hospitality, Home & Housewares); B2B (Corporate Communications, Technology, Reputation Management, CSR, Sustainability Communications); Digital Media (Social Media, SEO and Graphic Design), Public Affairs; Government Relations; and Crisis Communications.

5W's team of experts bring leading businesses a resourceful, bold and results-driven approach to communications. The firm was founded in 2003 and has received numerous industry accolades including PR Agency of the Year, Digital/Social Media Campaign of the Year, PR Executive of the Year, Product Launch of the Year, Business to Business Program of the Year and others.

Rates
$100 - $149 / hr
Employees
50 - 249
Founded
2003
Country
United States

Big Leap is an organic digital marketing agency, focused on creating custom and personalized solutions for our clients.

We combine elements of organic search (SEO), online PR, content marketing, and marketing automation to create an organic marketing campaign that not only drives traffic but also delivers customers.

Big Leap has been recognized for its growth (Inc 5000, MWCN Utah100), for its marketing success (Impact Award, AMA), and also it's amazing culture (Best Companies to Work For).

Rates
$100 - $149 / hr
Employees
50 - 249
Founded
2008
Country
United States

CSG is a public relations and content marketing company that solves business problems and activates opportunities for its customers. We blend the tenets of public relations and content marketing with industry expertise, creativity, behavior design and analytics to deliver purpose-built solutions that connect and engage consumers at every step of the buyer’s journey.

Rates
$200 - $300 / hr
Employees
10 - 49
Founded
2004
Country
United States

We are a new generation agency that blends public relations and content marketing to drive attention and awareness for businesses.

Our goal is to get you known, period.

We do this through our proven 5-step process called "Ignites".

Ignites can companies get up to 4 articles in the first 30 days.

Media outlets that we've secured coverage in include CNN, NBC News, ABC World TV News, Fox TV News, CNET, LA Times, Businessweek, Entrepreneur.com, Techcrunch, Mashable, Buzzfeed, Business Insider, Inc.com, Forbes, Engadget, Gizmodo and many, many others.

Rates
$100 - $149 / hr
Employees
10 - 49
Founded
2004
Country
United States

Fractl is a full-service digital marketing agency that specializes in content development, search engine optimization, digital pr, organic traffic and lead generation with a strong focus on viral marketing as it relates to SEO, rankings, and online growth. As a boutique agency, we’re nimble and efficient. Our team is a collection of world-class marketers from Fortune 100s, venture-backed startups, and bootstrapped agencies. We use big content to help brands connect with large audiences, deliver inbound traffic, and increase search visibility. Our emotionally resonant campaigns deliver quantitative results. We employ a highly talented group of programmers, writers, technical search engine talent, graphic designers, project managers, and creative thinkers who are at the forefront of the latest industry trends. Our mission is to produce the most engaging and impactful human experiences on the web – one client, campaign, and domain at a time.

Rates
Undisclosed
Employees
50 - 249
Founded
2012
Country
United States; United Kingdom

Media Frenzy Global builds brands for innovators and disruptors by creatively reimagining how their stories are told. Located in Atlanta and London, Media Frenzy Global develops PR and marketing strategies and executable plans for clients that include Fortune 500 companies and small to mid size across two continents.

Rates
$150 - $199 / hr
Employees
10 - 49
Founded
2006
Country
United States

REQ is an award-winning digital marketing and brand management agency. We outpace changes in today’s rapidly evolving media landscape by bringing reputation, advocacy, brand, and business results to new heights. Offering a comprehensive suite of solutions and technologies that define, connect, and protect brands, REQ serves global companies and leaders in technology, real estate, entertainment, government, hospitality, retail, and finance. The company has been named to both the Inc.

500 and Deloitte Fast 500 lists as one of the fastest growing companies in America, as well as Inc.’s Best Workplaces. Founded in Washington, DC in 2008, REQ has offices and employees in New York, Boston, San Diego, Las Vegas, and San Francisco.

Rates
$150 - $199 / hr
Employees
50 - 249
Founded
2008
Country
United States

A Chicago public relations firm providing senior-level talent, multiple-industry expertise, and innovative marketing and public relations ideas that work. We take a holistic approach to understand and help solve your challenges. We’re equal parts business consultants, marketing specialists and expert story tellers. But, most importantly, we’re committed to helping grow your business.

Whether you’re launching a new product, service or entire business; rebranding your organization; want to distinguish yourself and communicate more effectively with your audiences; seeking crisis management help; and/or simply need a new PR firm that will help take you where you need to go…you’ve come to the right place. We work great with hands-on business owners, tech entrepreneurs, CEOs, chief marketing officers, directors of communications and other nice people in need of a trusted marketing or PR partner. We’re not all things to all companies, but we are an invaluable partner to our clients. We invite you to find out why and then see if we’re a good fit for your organization.

Rates
$150 - $199 / hr
Employees
2 - 9
Founded
2001
Country
United States

WebiMax, led by CEO Ken Wisnefski, manages to have a global presence in the Digital Marketing industry from their headquarters just outside of Philadelphia right in Camden, New Jersey. WebiMax has received recognition in the SEO and digital marketing industry, as an Inc. 500 America's Fast-Growing Private Company, and as one of Forbes Most Promising Companies.

WebiMax provides services including Search Engine Optimization (SEO), Paid Search (PPC), Reputation Mangement, Social Media, Lead Generation & Web Design and Consulting.

Rates
$100 - $149 / hr
Employees
10 - 49
Founded
2008
Country
United States
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The most common PR mistakes

PR is a powerful tool, but only when it is used and implemented in the right way. Unfortunately, sometimes PR efforts bring no results due to an unprofessional approach and lack of experience. Below you can see the most popular PR mistakes.

Unclear goals

Quite often, PR goals are rather vague. They can be described as "improved visibility" or "better brand recognition." However, it is recommended to be more precise about goal-setting and outcome measurement. Accurate objectives simplify the work of PR agents and let customers track the progress. For example, your goal should be not just to improve brand awareness but to enhance it among target customers by 15% and define the appropriate ways to measure it. In these terms, B2B companies can often utilize their own website analytics to evaluate the effect of earned media, whereas others can apply to external vendors for customer research. Still, the best USA PR companies have a wide range of tools in place to identify a share-of-voice increase within your niche.

Improper research

Many people associate the success of PR with creativity. While it is indeed essential to come up with a brilliant and innovative idea of a product launch or a brief pitch that can capture the public's attention, it is still is not enough to achieve excellent results. The most outstanding PR campaigns result from the creative approach and preliminary research. Information is power. The consistent research ensures that a PR strategy is appropriate and targets the right audiences at the right places. Besides, preliminary research is a part of the success measurement mentioned above. The only way to understand whether the 15% awareness goal has been met is to have benchmark data. The comprehensive research can provide useful insights and inspire great ideas. Relevant and accurate data is a valuable asset for every PR campaign.

Sophisticated message

Sometimes there is a temptation to describe all the technical advantages and peculiarities of your product or a production process. Still, it is better to avoid technical jargon and technical details. Instead, it is better to demonstrate the value of your products or services and explain to your audience how they can benefit from them. One more common mistake related to messaging is an attempt to target all your potential consumers at ance with one message. It is really a bad idea. It always makes sense to target a particular audience.

Insufficient interview prep

If your PR agent has managed to arrange an interview for you on a popular TV channel or radio station, it is doesn't mean that the thing is in the bag. Every interview should be considered as an opportunity that can change the course of your business development. That is why every interview requires preliminary preparation in order to ensure great results. Nevertheless, a lot of top executives make a huge mistake ignoring an interview preparation due to the lack of time or a feel that they know the drill pretty well. As a result, PR specialists frequently witness boring executive interviews, failures, missed opportunities, and sometimes even real disasters. Proper interview preparation gives a chance to train social skills, overcome awkwardness, fluently deliver several top messages, and properly respond to hard-hitting questions. So, we strongly recommend you not neglect interview preparation and media training provided by the top PR agencies in the USA.

Explicit promotion

PR is everything about storytelling. Still, not everyone interprets it correctly. If your story mostly describes numerous advantages of your product compared with the competitors' ones, that's not a story, but self-promotion. This approach unlikely to draw much attention and let you establish strong relationships with the target audience. A competent USA PR agency can tap its own rich expertise to explain why such a story is non-effective and how to improve it.

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Updated: November 26th 2021