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Top PR Agencies in the USA

The United States of America is known as a land of opportunity. Here even the craziest idea can hit the mark. So new startups pop up every day. Some of them manage to become a great success. Very often, this success is due in no small part to the professional PR approach. It is indeed important not only to create some product but let people know about ia brand and establish trust-based relationships with target auditory as well as build and maintain unblemished reputation. 

PR experts are those specialists who can provide you with customized communication solutions in order to expose your brand to the public at large. A fruitful partnership with a top PR agency in the USA can provide startups and well-established companies with new opportunities and contribute to their future progress.

Still, to get excellent PR results, you require a professional, innovative, and comprehensive approach. That is why it is important to entrust your brand reputation to the right hands. Unfortunately, this can be a rather challenging task because PR agencies in the USA are as numerous as the stars of the sky. However, there is no cause for alarm. Superbcompanies is here to assist you with this task. Our experienced analysts regularly review PR agencies United States in order to identify the best ones. Our ranking is a result of continuous and meticulous work. So, have a look at our list of the top PR agencies in the USA to find the best fit for your company.

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List of the top PR Agencies in the USA

Updated: 22 February 2024
1st
5W Public Relations logo
$100 - $149 / hr
50-199
2003
United States

5W Public Relations

5WPR is a full-service PR agency known for cutting-edge programs that engage with businesses, issues and ideas.

With offices in New York City and Denver, 5WPR has 175 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Lifestyle & Entertainment, Food & Beverage, Health & Wellness, Technology, Travel & Hospitality, Home & Housewares); B2B (Corporate Communications, Technology, Reputation Management, CSR, Sustainability Communications); Digital Media (Social Media, SEO and Graphic Design), Public Affairs; Government Relations; and Crisis Communications.

5W's team of experts bring leading businesses a resourceful, bold and results-driven approach to communications. The firm was founded in 2003 and has received numerous industry accolades including PR Agency of the Year, Digital/Social Media Campaign of the Year, PR Executive of the Year, Product Launch of the Year, Business to Business Program of the Year and others.

Service Focus
  • Marketing
  • Pr
2nd
10 to 1 Public Relations logo
$150 - $199 / hr
10-49
2012
United States

10 to 1 Public Relations

10 to 1 Public Relations (10to1PR) offers public relations services that are targeted, compelling, and achieve our clients’ goals since 2012. In today’s flood of non-stop communications across many channels, it’s tough to get noticed – much less get results.

At 10to1PR, our creative plans and messages are distinctive and memorable. We know how to develop original, highly relevant approaches to storytelling that break through the noise and grab the attention of media outlets and, more importantly, our clients’ target audiences.

Our talented team’s collective creativity, connections, and energies combine with expertly crafted strategic communications plans to achieve results.

Core services include Media Relations, Product and Market Launches, Crisis Communications Management, Award Submissions, Speaking Opportunities, and Thought Leadership Positioning.

Our clients tend to be B2B and the service-side of B2C from various industries such as Healthcare and Wellness, Technology, Mechanical and Construction, Transportation, Real Estate, Professional Services, Manufacturing, and Finance.

10to1PR takes great pride in the awards and accolades we’ve won. They reflect the creativity, collective talent, and hard work we put into serving our clients. In recent years, we’ve been named PR Agency of the Year in International, National, and Local competitions and have earned dozens of awards in various categories celebrating our work.

Service Focus
  • Pr
3rd
Phase 3 Marketing and Communications logo
$50 - $99 / hr
200-499
2001
United States

Phase 3 Marketing and Communications

Founded in 2001, Phase 3 is an integrated marketing services firm, simplifying the way brands connect with their customers.

A commitment to ideation to execution means Phase 3 offers everything from creative, digital, marketing and public relations to small- and large-format digital, and offset printing. We manage the picture of projects – start-to-finish, arm-in-arm – like no other partner.

With locations across the eastern United States, including Atlanta, Charlotte, Dallas, Nashville and Fairfield, NJ, our reach and efficiencies enable our team to creatively and effectively solve clients’ biggest marketing challenges, together.

Phase 3 is recognized annually as a top 10 marketing services firm by the Atlanta Business Chronicle and as a top 15 marketing services firm by the Charlotte Business Journal and Nashville Business Journal. The company has been ranked amongst the flagship Printing Impressions 400 annually since 2011, and additional accolades include Atlanta Business Chronicle’s 2015 Pacesetter Award, placement on the 2017 Inc. 5000 List for Fasted Growing Private Companies, and recognition as one of Charlotte’s Best Places to Work.

Service Focus
  • Marketing
  • Design
  • Pr
4th
Red Banyan logo
Undisclosed
1-9
2010
United States

Red Banyan

Our team of seasoned public relations professionals is what makes us a leader in strategic communications and crisis PR.

Featuring primarily senior-level executives with decades of experience in media relations, government affairs and crisis management, Red Banyan’s team provides strategic PR counsel to a broad range of clients, including presidential candidates and some of the biggest corporate brands in the country.

What sets us apart is our collaborative, results-driven culture, unparalleled expertise and uncompromising commitment to our clients.

Service Focus
  • Pr
5th
Big Leap logo
$100 - $149 / hr
50-199
2008
United States

Big Leap

Big Leap is an organic digital marketing agency, focused on creating custom and personalized solutions for our clients.

We combine elements of organic search (SEO), online PR, content marketing, and marketing automation to create an organic marketing campaign that not only drives traffic but also delivers customers.

Big Leap has been recognized for its growth (Inc 5000, MWCN Utah100), for its marketing success (Impact Award, AMA), and also it's amazing culture (Best Companies to Work For).

Service Focus
  • Seo
  • Pr
  • Software Development
6th
Fractl logo
Undisclosed
50-199
2012
United States, United Kingdom

Fractl

Fractl is a full-service digital marketing agency that specializes in content development, search engine optimization, digital pr, organic traffic and lead generation with a strong focus on viral marketing as it relates to SEO, rankings, and online growth. As a boutique agency, we’re nimble and efficient. Our team is a collection of world-class marketers from Fortune 100s, venture-backed startups, and bootstrapped agencies. We use big content to help brands connect with large audiences, deliver inbound traffic, and increase search visibility. Our emotionally resonant campaigns deliver quantitative results. We employ a highly talented group of programmers, writers, technical search engine talent, graphic designers, project managers, and creative thinkers who are at the forefront of the latest industry trends. Our mission is to produce the most engaging and impactful human experiences on the web – one client, campaign, and domain at a time.

Service Focus
  • Seo
  • Marketing
  • Pr
7th
Communications Strategy Group (CSG®) logo
$200 - $300 / hr
10-49
2004
United States

Communications Strategy Group (CSG®)

Communications Strategy Group (CSG) is strategic communication and marketing agency that provides public relations, content marketing, digital marketing, brand communications, corporate communications, social media, website development, and design services for Fortune 500 companies and challenger brands across financial services, healthcare, wellness, education, technology, sustainability, aerospace, and consumer industries.

The team believes asking the right questions is the quickest path to uncover the right solutions. It's not interested in work for the sake of work, but the company is keenly interested in helping organizations solve their business challenges through better communications.

Whether you’re a start-up on a mission to change the game or an established brand facing down the next phase, there’s always a why. And that’s where it starts. The company solves for why because that’s where inspiration lies. The CSG team approaches every new relationship with equal parts strategy, purposeful creativity, and unbridled enthusiasm because we love doing great work for good people.

Service Focus
  • Marketing
  • Advertising
  • Pr
8th
Firecracker PR logo
$100 - $149 / hr
10-49
2004
United States

Firecracker PR

We are a new generation agency that blends public relations and content marketing to drive attention and awareness for businesses.

Our goal is to get you known, period.

We do this through our proven 5-step process called "Ignites".

Ignites can companies get up to 4 articles in the first 30 days.

Media outlets that we've secured coverage in include CNN, NBC News, ABC World TV News, Fox TV News, CNET, LA Times, Businessweek, Entrepreneur.com, Techcrunch, Mashable, Buzzfeed, Business Insider, Inc.com, Forbes, Engadget, Gizmodo and many, many others.

Service Focus
  • Marketing
  • Advertising
  • Pr
9th
Media Frenzy Global logo
$150 - $199 / hr
10-49
2006
United States

Media Frenzy Global

Media Frenzy Global builds brands for innovators and disruptors by creatively reimagining how their stories are told. Located in Atlanta and London, Media Frenzy Global develops PR and marketing strategies and executable plans for clients that include Fortune 500 companies and small to mid size across two continents.

Service Focus
  • Marketing
  • Pr
  • Seo
10th
REQ logo
$150 - $199 / hr
50-199
2008
United States

REQ

REQ is an award-winning digital marketing and brand management agency. We outpace changes in today’s rapidly evolving media landscape by bringing reputation, advocacy, brand, and business results to new heights. Offering a comprehensive suite of solutions and technologies that define, connect, and protect brands, REQ serves global companies and leaders in technology, real estate, entertainment, government, hospitality, retail, and finance. The company has been named to both the Inc.

500 and Deloitte Fast 500 lists as one of the fastest growing companies in America, as well as Inc.’s Best Workplaces. Founded in Washington, DC in 2008, REQ has offices and employees in New York, Boston, San Diego, Las Vegas, and San Francisco.

Service Focus
  • Advertising
  • Marketing
  • Pr
  • Seo
11th
WebiMax logo
$100 - $149 / hr
10-49
2008
United States

WebiMax

WebiMax, led by CEO Ken Wisnefski, manages to have a global presence in the Digital Marketing industry from their headquarters just outside of Philadelphia right in Camden, New Jersey. WebiMax has received recognition in the SEO and digital marketing industry, as an Inc. 500 America's Fast-Growing Private Company, and as one of Forbes Most Promising Companies.

WebiMax provides services including Search Engine Optimization (SEO), Paid Search (PPC), Reputation Mangement, Social Media, Lead Generation & Web Design and Consulting.

Service Focus
  • Seo
  • Marketing
  • Pr
  • Advertising
12th
Leff & Associates logo
$100 - $149 / hr
10-49
Undisclosed
United States

Leff & Associates

Leff & Associates offers clients a full range of public relations services, with a specialty in strategic counsel, program development, and media relations. We also offer services around special events, crisis communications, and public affairs. We work in partnership with our clients to achieve results that meet their business goals. The agency also offers a complete media training program, focusing on preparing clients to deliver their messages clearly and effectively to all target audiences.

Service Focus
  • Marketing
  • Pr
13th
SHERMAN logo
$150 - $199 / hr
1-9
2001
United States

SHERMAN

A Chicago public relations firm providing senior-level talent, multiple-industry expertise, and innovative marketing and public relations ideas that work. We take a holistic approach to understand and help solve your challenges. We’re equal parts business consultants, marketing specialists and expert story tellers. But, most importantly, we’re committed to helping grow your business.

Whether you’re launching a new product, service or entire business; rebranding your organization; want to distinguish yourself and communicate more effectively with your audiences; seeking crisis management help; and/or simply need a new PR firm that will help take you where you need to go…you’ve come to the right place. We work great with hands-on business owners, tech entrepreneurs, CEOs, chief marketing officers, directors of communications and other nice people in need of a trusted marketing or PR partner. We’re not all things to all companies, but we are an invaluable partner to our clients. We invite you to find out why and then see if we’re a good fit for your organization.

Service Focus
  • Marketing
  • Advertising
  • Pr
  • Software Development

The most common PR mistakes

PR is a powerful tool, but only when it is used and implemented in the right way. Unfortunately, sometimes PR efforts bring no results due to an unprofessional approach and lack of experience. Below you can see the most popular PR mistakes.

Unclear goals

Quite often, PR goals are rather vague. They can be described as "improved visibility" or "better brand recognition." However, it is recommended to be more precise about goal-setting and outcome measurement. Accurate objectives simplify the work of PR agents and let customers track the progress. 

For example, your goal should be not just to improve brand awareness but to enhance it among target customers by 15% and define the appropriate ways to measure it. In these terms, B2B companies can often utilize their own website analytics to evaluate the effect of earned media, whereas others can apply to external vendors for customer research. Still, the best USA PR companies have a wide range of tools in place to identify a share-of-voice increase within your niche.

Improper research

Many people associate the success of PR with creativity. While it is indeed essential to come up with a brilliant and innovative idea of a product launch or a brief pitch that can capture the public's attention, it is still is not enough to achieve excellent results. The most outstanding PR campaigns result from the creative approach and preliminary research. Information is power. 

The consistent research ensures that a PR strategy is appropriate and targets the right audiences at the right places. Besides, preliminary research is a part of the success measurement mentioned above. The only way to understand whether the 15% awareness goal has been met is to have benchmark data. The comprehensive research can provide useful insights and inspire great ideas. Relevant and accurate data is a valuable asset for every PR campaign.

Sophisticated message

Sometimes there is a temptation to describe all the technical advantages and peculiarities of your product or a production process. Still, it is better to avoid technical jargon and technical details. Instead, it is better to demonstrate the value of your products or services and explain to your audience how they can benefit from them. One more common mistake related to messaging is an attempt to target all your potential consumers at ance with one message. It is really a bad idea. It always makes sense to target a particular audience.

Insufficient interview prep

If your PR agent has managed to arrange an interview for you on a popular TV channel or radio station, it is doesn't mean that the thing is in the bag. Every interview should be considered as an opportunity that can change the course of your business development. That is why every interview requires preliminary preparation in order to ensure great results. Nevertheless, a lot of top executives make a huge mistake ignoring an interview preparation due to the lack of time or a feel that they know the drill pretty well. 

As a result, PR specialists frequently witness boring executive interviews, failures, missed opportunities, and sometimes even real disasters. Proper interview preparation gives a chance to train social skills, overcome awkwardness, fluently deliver several top messages, and properly respond to hard-hitting questions. So, we strongly recommend you not neglect interview preparation and media training provided by the top PR agencies in the USA.

Explicit promotion

PR is everything about storytelling. Still, not everyone interprets it correctly. If your story mostly describes numerous advantages of your product compared with the competitors' ones, that's not a story, but self-promotion. This approach unlikely to draw much attention and let you establish strong relationships with the target audience. A competent USA PR agency can tap its own rich expertise to explain why such a story is non-effective and how to improve it.