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Top PR Agencies in South Korea

Over the last two decades, South Korea has managed to take a quantum leap in economic development. Moreover, it had become an important player in the Asia-Pacific and global market. Today, high-tech brands of South Korea like Samsung, LG, and Hyundai are well known all over the world, and its cultural products, cosmetic brands, cuisine, and clothing are also on-demand in numerous countries of the world.

So business life in South Korea is humming. As a result, PR services are sought-after. Well-respected brands and numerous start-ups are struggling for customers and public attention.

Professional South Korea public relations firms are go-to which can drive any business to the next level. Reputation management, event management, crisis management, media relations, social media relations, public affairs, content generation, influencer engagement are just the tip of the iceberg. Top PR agencies South Korea offer a broad range of services to companies involved in the most varied industries.

If your company has an urgent need for a reliable PR partner, our ranking can come in handy and save a ton of your valuable time. The Superbcompanies experienced analysts have studied numerous best public relations agencies in South Korea and picked up the most professional ones in order to help you find the cream of the crop.

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List of the top PR Agencies in South Korea

Updated: 29 January 2024
1st
Edelman logo
$100 - $149 / hr
500+
1952
Germany, Canada, United States

Edelman

Since 1952, Edelman has profoundly shaped the ways that companies and brands communicate. In the early years, we defined modern public relations. Today, with more than 65 offices and 5,000 employees partnering with 2,000 of the world’s leading clients, we are redefining PR as communications marketing. We partner with many of the world’s largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations.

Edelman is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.

Service Focus
  • Marketing
  • Pr
2nd
McCANN Korea logo
Undisclosed
500+
1902
South Korea

McCANN Korea

McCann Worldgroup is a leading global marketing firm providing today's marketers with best-in-class strategic and creative services that meet their brand-building needs across all communications channels. Our 23,000 employees in more than 120 countries collaborate to integrate advertising, relationship management, promotion/event marketing, design, P.R., health communications, worldwide production, and all forms of digital marketing.

Service Focus
  • Pr
3rd
KPR & Associates, Inc. logo
Undisclosed
50-199
1989
South Korea

KPR & Associates, Inc.

KPR & Associates is one of the largest PR agencies in Korea with over 27 years of history. Its expertise ranges from corporate reputation management to social communications. KPR's mission is to be the leading provider of comprehensive, effective and dependable solutions for your communications needs.

Service Focus
  • Pr
  • Marketing
4th
Korcom Porternovelli logo
Undisclosed
10-49
1995
South Korea

Korcom Porternovelli

Found in 1995, KorCom Porter Novelli is the Korean partner of Porter Novelli, which is also part of Omnicom Goup, one of the most noteworthy advertising and marketing holding company in the world. Based on global network which is spread across total 60 countries and 90 regions, KorCom Porter Novelli provides complete communication services through macroscopic and strategic approach.

Service Focus
  • Pr
5th
CNC Seoul logo
Undisclosed
50-199
2002
South Korea

CNC Seoul

We are ideally equipped to help global business and institutional leaders address these challenges and opportunities. We partner with them to develop and execute the necessary integrated communications strategies to gain the confidence of key stakeholders in this era of accelerated change. That is why many of the world’s leading companies and organizations, as well as many fast-growth companies and prominent individuals, seek the deep experience, proven judgement, and objective counsel of Kekst CNC.

As trusted advisors, the firm brings expertise on such high stakes matters as: M&A, shareholder activism and governance, crisis communications, restructurings, regulatory investigations/resolutions, litigation support, investor relations, IPO communications, issues and reputation management, change management and employee engagement, as well as digital and social communications. Kekst CNC’s judgment and counsel is supported by objective insights, based on access to proprietary research, data and analytics capabilities.

Service Focus
  • Pr
6th
M&K PR Consulting logo
Undisclosed
1-9
2002
South Korea

M&K PR Consulting

M&K PR’s vision is “Making Each Day Better by Learning from Experience of the Preceding Day.”

As a PR firm, we pride ourselves for providing clients with solutions that best suit their needs.

Whether it is corporate communications, brand awareness or acquiring new consumers.

We have an expert for each request.

To make that possible we hire the best talents and provide opportunities to work with the best team and leadership to learn and grow as industry professionals.

If you are an aspiring young professional looking to work with us, find out more about available job roles by clicking the button below.

Service Focus
  • Pr
7th
Edge Communications logo
Undisclosed
1-9
2008
South Korea

Edge Communications

Welcome to EDGE. Your Communications Partner in Korea.

Located in Seoul, Korea, EDGE Communications is your solution for raising key stakeholder awareness of your firm, managing media to achieve your goals and – ultimately – raising your bottom-line results. EDGE Communications consists of seasoned communications professionals with extensive experience in the Korean market. Our diverse staff treat multicultural issues as opportunities.

EDGE Communications is part of the Grayling Global Network.

Service Focus
  • Pr
8th
Insight Communications Consultants logo
Undisclosed
1-9
2004
South Korea

Insight Communications Consultants

Insight believes that the best way to help the companies we represent is to earn the professional respect of the media on their behalf. Insight is in a unique position to do so since it is the only PR agency in Korea with management consisting of former senior journalists from top-tier international media.

In working with Insight, the client is not only buying into our extensive range of local and international media contacts, but also our well-honed storytelling skills and our deep knowledge of the Korean market and media.

We provide the conceptual thinking and great content that makes the client stand out in a competitive media environment. Our goal is to attract clients who share our values and who are not looking for “yes men” but rather an agency that is willing to challenge assumptions in the interest of providing thoughtful counsel.

Service Focus
  • Pr
9th
Weber Shandwick logo
Undisclosed
500+
0
South Korea

Weber Shandwick

Leading organisations in Korea turn to Weber Shandwick to deliver deeper impact. As client business models — and communications methods — adapt to new realities, we’re uniquely suited to bring diverse talents, global insights and pioneering instincts to deliver industry-defining work.

Service Focus
  • Pr
10th
PANONY logo
$300+ / hr
10-49
2018
China, South Korea

PANONY

PANONY is one of Asia’s earliest blockchain consulting firms dedicated to providing localized knowledge and expedient access to global market resources. Based out of Shanghai, Hong Kong and Seoul, PANONY has assembled a management and advisory team of world-class experts and renowned industry veterans and has acted as strategic consultants for over a hundred projects to date.

Its news division PANews actively delivers unique and actionable insights of blockchain and cryptocurrency for entrepreneurs.

Service Focus
  • Consulting
  • Marketing
  • Pr

What is digital PR in practice?

PR pioneers at once noticed the true value of the media and recognized the benefits of its usage.to deliver brand messages. Over the years, media have been developed. At first, there was just printing, but in a while, radio and television appeared. Taking into account this continuous development, PR professionals have had to adjust their tactics to stay relevant and effective. The advent of the Internet and the growing popularity of social networks gave birth to a new type of PR, which is known as digital or online PR. So, let's take a closer look at it.

What is Digital PR?

Whatever medium is used, the main goal of PR remains the same, i.e., to improve the public position of the brand.

Digital PR makes active use of online platforms to establish, manage, and develop a brand reputation, awareness, credibility, and relations with the public at large. For this purpose, digital PR agencies work closely with online journalists, bloggers, and influencers relevant to various business domains. The core goal is to gain earned media exposure across a wide range of online platforms. The most widely used online platforms are news sites, online blogs, forums, podcasts, social media platforms, business networks, etc.

Utilizing all these platforms, brands can reach out to a wide target audience and influence it effectively.

Under the condition of proper implementation and execution, digital PR becomes an effective tool to improve brand reputation, visibility, recognition, and SEO.

What are the main responsibilities of a digital PR agency?

Professional digital PR companies draw up PR strategies to help their clients achieve their business goals. For this reason, they leverage a customized and consistent approach dealing with the most various issues from backlink building and organic traffic increase to the thought leadership establishment. To provide their clients with the best results, PR agencies perform the following tasks on an ongoing basis:

  • Media monitoring

Digital PR companies monitor media to identify the tendencies and news in your industry in order to understand which content can be interesting for your target auditory and which story can be considered as newsworthy. Besides, non-stop media tracking helps identify how frequently a brand name is mentioned on the media and in which aspect. Such an approach lets PR agents be well informed and predict possible troubles and challenges.

  • Story pitching to online media platforms

Story pitching to online media platforms is one of the core responsibilities of any digital PR agency. In these terms, PR agents make every effort to arrange, for example, guest post pitches, interviews, podcast visits, and many others.

  • Effective keyword research

As a rule, a good PR team consists of the most varied specialists, and an SEO expert is usually one of them. With his help, a PR agency can conduct effective keyword research. It is a very important task as by using appropriate keywords in your content, you can significantly improve the organic traffic of your website.

  • Valuable content generation

One more important responsibility of a digital PR agency is to create unique, interactive, memorable, and interesting content that can catch the attention of the public and make it engaged. So PR agents work on white papers, articles, case studies, infographics, etc. Nowadays, video content is gaining popularity, so PR agents do not ignore it as well.

  • Social media strategy design

Social media has become a powerful tool for influence. Having a strong social media presence, a company can significantly improve its reputation, visibility, and awareness and establish strong relationships with the target audiences. Digital top PR agencies South Korea make up effective social media strategies to help companies get the most out of social networks. They can identify which social media platforms are more popular among your auditory and which actions should be taken to strengthen your social media presence. South Korean public relations firms should have a social media superstar who is involved in managing, growing, and gathering feedback across all your social media channels.

You have got acquainted with the most important responsibilities of digital PR agencies in South Korea. However, this list can be significantly extended as, in reality, digital PR experts settle a great number of issues.

Top PR agencies in South Korea are good at traditional and digital PR can help you reach the most ambitious aims.