Marketing

Branding

Creative, Design & Production

Logo Design

Web Design

Video Production

Digital Marketing

Social Media Marketing

Search Engine Marketing

Content Marketing

Advertising

Online Advertising

Healthcare & Medical

Restaurants

Real Estate

Hospitality & Leisure

Dental

Oil & Energy

eCommerce

Automotive

Financial & Payments

Travel & Lifestyle

Hotel

Food & Beverages

Insurance

Transportation & Logistics

Utilities

Gambling

We worked with Coller Capital to overhaul their digital presence, creating a modern, professional website that reflects their global leadership in private equity. Here's how we made it happen: ✅ Designed a clean, responsive website to match their prestige and scale✅ Improved site navigation and UX for a smoother user journey✅ Integrated a flexible CMS to allow their team to easily update content✅ Focused on clarity, performance, and a minimalist visual language ✅ Delivered a scalable platform fit for future growth and content needsThe result: a digital presence that’s sharp, intuitive, and built to last 💼🌍

"Elevating a Global Private Equity Brand with Clean, Scalable Web Design

We partnered with a well-established dental practice to drive more qualified patient enquiries and boost visibility online. Here's what we did: ✅ Ran a full SEO audit to uncover performance gaps and keyword opportunities✅ Targeted high-value treatments like Invisalign, implants, and cosmetic dentistry✅ Optimised content and technical SEO to improve Google rankings✅ Delivered ongoing tracking and strategy adjustments for long-term growth✅ Achieved #1 Google rankings for multiple competitive local keywords Results: • 80% of traffic now from organic search • 36% improvement in keyword rankings • Surge in form submissions and local visibility

Boosting Patient Leads Through Smart SEO for a Growing Dental Practice 

We worked with a private dental clinic to boost visibility and drive high-quality enquiries through Meta (Facebook &amp; Instagram) ads. The objective? More private bookings, especially for cosmetic treatments. ✅ Designed eye-catching ad creatives tailored to the clinic’s brand and audience✅ Built targeted Meta ad campaigns focused on Invisalign, implants &amp; whitening✅ Used geo-targeting and audience segmentation to reach the right patients✅ Created mobile-first landing pages for conversion optimisation✅ Continuously A/B tested copy, creatives and CTAs for better performance Results: • 3.7x return on ad spend (ROAS) • 60% increase in private treatment enquiries • Cost-per-lead reduced by 43% in 90 days • Significant uplift in brand visibility across social A smart, results-driven campaign that turned scrolls into bookings 🎯📈

Driving High-Intent Patient Leads with Targeted Meta Ads 🦷📲

We’re a UK-based, results-driven digital marketing agency that understands how fast the digital landscape evolves — and we stay ahead of it. From PPC and SEO to web design and social media, we deliver tailored strategies that keep your brand visible, relevant, and competitive. Our team is constantly adapting to the latest trends, algorithm updates, and platform changes to ensure your campaigns work — generating clicks, engagement, and real results. With a mix of performance data and creative thinking, we help businesses grow with marketing that actually moves the needle.

United Kingdom

london

Refrakt Digital

Vicki at Refrakt Digital helped build a strong brand for my sunglasses business, focusing on SEO and PPC. She optimized content for search engines and created effective ad campaigns, significantly boosting our online traffic and driving the conversions.

Business Branding 

This project focuses on launching a comprehensive digital marketing campaign combining PPC and SEO strategies to drive qualified traffic to the hotel's website, increase direct bookings, and reduce dependency on third-party booking platforms.Through targeted PPC campaigns on Google Ads and Meta platforms, we aim to capture high-intent travelers searching for accommodation in the hotel's region. These campaigns will include branded and non-branded search ads, retargeting, and display ads to reach both new prospects and returning visitors.In parallel, the SEO component will enhance the hotel's organic search visibility by optimizing on-page content, improving technical performance (site speed, mobile-friendliness, structured data), and building authoritative backlinks. Special attention will be given to local SEO to dominate "near me" and location-specific searches.Objectives:<ul><li>Increase website traffic and reduce bounce rates</li><li>Boost direct bookings through optimized landing pages and CTAs</li><li>Improve keyword rankings for competitive travel-related queries</li><li>Enhance local search presence (Google Business Profile, local citations)</li><li>Reduce cost-per-acquisition (CPA) and improve ROAS for paid campaigns</li></ul>Deliverables:<ul><li>PPC campaign strategy, ad copy, and creatives</li><li>Weekly ad performance tracking and optimisation</li><li>Comprehensive SEO audit and action plan</li><li>Keyword research and content optimisation</li><li>Monthly performance reporting with actionable insights</li></ul>

Integrated PPC and SEO Campaign for Hotel Brand Visibility and Direct Bookings

This project focuses on launching a comprehensive digital marketing campaign combining PPC and SEO strategies to drive qualified traffic to the hotel's website, increase direct bookings, and reduce dependency on third-party booking platforms.Through targeted PPC campaigns on Google Ads and Meta platforms, we aim to capture high-intent travelers searching for accommodation in the hotel's region. These campaigns will include branded and non-branded search ads, retargeting, and display ads to reach both new prospects and returning visitors.In parallel, the SEO component will enhance the hotel's organic search visibility by optimizing on-page content, improving technical performance (site speed, mobile-friendliness, structured data), and building authoritative backlinks. Special attention will be given to local SEO to dominate "near me" and location-specific searches.Objectives:<ul><li>Increase website traffic and reduce bounce rates</li><li>Boost direct bookings through optimized landing pages and CTAs</li><li>Improve keyword rankings for competitive travel-related queries</li><li>Enhance local search presence (Google Business Profile, local citations)</li><li>Reduce cost-per-acquisition (CPA) and improve ROAS for paid campaigns</li></ul>Deliverables:<ul><li>PPC campaign strategy, ad copy, and creatives</li><li>Weekly ad performance tracking and optimization</li><li>Comprehensive SEO audit and action plan</li><li>Keyword research and content optimization</li><li>Monthly performance reporting with actionable insights</li></ul>Duration: 3–6 months (initial phase)

Refrakt Digital was engaged to support our business objectives by enhancing our organic search presence and optimizing our paid advertising campaigns. The primary goals were to improve search engine rankings (SEO), drive more qualified organic traffic, and reduce the overall cost-per-click (CPC) across our paid media channels.The project began with a comprehensive audit of our existing website content, technical SEO elements, and ad campaign structures. Refrakt Digital then developed and implemented a tailored SEO strategy focused on content optimization, keyword targeting, and technical improvements to enhance site performance and visibility.In parallel, their team restructured our paid advertising campaigns to increase efficiency and target relevance, which resulted in a significant decrease in CPC and improved conversion performance.Throughout the project, Refrakt Digital maintained open lines of communication, provided regular performance updates, and adapted the strategy based on ongoing results and feedback. The project successfully met our objectives, delivering measurable improvements in both organic reach and paid ad performance.

PPC and SEO

Founder of Refrakt Digital, a creative agency that bridges bold, soulful creativity with data-driven performance. With over 15 years of marketing experience working alongside top agencies and leading corporate teams, she knows exactly what makes a good agency shine—and what causes others to stumble. Her strategic, hands-on approach blends creativity with real-world results to drive growth and meaningful audience connections.

Refrakt Digital

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