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The Best Public Relations Firms in South Korea

Over the last two decades, South Korea has managed to take a quantum leap in economic development. Moreover, it had become an important player in the Asia-Pacific and global market. Today, high-tech brands of South Korea like Samsung, LG, and Hyundai are well known all over the world, and its cultural products, cosmetic brands, cuisine, and clothing are also on-demand in numerous countries of the world. So business life in South Korea is humming. As a result, PR services are sought-after. Well-respected brands and numerous start-ups are struggling for customers and public attention. Professional South Korea public relations firms are go-to which can drive any business to the next level. Reputation management, event management, crisis management, media relations, social media relations, public affairs, content generation, influencer engagement are just the tip of the iceberg. Top PR agencies South Korea offer a broad range of services to companies involved in the most varied industries. If your company has an urgent need for a reliable PR partner, our ranking can come in handy and save a ton of your valuable time. The Superbcompanies experienced analysts have studied numerous best public relations agencies in South Korea and picked up the most professional ones in order to help you find the cream of the crop.

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6 Companies
Last updated:Oct 30, 2024
in 2024
The Best Public Relations Firms in South Korea

List of The Best Public Relations Firms in South Korea

Edelman logo

A Leading Global Communications Marketing Firm.

About company

Since 1952, Edelman has profoundly shaped the ways that companies and brands communicate. In the early years, we defined modern public relations. Today, with more than 65 offices and 5,000 employees p... Read more about Edelman

Undisclosed

$100 - $149/hr

500 - 999

1952

Germany


Service focuses

About company

Eidetic Marketing l Global Experience Marketing Agency EIDETIC is an award-winning agency specializing in event marketing and brand design, with offices in Seoul, Shanghai and Los Angeles. They ex... Read more about Eidetic Marketing

$200,000 - $999,999

NA

10 - 49

2012

Gangnam-gu, South Korea


Service focuses

About company

Found in 1995, KorCom Porter Novelli is the Korean partner of Porter Novelli, which is also part of Omnicom Goup, one of the most noteworthy advertising and marketing holding company in the world. Bas... Read more about Korcom Porternovelli

Undisclosed

Undisclosed

10 - 49

1995

South Korea


Service focuses

About company

We are ideally equipped to help global business and institutional leaders address these challenges and opportunities. We partner with them to develop and execute the necessary integrated communication... Read more about CNC Seoul

Undisclosed

Undisclosed

50 - 199

2002

South Korea


Service focuses

About company

M&K PR’s vision is “Making Each Day Better by Learning from Experience of the Preceding Day.” As a PR firm, we pride ourselves for providing clients with solutions that best suit their needs. Whether... Read more about M&K PR Consulting

Undisclosed

Undisclosed

1 - 9

2002

South Korea


Service focuses

About company

Welcome to EDGE. Your Communications Partner in Korea. Located in Seoul, Korea, EDGE Communications is your solution for raising key stakeholder awareness of your firm, managing media to achieve your... Read more about Edge Communications

Undisclosed

Undisclosed

1 - 9

2008

South Korea


Service focuses

Marketing

Related Categories

Marketing

Related Industries

What is digital PR in practice?

PR pioneers at once noticed the true value of the media and recognized the benefits of its usage.to deliver brand messages. Over the years, media have been developed. At first, there was just printing, but in a while, radio and television appeared. Taking into account this continuous development, PR professionals have had to adjust their tactics to stay relevant and effective. The advent of the Internet and the growing popularity of social networks gave birth to a new type of PR, which is known as digital or online PR. So, let's take a closer look at it.

What is Digital PR?

Whatever medium is used, the main goal of PR remains the same, i.e., to improve the public position of the brand.

Digital PR makes active use of online platforms to establish, manage, and develop a brand reputation, awareness, credibility, and relations with the public at large. For this purpose, digital PR agencies work closely with online journalists, bloggers, and influencers relevant to various business domains. The core goal is to gain earned media exposure across a wide range of online platforms. The most widely used online platforms are news sites, online blogs, forums, podcasts, social media platforms, business networks, etc.

Utilizing all these platforms, brands can reach out to a wide target audience and influence it effectively.

Under the condition of proper implementation and execution, digital PR becomes an effective tool to improve brand reputation, visibility, recognition, and SEO.

What are the main responsibilities of a digital PR agency?

Professional digital PR companies draw up PR strategies to help their clients achieve their business goals. For this reason, they leverage a customized and consistent approach dealing with the most various issues from backlink building and organic traffic increase to the thought leadership establishment. To provide their clients with the best results, PR agencies perform the following tasks on an ongoing basis:

  • Media monitoring

Digital PR companies monitor media to identify the tendencies and news in your industry in order to understand which content can be interesting for your target auditory and which story can be considered as newsworthy. Besides, non-stop media tracking helps identify how frequently a brand name is mentioned on the media and in which aspect. Such an approach lets PR agents be well informed and predict possible troubles and challenges.

  • Story pitching to online media platforms

Story pitching to online media platforms is one of the core responsibilities of any digital PR agency. In these terms, PR agents make every effort to arrange, for example, guest post pitches, interviews, podcast visits, and many others.

  • Effective keyword research

As a rule, a good PR team consists of the most varied specialists, and an SEO expert is usually one of them. With his help, a PR agency can conduct effective keyword research. It is a very important task as by using appropriate keywords in your content, you can significantly improve the organic traffic of your website.

  • Valuable content generation

One more important responsibility of a digital PR agency is to create unique, interactive, memorable, and interesting content that can catch the attention of the public and make it engaged. So PR agents work on white papers, articles, case studies, infographics, etc. Nowadays, video content is gaining popularity, so PR agents do not ignore it as well.

  • Social media strategy design

Social media has become a powerful tool for influence. Having a strong social media presence, a company can significantly improve its reputation, visibility, and awareness and establish strong relationships with the target audiences. Digital top PR agencies South Korea make up effective social media strategies to help companies get the most out of social networks. They can identify which social media platforms are more popular among your auditory and which actions should be taken to strengthen your social media presence. South Korean public relations firms should have a social media superstar who is involved in managing, growing, and gathering feedback across all your social media channels.

You have got acquainted with the most important responsibilities of digital PR agencies in South Korea. However, this list can be significantly extended as, in reality, digital PR experts settle a great number of issues.

Top PR agencies in South Korea are good at traditional and digital PR can help you reach the most ambitious aims.

How much does it cost to hire Public Relations Firms in South Korea?

Pricing by Location in 2024
Data current as of: Oct 26, 2024

KR

KR
Country

6

Total number of companies

5

Companies undisclosed data

1

Companies provided data
Employees
Avg. hourly rate
500 - 999
Number of companies

$100 - $149/hr

1

1

1

100.00%

1

$100 - $149/hr

Avg. hourly rate

$100 - $149/hr

Most popular

Results of our research on 6 South Korea-based Public Relations Firms:

Hourly rate data disclosure
  • 83.3%

    of companies in this research did not disclose their hour rate information.

  • 16.7%

    of companies in this research provided their hourly rate information.

The size of companies
  • 100.0%

    500 - 999

The findings reveal trends in the pricing policies and structures of companies featured on our portal.

Summary of Public Relations Firms in South Korea (as of Oktober 26, 2024)

To determine the average hourly cost of hiring public relations firms in South Korea, we can analyze the distribution of companies across different hourly rate ranges and company sizes.

Hourly Rate Ranges:

  • $100 - $149/hr: 1 company (100.00%) Most Popular Rate & Average Rate

Analysis

  1. Most Popular Hourly Rate & Average Rate: The most popular hourly rate among public relations firms in South Korea is $100 - $149/hr, with 1 company (100.00%) offering services within this range. This indicates that a significant portion of the market is targeting a mid-range pricing strategy, which may appeal to a broad spectrum of clients seeking a balance between cost and quality.

Conclusions

  • The Public Relations market is diverse, with a substantial number of companies offering services at different price points to cater to a wide range of clients.
  • The most competitive and densely populated hourly rate range is $100 - $149/hr, making it the most accessible for many potential clients.
  • The hourly rates ($100 - $149/hr and above) are also common, indicating a robust market for specialized and potentially higher-quality services.

This analysis provides a comprehensive overview for businesses or individuals looking to hire public relations firms in South Korea, enabling them to make informed decisions based on their budget and project requirements.