The Best Public Relations Firms in San Francisco

Types of PR agencies

The first PR agency appeared in the USA in 1900 and was founded by the three former Boston journalists. Since that time, public relations has been continuously developing. The operation of PR agencies has undergone numerous changes as well. Most PR companies tend to focus on particular industries and particular services. Therefore, today there are several types of PR companies, and you should take this into account while searching for a perfect PR agency in San Francisco that can meet all your requirements and expectations.

Big PR agencies

As its name suggests, a big PR company is a large, global international firm with numerous departments and specialists as well as a great number of useful contacts and a great variety of helpful tools. As a rule, they have a rich experience and offer a broad range of services. Effective networking lets them expose your brand across all media platforms, while diverse culture provides various ideas and opinions. However, as opposed to boutique PR firms, big PR companies are not so good at digital and not flexible enough when it comes to changes in a PR strategy. They cannot handle this on the fly. Nevertheless, large corporations seeking after fast and excellent results opt for dealing with big public relations agencies.

Boutique PR agencies

Boutique PR firms have at their disposal a smaller team of PR experts dealing with the most various aspects of PR. Usually, such PR companies do not possess the vast resources big PR companies have, but they are more customer-oriented and use a personal approach to each project. Among the advantages of boutique PR agencies is also flexibility. They are able to respond quickly to any changes or customers' suggestions as they should not be approved by numerous departments and managers, and there is no need to check whether they comply with a company policy. Apart from this, the services of boutique PR firms are usually charged cheaper. That is wy it is the best option if you are on a tight budget.

Specialized PR agencies

These PR agencies provide their services to the companies of particular industries. For example, today, you can find PR agencies providing their services exclusively for educational institutions, dentists, healthcare providers, realtors, automobile companies, etc. Besides, some specialized PR agencies prefer to focus on a particular aspect of PR, like media relations, reputation management, crisis management or social media, etc. As a result, such agencies can provide you with real PR experts in a particular domain who are not only good at public relations but also know all the needs, challenges, tendencies, i.e., all ins and outs of the corresponding industry.

Traditional PR agencies

Generally, traditional PR agencies concentrate on traditional media outlets, such as newspapers, magazines, TV channels, and radio stations. They make efforts to secure placements on these outlets and very occasionally provide any digital services.

Our list of the top PR companies in San Francisco contains the best PR agencies of each type in order to give you an opportunity to choose the most appropriate one.