Now media buyers should be familiar with various indicators, purchase models, metrics, evaluation of the purchased traffic effectiveness, related software, and other advertising tools. They should be able to work with various advertising platforms, teaser networks, and analytical services.
What is a media planning agency?
Many people are still unaware of media planning agencies or uncertain about their services and, as a result, miss out on benefits for their businesses. In a nutshell, media planning and buying agencies deal with advertisement placement, strategies, negotiations, and budgeting. They usually conduct market research, identify the target audience, its needs and behavior, find the best advertising spaces, and negotiate for the best price, place, and time.
The main media buying services
- negotiating with advertising networks and platforms for obtaining the most beneficial conditions;
- optimization of advertising costs, document management, and reporting;
- creation, maintenance, monitoring, and optimization of various advertising channels, networks, and accounts.
Benefits of working with a media buying agency
Cost saving
Many companies still consider collaboration with media buying agencies as unnecessary wastes. But hiring a competent media buying agency, you will spend less money than trying to handle advertisement issues on your own. As a rule, due to numerous regular orders, media buying agencies receive significant discounts and favorable terms from media vendors. That is why working with them, you will be able to get more advertisement spots for the same budget.
Professional approach
Media buying agencies have excellent experts who are aware of the latest tendencies and have the required knowledge and a wide network of useful contacts. They are able to assess your needs, offer you the best conditions, and give useful recommendations
Market Expertise
Media buying agencies can help you use traditional and digital marketplaces to the full to achieve your company's goals. They have rich experience working in various markets and know what is more effective for your business and in which way you can draw your target audience's attention and generate the maximum number of leads.
Calls handling
When you hire a media buying company, you can avoid dealing with numerous calls as they undertake communication with media sales reps. So you will not be stuck on the phone talking over multiple proposals and favorable terms.
Evaluation
Once everything is settled, and ads are launched, it is essential to monitor results to ensure effectiveness and a positive ROI. While you may not have enough time and skills to deal with it, a competent media buying agency has all the needed resources and skills to track advertisement campaign performance and ensure that advertising costs don't go to waste.
Effective negotiation
Media buying agencies are indeed good at negotiating. As a rule, they can arrange various ‘extras’ to your standard package and get the best advertising places on better terms and at a fraction of the cost.
