In the present day, marketing and quality advertising are important for all types of goods and services. Advertising for the healthcare industry is no exception. The problem is that promotion in this area is a rather complicated process. The legislation imposes limits for advertising in the medical field, so here marketers can not implement all possible practices and strategies that are usually widely used in other business areas.
Peculiarities of healthcare providers advertising:
As you can see, the effective promotion of healthcare products and services has many ifs and buts, and it is simply impossible without the help of a competent staff of the top healthcare advertising agencies.
The selection of a healthcare marketing agency to partner with your clinic or pharmaceutical company can indeed be challenging. Use our list to get acquainted with the top healthcare providers advertising companies for your business's needs.
BrandTuitive is a branding agency based in New York City. As branding experts, we say that we don't create brands, but rather, we reveal them. Creativity that is deeply rooted in powerful strategic thinking and our passion for results set us apart.
Stevens & Tate Marketing is a leading Chicago-based, integrated marketing and advertising agency that is servicing clients nationwide. We specialize in digital marketing, broadcast advertising, package design, media planning and buying, SEO, social media and website design. Stevens & Tate has a solid client base in many industries such as B2B, Real Estate, Senior Living, Hospitality, Food Retail, and Healthcare. At Stevens & Tate we understand the importance of offering leadership in thinking and process. We know objectives and strategies should always be bold and measurable. Creative must clearly convey your service or product's unique competitive advantage. At Stevens & Tate, we "Make Things Happen" for our client partners.
We help organizations deliver unique customer experiences through combining disciplines of strategy, innovation, creative, technology and marketing. Known by clients as The Challenger Agency, our approach includes questioning assumptions, challenging solutions, and rethinking measurables before blindly taking action. By approaching business problems with a challenger mindset, we come as a breath of fresh air for many organizations that feel stuck, extending the impact of their investments and creating momentum within their organizations.
Applying to a healthcare advertising agency is an important step for your business. As healthcare is a rather specific industry, you should be very careful about your partners. Experienced healthcare ad agencies can boost your business development while dilettantes can harm your reputation and lead to trouble.
Many aspects must be taken into account, as you choose a healthcare advertising agency, below cited tips should help you make the right decision.
First of all, you should define your business goals and ask your prospective healthcare ad agency to explain how they can help reach specific objectives and goals of your business. Make sure that they, from the very beginning, understand what you really need.
Everyone wants to see the results of cooperation. At once, enquire about the agency's method to quantify results, measure, and report ROI.
As was said, healthcare advertising is more than specific. Clinics and pharmaceutical companies must be in line with high standards and numerous legislative acts, that is why prior experience is undoubtedly a must for a good healthcare advertising agency. You must thoroughly check reviews and list of the past and current clients of your prospective healthcare ad agency.
Digital capabilities are essential nowadays, especially for healthcare providers. Ask an agency to show examples of the digital presence created for other clients. If digital marketing is not a strong point of the agency, there is no sense to hire it.
To avoid unpleasant surprises and unexpected expenses, discuss in advance your budget, and agree on billing and payments.
Each marketing agency leans towards a certain style. It can be provocative and trendy or more conservative and traditional. Consider your brand image and your target audience's interests and choose accordingly.
Violations of HIPAA and Stark are serious risks to healthcare providers in their marketing efforts. Choosing a healthcare provider advertising company, make sure that it is good at HIPAA and Stark requirements understanding. In such a way, you will protect your company law violations during marketing campaigns as all advertising must be done in compliance with HIPAA and Stark.