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The Best Education Advertising Companies 2020

Education Marketing didn't come up that long ago. Market relations development has led to the fact that education has turned from a free privilege paid by the state into a product, or rather a service. In a relatively short period of time a market of educational services has developed, and over the past 5-7 years has made an enormous leap. So far, marketing and market management tools have been underused in the education sector. But real-life practice and experience demonstrate that a successful activity in the educational sphere is ensured by marketing approaches in the management and promotion, in particular.

Today, it is no longer disputable that educational services in the modern market are a product, to maintain the competitiveness of which it is necessary to use integrated marketing methods. 

Different education marketing companies are set up every year, each of them is ready to provide you with all possible marketing services. But education marketing is rather specific as it is concerned with the lives of children. That is why it is crucial to hire the most reliable and experienced education marketing agency.

Below you can find a list of Education Advertising Companies that have years of experience and specific knowledge in the sphere of education, which will help to identify and achieve your marketing goals.

Top Education Advertising Companies in 2020

List of the top education advertising companies

We are growth strategists with a digital marketing sweet spot. Whether you’re looking for web design, branding, or digital strategy, Brolik sets you on a path for growth starting with an understanding of your business model and goals. Our iterative approach to projects ensures that we achieve sustainable growth for your business. By positioning you on the correct channels, learning how to communicate your unique value, and finding market opportunities - our focus is always on connecting with the right audience at the right time. We go beyond strategy to execute on our plan, by removing the boundaries between branding, creative, marketing, advertising and tech through our integrated approach. We help businesses go bigger - whether you’re well-known or just getting started - by taking the mystery out of marketing with our scalable process. Let’s create the future of your business.

Rates
$150 - $199 / hr
Employees
10 - 49
Founded
2004
Country
United States

Captains of Industry is a creative marketing consulting firm that works with challenger brands to solve tough communications challenges in unconventional ways. We are dedicated to supporting challenger brands with content designed to move markets and mindsets. We believe that the cornerstone of traditional marketing—the idea of making people want stuff—has become increasingly irrelevant. So the mainstay of our work is just the opposite: make stuff that people want.

Rates
$100 - $149 / hr
Employees
10 - 49
Founded
2002
Country
United States

Chair 10 Marketing leverages over a decade of vast pay-per-click experience to ensure your marketing budget is invested as efficiently and effectively as possible. Based in Seattle, a west coast hub of innovation, our knowledgeable team stays up to date on the latest digital marketing trends and developments so you don’t have to. We can take your digital marketing efforts to the next level.

Rates
$100 - $149 / hr
Employees
10 - 49
Founded
2006
Country
United States

We are a full-service brand, marketing, and digitalagency that specializes in building marketing strategies for professional service firms and B2B companies. We're professional, easy to work with, and cost-effective with a singular focus on delivering the highest level of client service, especially within tight timelines. And, if you’ll notice, we also like to have a bit of fun.

Rates
$150 - $199 / hr
Employees
10 - 49
Founded
2003
Country
Canada

Davis Advertising is one of the largest independent agencies in New England. We offer a wide array of in-house services including strategic branding, website design and marketing, full in-house TV, video, and radio production, graphic design, social media strategy, copywriting, public relations and media buying. Davis has consistently been named the area’s number one agency under the “Top Advertising and PR Firms” category in the annual Book of Lists published by the Worcester Business Journal.

Rates
$150 - $199 / hr
Employees
10 - 49
Founded
1948
Country
United States

Every business is on a journey. We help define the path—by showing clarity, reducing noise, and connecting the dots. Fieldtrip's mission is to build intelligent, design-focused solutions for inspiring businesses, unique products and brave people. Our work creates experiences that connect, motivate and inspire taking everyone to a better place.

Rates
$150 - $199 / hr
Employees
10 - 49
Founded
2006
Country
United States

We describe Freestyle as the intersection between strategy and creativity. Freestyle Creative is a full-service marketing and advertising firm that has partnered with Oklahoma organizations, state agencies, nonprofits and businesses that contribute to the betterment of our vibrant state for over 12 years. Since our founding in 2007, Freestyle has evolved into one of the Metro 50 “Fastest-Growing” companies employing an award-winning team with a full range of marketing capabilities and a passion for amplifying our clients through strategic, creative marketing. Whether you’re looking for digital marketing or traditional advertising, Freestyle’s high-energy and innovative team of professionals will assist you in creating a holistic marketing and creative strategy built to drive growth and deliver your message. Our results-driven approach integrates digital marketing, advertising, public relations, web design, media placement, video and film production, and branding to give our clients the maximum competitive edge in today’s saturated advertising landscape. We tell the world your story.

Rates
$100 - $149 / hr
Employees
10 - 49
Founded
2007
Country
United States

Kiosk is a full-service marketing agency that believes in strategic data analysis, top-flight creative technology, and excellent client service. We use data to understand what makes your business tick, and develop smart, strategic experiences that are constantly optimized to deliver quality leads and high levels of conversion and retention. When building successful client partnerships, we believe that our people skills are as important as our love of number crunching. Our goal? Benchmark-beating ROI in a spirit of engaged and informed collaboration.

Rates
$150 - $199 / hr
Employees
50 - 249
Founded
2004
Country
United States; United Kingdom

You have big plans for your business. It’s time you join forces with a team that can take those plans and put them into action. Located in Hamilton, Ontario, Kitestring provides an on-call, full team of strategic creative professionals to help you establish strategies and execute on them seamlessly. As an owner or marketing manager, that means you can keep on creating impact while leaving the rest to us. Through a process of creative collaboration and intelligent problem solving we won’t just help you meet your goals. We’ll help you crush them. And there’s no better feeling than that.

Rates
$100 - $149 / hr
Employees
2 - 9
Founded
2007
Country
Canada

Mad Fish Digital is a digital marketing agency that provides custom strategies that suit your business. We provide in-depth research and discovery during our onboarding phase that helps prime your campaigns for success. Our team of experts specialize in paid media, content marketing, design, and digital strategy. We’re a values-first business and have been B Corp Certified since 2018. We provide our client’s with elevated experiences and function as a partner for their team, not just a vendor. Check out our reviews to get details on how we’ve helped people like you.

Rates
$150 - $199 / hr
Employees
10 - 49
Founded
2006
Country
United States
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Effective education marketing strategies

Education marketing is rather challenging. Among main difficulties are budget limitations and annually regenerated target audience. As digital marketing channels have been developed, education marketing is becoming even more competitive and difficult. To increase student enrollment and revenue, higher education marketing firms tend to use the following strategies:

Video marketing

Due to the modern pace of living, most people may not have enough time to read your content. For those who are short of time, video is a workaround. If video content is really engaging, it stirs viewers to get more details and read your information.

E-Learning promotion

More and more students tend to apply for online classes. Due to full-time jobs, lockdown, and many reasons, they search for alternatives. Many universities have implemented online courses. It is a brilliant idea if an educational institution has a good program and enough teachers to support the demand.

Move to Mobile

The educational institution must have a mobile-friendly official website, and its design must consider fitting a smaller screen. It is crucial as most people tend to access content via their smartphones.

SEO emphasizing

Educational institutions start to prioritize SEO, as most people use online resources today. Implementation of SEO strategies, especially strong keyword usage, justify itself when students are unsure of where to go, and perform an online search using not institutions' names but some general terms. SEO ensures the website being on the top results pages.

 Social media

Nowadays, prospective students expect universities to have a strong social media presence. That is why most educational institutions have already begun using their resources on popular social media platforms like Instagram, Twitter, Facebook, and Youtube to hit their audience. 

Voice Search

More and more people use Amazon Echo and Google Home, and educational institutions can easily impact this newer market. It intertwined with SEO as voice searches usually use top links as an answer to a question. 

Online Tours

Some people can visit prospective colleges due to distance. Online tours can save their time, money, and efforts, especially if prospective students consider university as an option. Many educational institutions use this strategy to attract such students.

Website optimization

Recent surveys have shown that universities' official websites play an important role in student attraction. That is why a website must be evaluated and optimized to turn leads into enrollees. Work must be done on content, navigation, search engine optimization, augmented reality (AR) and virtual reality (VR) implementation, and so on. All these help to connect and interact with your prospective students.

User-Generated Content

Referral marketing has proved itself as an effective form of advertising. That is why it is advised to create website content using pictures of students having a great time at the university. Potential students would more likely choose a university when they see its students' life and recommendations. That is a way to get credibility.

Updated: July 31st 2020