About company
The New Standard is a Latin America–based communications agency offering public relations, influencer marketing, social media, branded content, digital strategy, events and 360° campaigns. Operating in Brazil, Mexico, Argentina, Chile, Colombia, Peru, Ecuador and Panama, the agency helps international brands grow in culturally complex and competitive markets across the region.
With a hands-on senior team and regional reach, TNS delivers integrated communications campaigns that drive measurable results — from managing high-impact press coverage and navigating PR crises to launching ESG initiatives and running influencer activations. Our flexible service mix—including public relations, crisis communications, media training, social media & influencer marketing, digital content, 360° campaigns, events & brand activations, and marketing strategy & ESG communications—allows clients to tailor their strategies to local market dynamics.
What makes The New Standard unique is its on-the-ground presence across eight countries in Latin America. Each office is led by a local communications expert who ensures that all campaigns align with local media landscapes, consumer behavior and cultural context. This model allows TNS to offer both regional scale and local precision, providing clients with integrated strategies that are cohesive across borders while respecting the nuances of each country.
Locations
Headquarters
Brazil
+55
Headquarters
Brazil
+55
Languages (3)
Timezones (1)
Communication
Preferred Communication Channels
Working models
Technical Support
Project Management Methodologies
Communication
Preferred Communication Channels
Working models
Technical Support
Project Management Methodologies
Team Bio
Christopher Suttenfield is the co-founder and Business Development Director of The New Standard. With over 20 years of international communications experience, he has led campaigns for global brands such as Sony, Nestlé and Nissan, and advised United Nations agencies including UNICEF and UNDP. Based in São Paulo, Christopher drives the agency’s growth across Latin America, helping international brands expand with impactful, culturally attuned strategies.
Thiago Carneiro is the co-founder and Client Servicing Director of The New Standard. He has managed accounts for brands such as Bayer, Colgate, Itaú, Budweiser and Petrobras, with senior roles at Rio Innovation Week and GL Events. A former university lecturer and author of four books on digital marketing and PR, Thiago leads client strategy from São Paulo, ensuring campaigns deliver measurable impact across Latin America.
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