Arfadia

Arfadia is an ISO-certified digital marketing agency and Google Partner based in Jakarta, Indonesia, operating from offices in Bandung, Bali, and Australia. The agency was established in 2008 by Tessar Napitupulu, a Forbes Agency Council member who previously worked with UNDP and Bappenas on national development programs before transitioning into commercial digital marketing. The company has scaled from a five-person startup into a 120-strong operation handling campaigns for government bodies, multinational corporations, and international brands.

What sets Arfadia apart in the Indonesian market is its early commitment to Generative Engine Optimization. Since 2023, the agency has built structured services around getting brands cited by AI search platforms including ChatGPT, Perplexity, Gemini, Claude, Copilot, and Grok. Its proprietary RoGEO framework measures three things most agencies still ignore: how frequently AI platforms mention a brand, how deeply content gets pulled into AI responses, and whether those citations actually drive revenue. The agency also coined SEOv2, a Search Everywhere Optimization methodology that maps brand presence across Google, TikTok, YouTube, Reddit, voice assistants, and e-commerce marketplaces.

Service capabilities cover SEO, GEO, online reputation management, media release distribution, social media management and advertising, influencer marketing, SEM, and B2B marketing solutions. Arfadia also runs a GEO Training Workshop for corporate teams, a structured in-house program covering semantic strategy, technical architecture, and AI ROI modeling with professional certification upon completion.

Tessar Napitupulu has published two research works that have become reference material in the Southeast Asian digital marketing space: "Found Before They Search" covering Search Everywhere Optimization across 27 chapters, and "Cited or Silent" offering platform-by-platform GEO playbooks with 148 academic and industry references. Both are available at arfadia.com/resources.

The agency holds triple ISO certification, Meta Business Partner and TikTok Agency Partner credentials, and has received the IPRAS Award from Serikat Perusahaan Pers, MIX/SWA Best Agency Award, Clutch Leader Award, and CEO Insights Asia Top 10 recognition. Its ecosystem includes subsidiaries Candi Digital Agency for hospitality brands and RankV for the SME segment, plus three owned media properties: AndalanNews.com, Wartawan.id, and DuniaWanita.id.