Arfadia

Arfadia is an ISO-certified digital marketing agency headquartered in Jakarta, Indonesia, with offices in Bandung, Bali, and Australia. Founded in 2008 by Tessar Napitupulu, a BINUS computer science graduate with an MBA from PPM School of Management, the company has grown from five people into a 120-strong team serving government institutions, corporations, and startups across Asia and beyond.

Arfadia delivers a full suite of services: Advertising/Internet Marketing, SEO New Generation, Generative Engine Optimization (GEO), Online Reputation Management, Media Release, Social Media Management, Social Media Ads, Influencer Marketing, Content Marketing, User Generated Content, Search Engine Marketing, B2B Marketing Solutions, Website Design & Development, Video Production, and E-Learning Production.

Arfadia is recognized as Indonesia's first GEO pioneer, optimizing brand visibility on AI platforms like ChatGPT, Perplexity, Gemini, Claude, Grok, Meta AI, Copilot, and Google AI Overviews. The agency developed RoGEO (Return on Generative Engine Optimization), a proprietary framework measuring AI citation frequency, referral traffic, and revenue from AI-sourced discovery. Arfadia also operates a dedicated Reddit Marketing practice, leveraging Reddit as a key citation source for AI platforms, and runs B2B GEO Training Workshops to empower enterprise teams with AI optimization capabilities.

CEO Tessar Napitupulu was named Top 10 Leaders in Advertising by CEO Insights Asia (2023). Arfadia holds a Clutch Leader Award and won Best Social Media Agency from MIX/SWA Media Group (2019). The agency is certified ISO 9001, ISO 14001, and OHSAS 18001. Its client portfolio includes BPJS Ketenagakerjaan, multiple Indonesian ministries, ShopeeFood, Musim Mas Group, UVEX, Allianz, many international brands. Arfadia operates subsidiaries Candi Digital Agency and RankV for the SME market.