The Best Market Research Companies in Australia

Summary of Market Research Companies in Australia (as of November 16, 2024)

To determine the average hourly cost of hiring market research companies in Australia, we can analyze the distribution of companies across different hourly rate ranges and company sizes.

Hourly Rate Ranges:

• $25 - $49/hr: 3 companies (37.50%) Most Popular Rate

• $50 - $99/hr: 2 companies (25.00%) Average Rate

• $100 - $149/hr: 2 companies (25.00%)

• $200 - $300/hr: 1 company (12.50%)

Analysis

1. Most Popular Hourly Rate: The most popular hourly rate among market research companies in Australia is $25 - $49/hr, with 3 companies (37.50%) offering services within this range. This indicates that a significant portion of the market is targeting a low-range pricing strategy, which may appeal to a broad spectrum of clients seeking a balance between cost and quality.

2. Average Hourly Rate: The average hourly rate for market research companies in Australia is between $50 - $99/hr, with 2 companies (25.00%) falling into this category. This suggests that while mid-range pricing is popular, there is also a substantial portion of the market that offers higher-priced services, potentially indicating more specialized or high-quality offerings.

Conclusions

• The Market Research market is diverse, with a substantial number of companies offering services at different price points to cater to a wide range of clients.

• The most competitive and densely populated hourly rate range is $25 - $49/hr, making it the most accessible for many potential clients.

• The hourly rates ($50 - $99/hr and above) are also common, indicating a robust market for specialized and potentially higher-quality services.

This analysis provides a comprehensive overview for businesses or individuals looking to hire market research companies in Australia, enabling them to make informed decisions based on their budget and project requirements.