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The Complete Guide To Conducting Market Research For Mobile Apps

There are various methods of conducting market research for mobile apps. This guide will let you perceive knowledge on the same!

Karthik Sakthivel

Pyramidion Solutions

26 Oct 2022

Market research is one of the most important steps you have to take before creating and releasing your mobile app. Conducting market research for your app ensures that you are not just focusing on a small niche or spending time and money on something that nobody wants. It also helps identify what people will find valuable in your app and how they may use it. There are several methods for conducting market research, which we will cover in this guide.

What Is Market Research?

Market research is the process of gathering and analyzing data about a given market. It can be used to assess the size and health of a given market, as well as to identify opportunities and threats within that market. Market research is essential for any business looking to launch a new product or service, as it can help them to better understand their target audience and what they are looking for.

There are a number of different methods that can be used by a mobile app developer for conducting market research, including surveys, focus groups, interviews, and the analysis of secondary data. The most effective method will vary depending on the type of data that is needed and the available resources.

When conducting market research for mobile apps, it is important to consider the unique ways in which people use these devices. For example, people are more likely to use mobile apps while on the go, so it is important to consider how this might affect their willingness to participate in surveys or other types of research. Additionally, mobile app users tend to be younger and more tech-savvy than the general population, so it is important to keep this in mind when designing market research studies.

Market Research For Mobile Apps - Recent Statistics

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According to a recent study, the average person spends over two hours on their mobile phone every day. With that much time spent on such a personal device, it’s no wonder that the mobile app industry is booming.

There are now over two million apps available in the Apple App Store and Google Play combined, and that number is only increasing. With such a large and growing market, your app needs to stand out from the rest.

One way to ensure your app is successful is by conducting market research. This will help you understand your target audience, what they want from an app, and how to best reach them.

Here are a few statistics to keep in mind when conducting market research for your mobile app:

  1. 78% of people say they would only download an app if it was recommended to them by a friend or family member.
  2. 65% of people say they would be more likely to download an app if it was given a positive review.
  3. 33% of people say they would be more likely to download an app if it was featured in an article or blog post.
  4. 27% of people say they would be more likely to download an app if it was featured on a popular website.
  5. 24% of people say they would be more likely to download an app if it was advertised on TV.

Keep these statistics in mind as you conduct market research for your mobile app and you’ll be well on your way to creating a successful and popular app.

Goals and Values of Market Research

Before starting any market research, it is important to first establish what your goals and values are. This will help determine the direction of your research and what type of data you should collect. Do you want to learn about customer needs and wants? Are you trying to understand how customers feel about your app? Or are you trying to track changes in customer behavior over time?

Your goals will also help guide your budget. Market research can be expensive, so you need to make sure you are spending your money in a way that will get you the information you need.

Finally, keep in mind that market research is not a one-time event. You should plan on conducting regular research throughout the life of your app to ensure that you are keeping up with the latest trends and customer needs.

How to Conduct Market Research for Mobile Apps?

If you're looking to develop a mobile app, it's important to first understand the market you're looking to enter. This means conducting market research to ensure that there is a demand for your app and that you can successfully compete against other apps.

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There are many ways to conduct market research for mobile apps. Here are some of the most effective methods:

Look at the Data

There is a wealth of data available on the app store landscape. This includes information on the top-grossing apps, the most popular apps, and even specific data on app store categories. This data can give you insights into what types of apps are doing well and where there might be opportunities for your app.

Talk to Your Target Audience

Another great way to get insights into the market for your app is to talk directly to your target audience. This can be accomplished through surveys, interviews, or focus groups. by talking to people who would be potential users of your app, you can get a better sense of what they're looking for in an app and what would make them choose your app over others.

Analyze Your Competition

A third way to approach market research for mobile apps is to take a close look at your competition. This means looking at both the successful apps in your space as well as the unsuccessful ones. By understanding what works and what doesn't work for other apps, you can make sure that your app is positioned for success.

Use App Store Data

In addition to the data that's available on the overall app store landscape, there is also specific data that is available on individual app stores. This data can help understand how popular your app is, what keywords people are using to find it, and even how well it's performing in different countries.

Keep Up With Industry News

Another great way to stay on top of market trends is to simply keep up with industry news. This can be done by following relevant blogs, subscribing to newsletters, and even following companies and individuals on social media. By staying up-to-date on what's happening in the mobile app industry, you can be sure that you're aware of any changes or opportunities that might impact your app.

Considerations When Conducting Market Research for Mobile Apps

Before diving into market research for your mobile app, there are a few key considerations to keep in mind.

#1 You'll want to make sure that your research is representative of the population you're targeting. This means ensuring that your sample size is large enough and that your respondents are diverse in terms of age, gender, geographic location, and other relevant factors.

#2 Choose the right methodologies for collecting data. This could involve surveys, interviews, focus groups, or other qualitative or quantitative methods. Each has its advantages and disadvantages, so it's important to choose the one that will best fit your needs.

#3 Decide how you're going to analyze the data you collect. This will require some careful planning and thought, as you'll need to ensure that you're looking at the right metrics and that your analysis is sound.

With these considerations in mind, you're now ready to start planning your market research project.

What Marketing Research Type Is Right For You?

There are a variety of ways to conduct marketing research for your mobile app. It all depends on what type of information you are looking for and how much money you are willing to spend. Here are some common methods:


Asking potential or current users questions about your app can be a great way to gather feedback and learn more about what people think. You can create surveys yourself or use a service like SurveyMonkey or Polldaddy.

Focus Groups

Focus groups allow you to hear directly from a group of people about their thoughts on your app. This can help get detailed feedback and ideas for improvement. You can find focus groups through online panel companies or by searching for local options.


Interviews are another great way to get in-depth feedback from people about your app. You can interview current users, potential users, or experts in the field. This method can be time-consuming, but it can give you a wealth of valuable information.

Social Media Listening

Social media provides a wealth of data that you can use to learn about people’s perceptions of your app. Using a tool like Insights or Social Mention, you can track and analyze what people are saying about your app on social media.

App Store Reviews

App store reviews can be a great way to get feedback about your app from actual users. You can read reviews on the app store page for your app or use a tool like Appbot to track and analyze them.

Wrapping Up

If you're looking to create a successful mobile app, market research is essential. By taking the time to understand your target audience and what they want from an app, you can increase your chances of creating something that they'll love. With our guide, you should be well on your way to conducting market research like a pro. So what are you waiting for? Get started today!

Author bio:

Karthik Sakthivel, CTO at Pyramidion Solutions, Chennai, India

Karthik has more than 5 years of experience in guiding so many projects as a solution architect for various businesses. He specializes in making the best use of modern technologies and believes designing is the most important aspect of any product development. His tech-related perceptions and wide knowledge about how a good design can lead to the creation of a responsive and innovative application has turned out to be more than successful for the tech projects he led in Pyramidion.