Soft Glaze

SoftGlaze is a WordPress and WooCommerce development studio with a single, accountable senior developer at its centre. Azhar Ali founded SoftGlaze in 2022 after years as a senior full-stack developer, and he still plans, writes, tests and supports every line of code himself. There are no account managers, no junior hand-offs and no outsourcing, so the person you brief is the person who builds.

Why clients pick SoftGlaze: you can check the work before you hire. Azhar is a WordPress Core Contributor credited on 7 committed core changesets, including a PHPUnit regression test he wrote and ticket #65802, a core bug he reported and fixed for WordPress 7.2. He also holds WordPress Meta credits and 10 WordPress.org contributor badges. SoftGlaze publishes 8 plugins and 2 themes on the official WordPress.org directory, each reviewed by volunteers before release, including SoftGlaze PDF Invoices for WooCommerce, SoftGlaze Click to Chat and the Warqa block theme.

Experience: seven years, 150+ projects, 60+ WordPress websites and 20+ WooCommerce and Shopify stores for businesses in the UK, the Netherlands, the US, the UAE and Pakistan. Recent work includes Kliniektarieven.nl, a Dutch cosmetic clinic comparison and booking platform, Klustarief.nl, a Dutch home services marketplace, and a portfolio of bilingual English and Arabic WordPress websites with local SEO and schema markup for a Dubai notary and legal practice.

Services: custom WordPress development, WordPress theme and block theme development, Gutenberg blocks, WordPress plugin development and API integrations, WooCommerce development with custom checkout, payments and PDF invoicing, Laravel and PHP web applications with React front ends, technical SEO and structured data, website speed optimization and Core Web Vitals, WordPress security hardening and malware removal, website maintenance and support, redesigns and migrations, and white-label WordPress development for agencies.

How we work: a written scope and fixed quote before work starts, a staging site you can review from week one, code that follows WordPress coding standards, and a full handover of code, logins and documentation at the end. Rates start at $15 per hour and projects at $500. Talk to the developer directly on WhatsApp, email or a Google Meet call. English and Urdu spoken. Verify every claim at profiles.wordpress.org/softglaze.