Selkie Research

Who we are? Selkie was established by researchers with experience in psychology, service design and UX dating back to 2012. What do we do? We use our experience, knowledge and methods to help our partners take the right direction and make informed decisions when developing their products and services. For example? Verifying whether the product enables users to achieve their goals under specific conditions. This takes into accountot only users' conscious expectations, but also their habits and deeper sources of behaviour. Methods and techniques: task-based usability testing, Rapid Iterative Testing and Evaluation (RITE), structure testing, first-click testing, click tracking  Possible outcomes: erros list with prioritisation, area-based recommendations for improvement, directional recommendations for the entire product/service, conclusions on user fit. Helps validate a product or service idea by understanding theeeds and problems of the audience. Through exploratory research, we determine the market and help prioritise further product development. Methods: in-depth interview (IDI), contextual inquiry, focus research, survey research, card sorting, diary methods, shadowing Outcomes: area- and strategy-based recommendations, development of a customer journey map, conclusions on customisation. and way more. What do you get? Research backed knowledge that facilitates yourext step, in a form that can be communicated to your stakeholders.