Namebase Brand Naming

Naming to Accelerate Your Business. First impressions. They are powerful. The name of your product, service, solution or company is your buyer’s first impression. The creation and selection of a name is an important decision and one that should be handled by naming experts who are backed by years of experience. For over 20 years, Namebase marketing, creative, linguistic and market research experts have been naming products for leading companies in industries ranging from packaged goods, foods and beverage, automotive, healthcare and technology. We understand the constraints you face when choosing product or company name and these insights are weaved into each naming effort we undertake. Names that Communicate. Simply. Our goal is to create simple and evocative names that will propel your company or product to great heights. We develop names that achieve the right balance of simplicity and engagement to ensure your product has the momentum required to build a strong business. The Namebase process is backed by Data. The selection of product or company names involves making choices and at we help you with name assessment and selection. We use a proprietary process to develop a scorecard for each naming effort, allowing for a data-driven and objective approach to name selection. Namebase also conducts naming research, leading name testing among target market prospects. Whether your offering is targeted to business or consumers, we can gain market feedback on name candidates to ensure the right name is chosen. Naming does not have to be a fraught, weeks-long process. Do you need a name quickly? Do you need a quick assessment and feedback prior to launch? We can handle that as well!