Kollective

Kollective is a boutique digital agency and Google Premier Partner, specializing in custom web design and performance-driven marketing for boutique hotels and resorts. We help independent hospitality brands grow direct bookings, express their identity online, and create digital experiences that resonate with modern travelers.

Our work blends strategic thinking with thoughtful design. Every website we build is fully tailored - never templated - and rooted in the character of the property. We partner closely with small management teams and owners, supporting them with everything from brand identity and UX/UI design to SEO, hotel metasearch, paid media campaigns, content strategy, and analytics.

We also support AI and LLM visibility, helping hotels structure their digital presence in ways that improve discoverability across AI-powered platforms and conversational search. As search behavior shifts, we ensure our clients are ready - combining classic SEO with forward-looking strategies that align with how today’s travelers find and engage with content.

Kollective was founded in 2011 with deep roots in both hospitality and creative industries. Since then, we’ve worked with properties across Europe, Africa, and the Americas—from coastal resorts in Greece to heritage hotels in Gibraltar, eco-luxury stays in Zanzibar and Panama, and newly launched boutique properties in the Caribbean.

Some of our long-term partnerships include Cocoon Suites in Santorini, Eliamos Villas Hotel & Spa in Kefalonia, a Relais & Châteaux member - The Rock Hotel Gibraltar, and Zuri Zanzibar, a Condé Nast award-winning resort on Kendwa Beach. These collaborations span brand identity, multi-site design, global campaign management, and performance strategy.

We thrive on collaboration, clarity, and results. Whether we’re launching a new hotel brand or reimagining a digital strategy for a well-established resort, we approach every project with care, creativity, and measurable goals. Our clients trust us not just for the work we deliver, but for the way we work - responsive, honest, and genuinely invested in their success.

At Kollective, digital isn’t separate from the guest experience. It’s where it starts.