Global Rev Gen Pty Ltd

Global RevGen provides digital media consultancy and media planning and buying services. We work with brands and other agencies all over the world. Our staff are industry experts who have decades of experience with agencies, publishers and technology.  We anticipate and solve digital marketing problems and our service is powered by smart humans using smart technology. Coupled with solid methodologies we drive better results for brands online. Global RevGen is a media technology company. Our proprietary technology aggregates information and access to digital ad inventory and emerging technology solutions across all digital channels that exist on the world wide web… globally. Importantly, we grade the traffic quality of individual vendors andetworks based on historical campaign data allowing for better bidding and strongeregotiations with vendors. We also licence 'best in market' 3rd party technologies to cater for specificeeds i.e. SEM campaigns, Facebook ads, retargeting, video adserving, mobile app installs, conversion tracking etc ...Our methdology is to "Test and Learn"... quickly. We optimize in real time letting success metrics drive re-investment decisions. We micro-optimize to the individual traffic source level and macro-optimizatize the budget allocation across each digital channel based on the strategy as a whole. We optimize based on the performance of the individual media vendor,etwork or aggregator. Based on this performance we move budget to the areas that perform. This methodology has proven itself successful since Global RevGen launched in 2009 across 2,000+ campaigns for 200+ brands and 100+ agency partners.