About company
Caplan Artificial (Caplan AI) is the first AI-centered company in the Balkans delivering end-to-end business transformation through Artificial Intelligence consulting and implementation, predictive testing, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and company-wide AI education. Founded in 2024 and headquartered in Sarajevo and Zenica, with a strategy hub in Zurich, Caplan AI is the region’s first AI specialist, already reshaping leaders in finance, telecom, and FMCG.
AI-driven search has rewired discovery: visibility in Large Language Models now depends on earned authority, not paid clicks. Our AEO playbooks strengthen those authority signals—while our technical SEO engineers keep your site lightning-fast, schema-rich, and crawl-ready.
Beyond search, we deploy Predictive Testing—privacy-safe custom-trained LLM model personas tuned to your stakeholders—to stress-test campaigns, surface blind spots, and refine messaging before launch, slashing reputational risk and iteration cycles. When you need fresh market proof points, our AI-accelerated Market Pilot sprints move “from brief to first charts in under 24 hours,” delivering decision-grade insights that once took weeks.
What we deliver
- Business Transformation – We transform business through AI implementation, increasing efficiency and boosting profits.
- AI Education – Caplan Artificial offers AI courses to companies, upskilling their workforce to integrate artificial intelligence into their daily workflow.
- GEO, AEO, and SEO – Integrated media frameworks that secure top-of-answer positioning across LLMs and traditional search.
- Predictive Testing – Rapid scenario simulation for crises, launches, and policy shifts on custom-trained LLMs.
- Real-Time Market Information – Always-on surveys and data pipelines for the Balkan markets.
- Public Relations and Crisis Communications – Thought out media strategies to handle any situation.
Caplan Artificial pairs Swiss precision and Balkan resilience to turn complex data into measurable growth. Ready to own the answer engines? Let’s talk.
Certifications
Company media
Locations
Headquarters
Bosnia and Herzegovina
Other locations
Croatia, Zagreb
Serbia
+0 (111) 345-6229
Bosnia and Herzegovina
Headquarters
Bosnia and Herzegovina
Other locations
Croatia, Zagreb
Serbia
+0 (111) 345-6229
Bosnia and Herzegovina
Languages (6)
Communication
Preferred Communication Channels
Working models
Technical Support
Company media
Communication
Preferred Communication Channels
Working models
Technical Support
Team Bio
Benjamin Softic
CEO
Benjamin is a technology leader and serial founder with a degree in Electrical and Computer Engineering from Imperial College London. He builds AI platforms and industrial automation and has taken products from zero to market across three continents while managing P&L and closing partnerships with global manufacturers and venture funds. He is known for combining deep technical judgment with clear commercial plans and measurable results.
Nemanja Markovic
COO
Nemanja is a business leader in operational excellence and corporate finance with a degree from ETH Zurich in Management, Technology, and Economics. He has led supply chain optimization, process digitization, and cash flow programs in manufacturing and logistics with a strong focus on analytics and ROI. As chief operating officer, he runs strategic initiatives that link operating metrics to long-term enterprise value.
Andrea Novak
COO
Andrea is a chief strategy and public policy executive with a degree in Political Science from Yale University. She operates at the intersection of corporate strategy, regulation, and reputation across technology, finance, and consumer sectors in EMEA, leading market entry, M&A integration, stakeholder engagement programs, and partner ecosystem development. She turns complex risks into sustainable growth through data-driven execution and clear KPIs.
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Reviews
Secure firm LLM + GEO/SEO lifted our practice and our pipeline
We engaged Caplan Artificial to solve two problems: our knowledge lived in silos and our digital visibility lagged behind our reputation. They delivered on both. Caplan AI integrated our systems and stood up a private large language model trained on roughly twenty years of firm data. That includes contracts, briefs, memos, emails, and research stored across our DMS, shared drives, and archives. The model runs in our environment with SSO, role-based access, encryption, and full audit logging. It cites sources back to the original files, so attorneys can verify every answer. The impact has been immediate. Partners can pull precedent clauses in seconds. Associates draft first versions using our own style and risk posture. Conflicts and intake reviews are faster because the assistant summarizes parties, matters, and issues with links to prior work. BD now builds matter lists and proof points in minutes instead of days. On the growth side, Caplan AI executed Answer Engine Optimization and technical SEO in parallel. They restructured our practice pages, implemented schema, fixed performance bottlenecks, and created authority content that earns citations. We are now appearing as a trusted “top of answer” in LLM results while climbing for priority keywords in traditional search. The quality of inbound matters has improved and consultations are up. Delivery was disciplined and transparent: clear milestones, weekly updates, and tight budget control. Training was excellent. They gave partners, associates, and staff role-specific enablement so adoption stuck without disrupting billable work. Caplan Artificial combines legal-grade governance with real technical depth. If your firm needs a secure LLM over decades of work product plus measurable GEO and SEO results, they are a worthy partner.
Edin Pilic
Director
Caplan Artificial modernized our firm’s marketing and knowledge systems end-to-end. They integrated our scattered repositories and deployed a secure, private LLM trained on roughly twenty years of contracts, briefs, memos, emails, and research. Running inside our environment with SSO, role-based access, encryption, and audit logs, the assistant answers in plain English, cites sources back to original files, and reflects our drafting style and risk posture. Partners now pull precedent clauses in seconds; associates draft stronger first versions; conflicts and intake reviews are faster because parties and issues are summarized with links to prior matters. In parallel, Caplan AI executed Answer Engine Optimization alongside technical SEO: they restructured practice pages, implemented schema, fixed performance bottlenecks, and produced authority content that earns citations. As a result we appear as a trusted “top-of-answer” in LLMs, improved rankings for priority keywords, and saw a lift in qualified inquiries. Their predictive testing surfaced blind spots and improved messaging before publication across practice areas significantly. Project management was disciplined and transparent, with clear milestones, weekly updates, and tight budget control. Training and change-management were excellent—role-based curricula ensured adoption without disrupting billable work. Caplan Artificial combines legal-grade governance with real technical depth. We recommend them without reservation.
5
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Punctuality
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Willingness to Recommend
AI Development
CAPLAN ARTIFICIAL developed an AI-powered dashboard for a real estate company. The goal was to automate lead validation and provide property recommendations. Our objectives were to use AI-powered chatbots to improve client engagement, automate lead validation, and provide tailored property recommendations.
Oloni Mathew
founder
Thanks to CAPLAN ARTIFICIAL's solutions, the client saw increased lead conversions, quicker reaction times, and more user engagement. Moreover, the team had outstanding project management, communicated clearly, and met deadlines. Overall, the team's dedication to innovation was remarkable.
5
Service quality
Punctuality
Communication / Customer service
Overall Costs
Willingness to Recommend