TBD Media Pty Ltd

As a highly skilled digital marketing agency, we've worked both agency and client side in the highly competitive iGaming industry. Co-Founders Andy Scott and Mike Dodgson have worked for both digital agencies, online bookmakers, and multi-national publicly listed companies. Since 2021 they have successfully grown TBD.Media, a successful agency servicing primarily the igaming, sports betting, and online casino businesses.

The agency is made up of 4 key components:

• Affiliate Management - We become part of your team and manage all aspects of your igaming/gambling affiliate program. This can range from affiliate platform scoping, regular communication of messaging/offers, terms & conditions, end of month reporting, deal negotiation, customer value analysis, new affiliate outreach, and general consultancy on best practice and strategy Our affiliate team is widely considered to be the best in their field, with 30 years of experience in the industry

• Paid Media Management - Our team of account strategists have experience across the board in a number of different digital marketing areas and have all worked for an online bookmaker of sorts either agency or client side. As a Google Agency Partner we can manage your Google Ads account utilising best practice, and integrating adequate and robust tracking through an affiliate platform. We are also experienced in managing paid social media accounts, which may include help with whitelisting, and subsequently campaign execution for licenced operators

• Media Buying - Via our in-house demand side platform, we're able to buy media across a number of different sources for Display and Video advertising, connected TV (CTV), Digital Out of Home (DOOH), Audio. We're obsessed with tracking campaigns, analysing results, and optimising towards the most appropriate goals

• Content & SEO - Our team of writers and SEO technicians work together to produce front end content that is designs to appeal to both search engines and large language models. Our SEO team can also analyse back-end technical aspects of your site, to advise on improvements according to the brief. Our content team has worked with multiple bookmakers across both on-site and off-site content in terms of sports previews or casino game reviews. In addition we also produce off-site thought provoking content, aimed at relevant, topical and high domain authoritative website, for the purposes of tactical link building