SeQuel Response

SeQuel Response is a comprehensive direct response marketing agency that drives our clients to exponential growth through innovative direct mail and digital marketing strategies. We have helped hundreds of brands achieve impressive results through data-driven, scalable direct response campaigns anchored by smarter testing, sophisticated modeling and proven creative. Through our proprietary testing methods and proactive strategies, we identify the marketing approach and direct response channel(s) that best align with your specific situation and goals. Then, with a combination of data science and a deep understanding of direct response best practices, we can launch your brand into a new growth channel or reinvent your existing program. Our FaQtor Test™ combines the best of A/B and multivariate testing to deliver faster performance for less. This proven and affordable process tests your current control against a wide variety of elements simultaneously to identify the best performing combination of list, offer and creative. A better understanding of which factors make your prospective customers respond - without investing in all combination - will optimize your campaign strategy to drive more conversions, faster. Our in-house digital team seamlessly brings your offline and online campaigns together with SeQuel Surround™, to systematically cue your prospects with consistent and timely messaging. This intergrated strategy is proven to generate a double-digit lift in customer acquisition compared to direct mail alone.