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Holini

Holini

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PPC & Analytics for B2B tech. Only senior specialists.

About company

Experience matters. And understanding the nuances of B2B matters. So at Holini, there's no interns, no juniors, no learning on your dime. Work with a team of experienced PPC and analytics specialists who follow systematic growth and testing processes, not one-off hacks.


At Holini, our approach is to align your PPC, landing pages, and analytics to create a system that drives predictable pipeline growth while keeping your CAC under control.


Our approach is built on three core principles:


1. Deep B2B tech specialisation provides a shortcut to proven strategies that bypass the costly trial-and-error phase.

2. Proven and systematic processes create a clear path to predictable results while keeping your CAC under control.

3. Only senior specialists in the team ensure proactivity, true strategic support, and full ownership of the results.


This approach has been trusted by a wide range of B2B tech companies:


- Growth-phase & bootstrapped companies like Omnisend ($55M+ ARR), Zone ($8M+ ARR), Cherry Servers ($7.2M+ ARR), DeskTime ($4M+ ARR), and more.


- VC-backed category leaders and runner-ups like Veriff (Series C), Booksy (Series C), Smartcat (Series C), Scoro (Series B), Livespace (Series A), Sonarworks (Series A), Montonio (Series A), Outvio (Series A), Klaus (acquired by Zendesk), and more.


​​We accept only 3–4 new partnerships each quarter to ensure our senior specialists can deliver on expectations and give your company the focus it requires.

Undisclosed

$100 - $149/hr

10 - 49

2016

Locations

1

Headquarters

Estonia

Headquarters

Estonia

Communication

Preferred Communication Channels

Email
Google Meet
Other

Communication

Preferred Communication Channels

Email
Google Meet
Other

Team Bio

teamBioItem

Liis Laisaar

Head of Growth


Liis handles the growth of Holini and specializes in uncovering budget inefficiencies and scaling opportunities in competitive and niche lower-volumes-longer-sales-cycles B2B markets. She also regularly speaks at events and conferences, sharing the entire team's learnings and experiences.

teamBioItem

Karolina Krolicka

Head of Operations


Over the past 10+ years, she has worked in startups (wearing all the hats) and eventually found her niche in PPC for B2B tech and SaaS companies. Now, as a Head of Operations at Holini, she's focused on building an agency that gets straight to solving complex B2B marketing challenges.

teamBioItem

Andres Ruul

Co-founder, CEO


He is a co-founder and Google Ads growth strategist at Holini, helping B2B Tech companies scale their results through Google Ads campaigns. He is also responsible for driving Holini's R&D

teamBioItem

Taavi Kalvi

Co-founder, CTO


His current focus is on developing and improving Holini's internal processes, automations, and playbooks that our senior specialists use to deliver results for clients. His goal is to consistently find more effective ways for ourselves and for our clients to achieve sustainable growth.

Focus

Services
Clients and Industries

100%

Other Services (25)%

100%

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Portfolio

Featured Clients

Veriff

DeskTime

Zebra BI

Livespace

Passware

Cherry Servers

Booksy

FoodDocs

Sonarworks

Veriff

Xolo

Katana MRP

Klaus (acquired by Zendesk)

Perspective

PLM Group

Readdle

Fluix

Assessio

Omnisend

Smartcat

Time Point

BLT

Fienta

Zone

Silen

Phished

1oT

Reiterate

PZU

portfolioItem

Holini increases Livespace's monthly MQL volume from Paid Search by 37% in 6 months while improving the quality of leads

Information Technology
Aug. 31, 2024 - MĂ€rz 25, 2026
Undisclosed
portfolioItem

Holini brings 171.34% revenue growth for Cherry Servers

Information Technology
Feb. 29, 2024 - MĂ€rz 25, 2026
Undisclosed
portfolioItem

Holini successfully scales Booksy’s B2B search ads to drive more registrations

Information Technology
Nov. 30, 2024 - MĂ€rz 25, 2026
Undisclosed
portfolioItem

Holini boosts Passware Google Ads sales net revenue by +24.75%

Information Technology
Sep. 30, 2020 - Okt. 30, 2021
Undisclosed
portfolioItem

Holini increases Zone's monthly paying customers by 205% in 15 months with Google Ads

Information Technology
Juli 31, 2022 - Okt. 30, 2023
Undisclosed
portfolioItem

Holini increased Time Point's Qualified Leads by 42% while reducing the budget by over 50%

Information Technology
Mai 31, 2025 - Sep. 29, 2025
Undisclosed
portfolioItem

Holini triples Veriff's opportunity pipeline value in three months while lifting pipeline ROAS by 377%

Information Technology
Jan. 31, 2023 - MĂ€rz 25, 2026
Undisclosed
portfolioItem

Holini decreases Zebra BI's cost per trial by 70% in 5 months with a strategic Google Ads approach

Information Technology
MĂ€rz 31, 2025 - Aug. 30, 2025
Undisclosed

Resources

Workshop: Overcoming common data integration challenges for B2B marketers

Workshop: Google Ads Audit for B2B

Workshop: Summary of all 2024 & 2025 GA4 audits: top mistakes to avoid in 2026