About company
We provide PPC marketing services for clients around the world. Many have been working with us for years, some for more than five. Even those who once left usually come back.
The reason is simple: we do not just run ads. We put ourselves into the success of our clients as if it were our own business. We pay attention to every detail and bring everything to perfection.
Perfectionism and dedication are the foundation of our culture and the reason for the trust we receive. Founded by Yulian Hrab, Excella PPC is recognized as one of the best boutique PPC agencies in Ukraine, with an additional presence in New York, USA. We help businesses in e-commerce and services scale profitably through paid ads.
Services we provide include Google Ads, Meta Ads, Microsoft Ads, Amazon Ads, TikTok Ads, Reddit Ads, LinkedIn Ads, Twitter Ads. Our team also performs in-depth PPC audits, conversion tracking setup, audience research, campaign restructuring, and ongoing optimization to ensure every dollar is invested effectively.
Over the last decade, we have managed hundreds of millions in ad spend for clients across North America and Europe. On Upwork, we are Top Rated with $400k+ earned, a proven record of delivering consistent results and building long-term partnerships.
Our philosophy is simple: treat every budget as if it were our own, focus on ROI, and build partnerships that last for years.
As a performance marketing agency, we specialize in driving ROI through paid search and paid social campaigns tailored to each industry.
Let’s set up a call to talk about your project, your goals, and how we can achieve them together.
Locations
Headquarters
United States, New York City
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Other locations
Ukraine, Kyiv
Headquarters
United States, New York City
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Other locations
Ukraine, Kyiv
Languages (3)
Communication
Preferred Communication Channels
Working models
Technical Support
Communication
Preferred Communication Channels
Working models
Technical Support
Team Bio
Igor Mulgin
Senior PPC Specialist
Igor became part of Excella PPC in 2020, starting as a Mid-Level PPC Specialist. In just two years, his dedication and results earned him the role of Senior Specialist. Today, he leads campaigns across Google and Meta Ads with a sharp eye for detail and strategy. With years of hands-on experience and countless successful projects behind him, Igor is one of the cornerstones of our team’s expertise.
Serhii Zaika
PPC Specialist
Serhii joined Excella PPC bringing fresh energy and a strong passion for digital advertising. As a PPC Specialist, he works daily with Google and Meta Ads, focusing on building well-structured campaigns that deliver measurable growth.
Reviews
Performance Marketing Optimization and Growth with Excella PPC
We set out to find an agency that could fix and scale our performance marketing across Google Ads and Meta Ads. Our main objectives were reducing acquisition costs and growing high-value lead volume while ensuring consistent campaign optimization, transparent reporting, and a strong ROI-driven strategy to sustain long-term growth.
Robert Brady
Senior Consultant
Excella PPC impressed us from the start with real attention to detail. Yulian explained which strategy to choose and how to execute it. The results followed. After years of wasted ad spend, we finally found people who truly care about performance and transparency. Their proactive communication, data-driven insights, and ability to consistently optimize campaigns have made a lasting difference to our business growth.
5
Service quality
Punctuality
Communication / Customer service
Overall Costs
Willingness to Recommend
Google Ads for Sporting Goods E-commerce Store
Background: Fitness Superstore is an online retailer specializing in the most popular fitness equipment brands in the U.S. They sought to enhance their ROAS while simultaneously increasing sales volume. Tactics Implemented: Optimized and enriched the product feed for better data accuracy and relevance.Restructured campaigns to improve relevance and performance, including refining ad content.Conducted comprehensive keyword and negative keyword research to reduce wasted spend and improve targeting.Strategically set up Performance Max campaigns to align with business objectives and maximize reach.Utilized audience segmentation to target high-intent users more effectively.Conducted A/B testing on ad creatives and landing pages to optimize conversion rates.Monitored and adjusted bids and budgets dynamically to improve efficiency.Implemented advanced tracking and analytics to gain deeper insights into customer behavior and campaign performance. Results: Sales increase: 42%ROAS improvement: 85%Budget increase: 35%
Nart Sllamniku
CEO
I was working with Yulian, he provided amazing results! We scaled within weeks and increased our ROAS by nearly double. We set up branded search, google shopping and also keyword searches. All of which worked very well. We will continue to work with Yulian and we trust his intuition with google ads.
5
Service quality
Punctuality
Communication / Customer service
Overall Costs
Willingness to Recommend
Portfolio
Google Ads for Dental Clinic in Tampa
Google Ads for E-commerce | Gym Equipment Manufacturer
PPC For E-commerce | Leading Baby Products Brand
Multichannel PPC Management for Top-Tier SaaS
Google Ads for E-commerce | Athletic Apparel Brand
Google Ads for E-commerce | Gifting Service
Google Ads for Local Business (IV Therapy)
PPC Marketing for E-commerce
Events
Resources