The Best Influencer Marketing Agencies

Summary of Influencer Marketing Agencies Rates (as of November 16, 2024)

We analyzed data from 7 Influencer Marketing Agencies and revealed that 6 of them provided their pricing information. The data demonstrates that hourly rates for Influencer Marketing services vary significantly depending on the company’s location, industry, and size.

Hourly Rate Analysis Based on the Location

Our research shows that the global hourly rate for Influencer Marketing Agencies falls within the $25 - $49/hr range. Still, this rate varies slightly depending on the country’s economic status, with higher rates observed in high- and medium-income countries and lower rates in low-income countries.

Industry-Based Hourly Rate Analysis

Pricing for Influencer Marketing services varies significantly across industries due to differences in work complexity, regulatory requirements, and market competitiveness. Education and Travel & Lifestyle sector trends tend to charge higher rates, with the most common hourly rate of $50 - $99/hr. Meanwhile, in industries like eCommerce, Business Services and Art, Entertainment & Music, typically lower rates are offered, with the most common hourly rate of $25 - $49/hr.

Hourly Rate Analysis Based on the Size of Firms

Across all company sizes, the AVG hourly rate ranges $25 - $49/hr per hour. This consistency suggests that the size of Influencer Marketing Agencies has little impact on pricing, reflecting it as a general category norm.

The cost of hiring Influencer Marketing Agencies depends on various factors, including the company’s location, industry, and size, with a general trend toward higher rates in more developed regions. This information is valuable for businesses seeking to understand the market and accordingly allocate their budget for Influencer Marketing in 2024.