What is entertainment PR and why it's important?
People and businesses that are involved in the entertainment industry require proper PR strategy like no one else. Theatres, movie companies, musicians, bands, actors, and various celebrities are eager to be in the limelight and regularly discussed. Publicity is a part of their profession.
Entertainers must be in touch with their audience almost always. This is a challenging and time-incentive job, and a single person is not able to handle it. That is why there are PR specialists who help entertainers to maintain their communication and relationships with the public, manage a crisis, build a positive reputation, and stay visible and sought-after. Therefore entertainment PR is in great demand now.
How to choose the right PR agency?
There are many entertainment PR firms in Atlanta. However, we all know that it is better to deal with the best ones when it comes to public relations to ensure excellent results. We have drawn up some useful tips that can help you choose a perfect partner to get the most out of your future PR campaign.
Define your own PR goals
It is indeed important to define your PR goals before starting to consider prospective PR partners. It will help you determine your requirements, which a PR agency should meet. In these terms, it is essential to have not vague but accurate goals. For example, it is not enough to say that you want to increase your brand visibility. You should state a particular number, e.g., increase of brand visibility by 10 %.
Pay attention to the feedback of previous clients
It is highly recommended to check the clients' reviews on the PR agency's official website, social media accounts, and, most importantly, its rates and feedback on the independent and reliable ranking platforms as Supercompanies, Clutch, and others. This research can provide you with valuable insights; that is why you should not neglect it even if you have a lack of time.
Have a look at the portfolio
Today, all top entertainment PR firms in Atlanta and all over the world provide their leads with their portfolio that includes the most outstanding case studies. You can easily find it on the official website of your prospective PR firm. A portfolio lets you assess the results of their work and get at least a general idea about their proficiency level, creativity, and approach to work.
Check the list of previous clients
Well, it can not hurt to find out the previous and current clients of the PR agency to understand the opportunities as well as the scope and scale of their work. Besides, if a list of clients includes at least several well-established and well-known brands, it is a sign that you deal with a reputable entertainment PR agency.
Make sure a PR agency has a wide network of contacts
PR is all about communications, interactions, and relationships. To get the best out of your PR campaign, you should make sure that your entertainment PR company can provide you with extensive media coverage, which is possible only if they are networking with various influential publishers, journalists, TV channels, influencers, and many other individuals and brands. Under modern conditions, a rich contact network is a must for any professional PR company.
Define the ways in which a PR agency can measure the success of your PR campaign
Due to the advanced technologies, PR results are not vague anymore. Such metrics as the number of your brand mentions on traditional and social media, the number of your website visitors, the number of new followers on the social network platforms, as well as the number of likes and shares can tell you a lot about PR campaign outcomes. So, from the outset, you should define which metrics your agency is going to track according to your PR goals in order to provide you with an accurate measurement of your PR campaign success.
As you see, a lot of aspects must be considered if you want to find a reliable PR partner. We have mentioned only the most important ones, and this list can be augmented, of course. Anyway, we are sure that being guided by our tips and your intuition, you will manage to find a perfect entertainment PR firm in Atlanta.
