Woden

Companies with great products, committed teams, and visionary leadership fail all the time—because they can’t get people to care. The fastest-growing and most beloved organizations are defined by a customer-centric story, and embrace it in all they do. Woden helps organizations craft a clear, compelling strategic story, and align all they do behind that narrative. More than 225 companies have trusted Woden to define their purpose, develop the narrative to communicate it, and holistically use that narrative to transform all they do. Its proprietary, 11-week process gives you more than slick marketing copy. It ensures your organization is focused on its most important audience—the customer—and uses every touchpoint as an opportunity to convert them into evangelists. Each project unfolds across four phases: - StoryKernel™: A research-driven distillation of who you are, why you matter, and why people should care—communicated in a carefully defined narrative structured around the Hero’s Journey. - StorySeminar™: A team-wide collaborative session to engage internal stakeholders with the story, develop buy-in, and define core values, brand personality, product positioning, and more. - StoryGuide™: The blueprint for how to apply your StoryKernel across the entire organization. The document includes buyer personas, customer journeys, content strategy, elevator pitches, and up to 80 other components—everything you need to make your story tangible and practical. - StoryAccelerator™: Nine months of dedicated support to ensure your story comes alive, including collaborative sessions with your team and additional deliverables such as web copy, collateral, and more. Woden’s clients have made more than 100 Inc 5000 appearances, raised billions in venture capital, and achieved a dozen successful exits. Contact it to unlock your organization’s potential, and become a brand powered by purpose.