Ray Advertising

Ray Advertising is a lead generation and performance marketing company founded in 2019 and headquartered in Redding, California. Operating at the forefront of the $18 billion US performance marketing industry, Ray Advertising connects high intent consumers with top advertisers through a full suite of data driven services: pay per call marketing, affiliate network management, digital media buying, qualified lead generation, and conversion focused campaign optimization.

As one of the top ranked US affiliate networks and pay per call agencies, Ray Advertising serves a diverse portfolio of advertisers and publishers across the industry's most competitive verticals including health insurance, Medicare and ACA programs, auto insurance, home services, finance and debt relief, legal and mass torts, healthcare, and nutra. The company's performance based marketing model ensures that advertisers only pay for verified, high intent results, delivering measurable ROI and scalable customer acquisition at every stage of the campaign lifecycle.

Ray Advertising's technology infrastructure is built for precision and transparency. The company's full CRM ecosystem features AI powered campaign optimization, real time performance tracking, advanced anti fraud detection, call recording, and lead scoring dashboards all designed to guarantee lead quality, eliminate waste, and provide complete visibility into campaign performance. This data driven marketing framework has made Ray Advertising the trusted pay per call service provider and lead generation partner for businesses ranging from regional operators to nationally recognized brands.

Today, Ray Advertising manages 250+ active campaigns across 50+ countries, contributing over $28 million annually to the global affiliate marketing industry. The company has directly created over 1,000 job opportunities for underserved talent worldwide. Under the leadership of Founder and CEO Ripon Kumar, Ray Advertising has grown into a $70 million global business and is actively represented at the world's leading performance marketing conferences, including LeadsCon Las Vegas, Affiliate World Dubai, Affiliate World Asia, Affiliate Summit East, and Medicarian.