Giraffe Social

Giraffe Social is a human-first social media agency helping established brands turn the people, expertise and stories within their business into social media that builds trust and drives meaningful results.

Founded in 2012 and based in Portsmouth, we work with organisations across the UK and internationally. Our approach starts with understanding the people a brand wants to reach and the people who make that brand worth knowing. From there, we develop a clear strategy and create work that feels relevant, credible and unmistakably theirs.

Our team brings together social strategy, content and community management, creative production, paid social and influencer marketing. We can act as an organisation’s social media team, add specialist skills to an in-house department, or work alongside other agency partners. Every engagement is shaped around the client’s goals, with the flexibility to adapt as we learn what works.

We are particularly well suited to established businesses where reputation, expertise and relationships matter. Our experience spans sectors including healthcare, finance, property, professional services, education and B2B technology. Whether the challenge is building visibility, making complex ideas accessible, supporting recruitment or generating qualified enquiries, we focus on the role social media can play in the wider business.

We believe strong social comes from real substance: knowledgeable people, a distinctive culture, useful ideas and stories worth sharing. That is why our work combines careful audience understanding with creative thinking and practical measurement. We look beyond posting frequency and surface-level engagement to ask whether the activity is helping people recognise, trust and choose the brand.

Clients work directly with a collaborative team that is both strategic and hands-on. We make it easier to show up consistently, represent their organisation with confidence and keep improving over time. The result is social media built around people and designed to make a difference to the business.