Fresh Squeezed Ideas is a human science-based business solutions and innovation firm. Founded in 2006, and working with some of the world's largest businesses, we're equipped with a deep understanding of what makes people tick, and solve our clients’ toughest problems in the most effective ways… the most human ways. We use innovative methods and perspectives to deliver disruptive strategies. We're confident enough to put a stake in the ground about what's right—and we back it up. Together, we are experts in behavioral science, medical and socio-cultural anthropology, public health, bioethics, organizational psychology, business, marketing, brand strategy, service design and foresight. Armed with a deep understanding of the people that interact with your business, you'll make decisions that inspire action and create meaningful impact.