About company
Brandfire is a customer loyalty and engagement company operating across Ireland and the UK, helping brands build stronger customer relationships through rewards-led experiences, sales promotions, and retention-focused marketing solutions. The company works with businesses across retail, FMCG, energy, insurance, and service industries to create campaigns that increase repeat purchases, improve customer participation, and strengthen long-term brand loyalty.
Services
- Loyalty Programs
- Rewards Platforms
- Sales Promotions
- Customer Engagement Campaigns
- Retention Marketing Solutions
- Receipt Upload Promotions
- Digital Rewards Distribution
- CRM & Loyalty Strategy
- Competition & Prize Campaigns
Brandfire combines strategy, technology, and campaign management to deliver scalable engagement solutions tailored to modern consumer behaviour. The company has supported campaigns and loyalty initiatives for recognised brands including Aldi, Energia, Texaco, 123.ie, Avonmore, Glenisk, Hunky Dory, and Calor Gas across Ireland and the UK.
Locations
Headquarters
Ireland
+353 16 877083
Headquarters
Ireland
+353 16 877083
Languages (2)
Timezones (2)
Communication
Preferred Communication Channels
Working models
Technical Support
Project Management Methodologies
Communication
Preferred Communication Channels
Working models
Technical Support
Project Management Methodologies
Team Bio
Over 25 years in loyalty and promotions, Nuala leads the strategy and delivery of programs for brands including Aldi, Energia, Calor, Texaco and 123.ie. She founded Brandfire and built it into one of Ireland's leading loyalty and sales promotions agencies. She has international marketing experience across Europe and the Middle East.
Mick Callaghan
CTO
Mick is CTO at Brandfire, responsible for the technology, platform development and delivery of all loyalty programs and sales promotions. With over 20 years' experience, he ensures every program is secure, scalable and commercially effective, supporting seamless fulfilment, partner integrations and measurable ROI for clients.
Focus
Portfolio
Featured Clients
Instantor
123.ie
Aldi
Energia
Texaco
Aldi Electric Picnic Sales Promotion Campaign