ACTIVATION GROUP

Activation Group (9919. HK) is a leading marketing group for pan-fashion (泛时尚) brands in Greater China that mainly focuses on the provision of (i) experiential marketing, (ii) digital and communication, and (iii) intellectual property (“IP”) development in Greater China. According to China Insights Industry Consultancy Limited, the Group continues to be the largest experiential marketing service provider for premium fashion brands in Greater China, with a market share of 10.0% in 2022.