The Best Marketing Research Companies in Kenya

Summary of Marketing Research Companies in Kenya (as of November 16, 2024)

To determine the average hourly cost of hiring marketing research companies in Kenya, we can analyze the distribution of companies across different hourly rate ranges and company sizes.

Hourly Rate Ranges:

• < $25/hr: 1 company (50.00%) Most Popular Rate

• $200 - $300/hr: 1 company (50.00%)

Analysis

1. Most Popular Hourly Rate: The most popular hourly rate among marketing research companies in Kenya is < $25/hr, with 1 company (50.00%) offering services within this range. This indicates that a significant portion of the market is targeting a low-range pricing strategy, which may appeal to a broad spectrum of clients seeking a balance between cost and quality.

Conclusions

• The Marketing Research market is diverse, with a substantial number of companies offering services at different price points to cater to a wide range of clients.

• The most competitive and densely populated hourly rate range is < $25/hr, making it the most accessible for many potential clients.

• The hourly rates ($100 - $149/hr and above) are also common, indicating a robust market for specialized and potentially higher-quality services.

This analysis provides a comprehensive overview for businesses or individuals looking to hire marketing research companies in Kenya, enabling them to make informed decisions based on their budget and project requirements.