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What Does The Future Hold For Progressive Web Applications (PWA’s)?

Let’s start with the basics! What are Progressive Web Apps?

Andrew Johnson

Content Manager

4 Nov 2022

A wide majority of the web applications that are designed today, provide custom solutions that can satisfy an organization's business needs at all levels.

However, Web app development companies are significantly reliant on this technology for their clients and at the same time are adapting to the “front-end web application architecture”.

Yes! By saying front-end architecture what we mean is Progressive Web Applications aka PWA’s. It is a matter of fact that businesses encounter formidable obstacles when trying to connect with their clients. It definitely takes a lot of their time and money to decide whether to invest in a native website, a separate Android and iOS app or just create a normal mobile-friendly website, which might lead to the loss of significant clients. Hence, Progressive Web Apps (PWAs) are a solution that solves all these hurdles. Although, PWA’s have started to proliferate recently, what would the future of PWA’s look like? Of course, that might be a question that most of you have. Thus, in this article, we will see how PWAs will prosper in the upcoming days.

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Let’s start with the basics! What are Progressive Web Apps?

PWA’s are more than just quick, reliable, and engaging. Google describes PWAs as fast, dependable, and interesting applications. Well, PWAs are however more than just that. It fills the chasm between what users anticipate from mobile apps and the drawbacks of websites. Today, the majority of eCommerce organizations are using PWAs to address a variety of operational and customer-related issues. For example: abandoning sites has considerably come down because of the thorough use of PWAs and customers can interact with brands in a way that is convenient for them in a quicker, lighter, and more interactive way.

A PWA is created and hosted online but performs features that are comparable to that of a mobile app. Hence PWA is essentially a mobile app that can be accessed through a browser. Nevertheless, they are an ideal choice in today’s world because the development of a Progressive Web Application requires an extremely low budget and is highly user-friendly. So if you are looking to build a Progressive Web Application then a reputable and skilled custom software development company like Calibraint can provide you with the user experience that is comparable to that of a native app, especially without incurring significant development costs.

Why Should You Build Progressive Web Applications?

Desktop clients have lost popularity as mobile devices now account for more than half of all web traffic. But there's a problem. Even though responsive sites are gorgeous, engineering hasn't kept up with the demands of mobile devices. The majority of teams continue to design products first for desktops and then try to squeeze them into phones without taking into account the limitations of the device. This practice thus leads to a number of poor technology choices that often worsen the user experience.

Every day, millions of individuals are looking to purchase something, and between the abundance of options available out there, if they can't find your business, they'll of course move on to the next. Thus, an enhanced user experience must always be prioritized, even if you are already having an online presence. Nevertheless, you will need a compelling platform that makes your services and goods readily available to everyone who is looking for them. It is at this point that progressive web application development becomes extremely useful. With PWA you get a strong online presence and it also offers a customized user experience that can boost your sales.

Having said that, let us now dive into the fact of why PWA’s give that smashing advantage over other conventional apps.

1. A feel of a Native-app: It is challenging to distinguish between a PWA and a native app. After all, a PWA closely resembles a native app in terms of appearance, functionality, and even features. These features include push notifications, system integration, the display of an icon on the home screen, & more. Users can thus interact with it much like a native app.

2. Cost-effective: A PWA can be built and maintained on a significantly smaller budget. This is because the development team need not invest in resources for producing numerous applications for various platforms.

3. Lower bounce rate: PWAs are more compact than native web applications as they load swiftly and have a lower bounce rate.

4. Simple Maintenance: Maintenance is easier in PWAs as you aren't building several applications for different platforms.

5. Sans downloads, sans installations: Your clients wouldn't need to obtain and set up PWA from an app store. They can easily install the web app directly from the web browser to their device. Over time, this shortens the likelihood of a person leaving the website.

6. Automatic updation: PWAs update automatically when compared to Native Apps. Thus, multiple releases for different platforms need not be done by the development team.

7. Extremely Secure: Since PWAs are always supplied through HTTPS, they are safer than traditional web apps. This means that the app is impenetrable to tampering and cannot be vandalized.

8. Works even in low network areas: Since PWAs may function in places with limited Network Capacity, it is perfect for developing countries with low network bandwidth.

9. Push Notifications: The crucial component of PWAs is push notifications. It is generally established that push notifications have the potential to boost user engagement, but if not used properly, they also have the potential to alienate consumers.

10. Adaptive and Flexible nature: PWAs are adaptable, engaging, versatile, and flexible enough to satisfy shifting business needs as a result of technological improvements.

11. Improved User Experience: PWAs aim to provide an enhanced user experience with fast load times and smooth interactions. Software testing can focus on performance testing, ensuring that the application is responsive, loads quickly, and provides a smooth user experience. Performance testing tools can help identify and resolve bottlenecks.

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12. SEO-friendly: Full website functionality, database access, and automatic data are all provided by progressive web applications. In the end, it makes it easier for your clients to locate and download your PWA. All thanks to updated Google algorithms as finding PWAs now on the search engine is easier.

13. Optimal combination of both worlds: With PWAs, you can have it all. They are the online equivalents of native mobile apps, which can deliver push alerts, run offline, and provide nearly natural experiences. They can be developed more quickly than native or web apps and can be deployed right away as they serve as web pages. PWAs streamline consumers' access to all the capabilities of a native app while also making it simple for developers to launch and manage the app. As a result, major brands are utilizing PWA to enhance their business.

Why Are Major Brands Going The PWA Way?

Progressive web apps are escalating in popularity with the IT sector investing more and more in cutting-edge web solutions. Chrome, Opera, Firefox, Microsoft Edge, and iOS offer complete support for PWAs that in turn benefit businesses.

Media behemoths such as the BBC, Forbes, and others have also released progressive web apps for business to disseminate their content more easily across users and different types of platforms, especially from computers to mobile phones.

Nonetheless, the emergence of PWAs in the previous six months has led to the rapid transformation of the e-commerce industry, with major companies like Twitter, Starbucks, the Washington Post, Pinterest, the Weather Channel, and many more launching their PWAs. Having said that, let us have a glimpse at how some brands have made use of PWAs to run their business.

1. Forbes: In order to reduce the loading time for their readers, Forbes, a global media firm, opted to use Progressive Web Apps for their new mobile experience. The old Forbes website required about 3–12 seconds to load. However, the new website, built on the foundation of progressive web apps, can load in 0.8 seconds. A 43% increase in sessions and a 100% boost in engagement were the results, according to Forbes.

2. Pinterest: Utilizing Progressive Web App technology is a wonderful fit for Pinterest's user experience and design, and that is exactly what Pinterest did. Customers can now add it instantly to their landing pages without having to download or install anything, & also benefit from substantially faster loading time. The amount of time spent on the mobile site has grown by 40%, and client-generated ad revenue has grown by 44%.

3. Instagram: Instagram when opened through a mobile browser gives access for its users through PWA. The PWA currently shares a lot of similarities with the classic application in terms of appearance and offers some extra functionality, such as the ability to upload photos.

4. Trivago: Trivago is well-known in the world of the hotel industry. PWA deployment has resulted in up to a 50% increase in user engagement and a 97% increase in clickthrough rates.

5. Starbucks Coffee: Starbucks makes it easier for its customers to browse the menu, create orders, and add orders to their carts even when there is no signal or has a bad connection. Starbucks enhanced its performance with the addition of PWA and thus produced a very quick and responsive performance.


PWA’s without a doubt will definitely reach greater heights in the coming years. Then the question is what about the present popularity of smartphone apps? PWA’s may eventually or entirely eclipse the mobile apps, but only time will tell in the future. However, progressive apps are your ideal option for applications if you need a reliable and consistent mobile app experience. Therefore, companies must move forward to connect with emerging technology, or else they risk finding it more difficult to compete with similar companies in their industry. However, if you are looking for a helping hand, various custom software development companies such as Calibraint and their army of experts craft apps with extreme prowess and bring out their best for their clients who are lost in the technological quagmire. It is hence now your turn to choose progressive web apps and boost your conversion and revenue rates.