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Top Ten Benefits of Video Marketing For SMBs

By Andrew Johnson • 18 November 2022

Video Content is the most consumed content currently. Research suggests that people are more likely to buy products after watching a video about them. Video marketing also increases ROI and conversion rate.

Top Ten Benefits of Video Marketing For SMBs

It would not be an exaggeration to say that video marketing is an excellent way to promote your business. This article focuses on the various benefits of video marketing for small businesses.

10 Best Benefits of Video Marketing for Small Businesses 

Listed below are the top ten benefits of video marketing, especially for small businesses:

Giving The Audience Content in their Preferred Mode

Wyzowl states that 73% of people prefer watching short videos about products and businesses. 88% of people have been convinced to buy products after watching a video, and 78% of people have been convinced to download an app or software after watching a video.

Additionally, according to Hootsuite, 51.7% of internet users between 16 and 64 state that watching videos, movies, and TV shows is their primary reason for using the internet.

Therefore it is safe to say that a video is probably a preferred medium for consuming content. You can give the audience your content in their preferred medium through video marketing.

Become Visible on The Most Prominent Platforms

YouTube and Google are some of the most relevant and renowned platforms to promote your business online.

Your video must be short, crisp, and to the point. You must also include a relevant description, including all main keywords and tags, for better reach.

Make videos with an online video editor free, provide information about your brand and products in the video, make it attractive and post it online on Youtube and other social media platforms.

Increase Visibility on Feeds

Social media feeds like Instagram and Facebook help promote your business to the online audience.

For example, edit a video online and post it on your Instagram and Facebook feed with the relevant hashtags and promote it on your social media platforms to gain more views on the videos.

The more views on your videos, the more likely they will appear on other people's feeds, increasing your visibility online. And as a result, your increased visibility online will benefit your business by bringing in new visitors to your business website.

Enhances Brand Awareness

One of the most vital benefits of using video marketing to promote your business is improving your brand awareness.

Brand awareness is the extent to which internet users recognize the quality and images of your brand. It is one of the most critical aspects of growing and benefiting your business.

Since videos increase your visibility, they will increase your brand awareness. The search engine algorithms will push up your content more than it would otherwise and recommend your brand to your target audience.

As a result, more people will come across and learn about your brand and products and check out your brand.

Form a Connection with Your Audience

Video marketing allows you to connect more with your followers. Research suggests that video content is more likely to cause more conversion due to a connection with the content.

Use the best free online video editor to create the best videos with attractive and aesthetic filters so that the audience stays with your videos till the end. The relatable content will help the audience understand you and your business more.

Videos will also allow you to interact with your audience, and this increases the trust between you and the audience, which helps form a stable audience and gain a wider reach.

Understand Consumers' Buying Patterns

You will understand your consumers better through videos. You can monitor the metrics, which allows you to see which part of the video the audience likes and which part they are skipping.

Furthermore, you can also view your video's number of likes and dislikes and the number of shares it has received.

Therefore, you will get a proper insight into what your audience likes and dislikes, and you can improve your content and products based on that.

Explain the Products Better

One of the significant benefits of video marketing is explaining your products better. Some products need more explaining and understanding due to their complex workings, and it is essential to describe them adequately.

Make a detailed and informative video about your brand and products. It would be best if you also made the video entertaining and engaging to watch along with the relevant information.

Keep the language of the explanation simple so that you can easily explain your message to the audience without confusing them.

With a detailed explanation video, you can also gain the trust of your audience and benefit your business online.

Improves Click Rate in Emails

Emails are a great way to promote your business. However, there are times when people may not be interested to read the emails.

To help with that, you could add a video to your promotional email. This can be a great way to garner the interest of your target audience. With a fun and engaging video, you can interest the audience to click on your email link and visit your website.

More traffic to your website will push up your website in the search rankings, and as a result, your business will grow. Research suggests adding a video to your email campaign can boost click rates by 96%.

Increases Your Credibility

Videos are a great way to increase your credibility. You can share your stories, interesting anecdotes, and relatable, common daily life situations and relate them to your brand and products through videos.

You can also share testimonials of your previous customers praising your products and brands. New customers will gain trust in your products and be encouraged to buy your products.

So, use an online video editor for free and create videos sharing your testimonials and anecdotes to interest your audience and convince them to check out your business and products.

Increases Conversion Rates

Videos are a great way to increase your conversion rates. They convince viewers to buy your products. They also explain the workings of the products, which helps the customers navigate them.

Viewers also get a fair idea about your business and the services you offer. If you include a video in your post, you will likely get more engagement as they are easy to digest. A video on your landing page also increases your conversions.

Edit a video online, optimize it based on the different platforms, and post them along with links to your landing page to increase engagement and conversions.


Video Marketing is undoubtedly one of the ideal ways to form a stable audience and grow your business. It is also one of the most feasible ways to promote your business and create a strong online presence.

To best benefit from video marketing, post videos in a consistent manner. Consistency is the key, and you must maintain it to increase your reach.

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